How to do a good job in personal micro-signal marketing, everyone can enter 3000 micro-signal marketing methods every month. ...

In recent years, with the rapid development of WeChat business, WeChat is another precedent of instant messaging industry in China. Presumably, everyone has heard of the WeChat business. Li Xiang, the founder of the following art studio, will teach you a WeChat marketing method that everyone can use to help you earn more than 10,000 yuan a month! Because the huge user base of WeChat indirectly means that enterprises have built a good marketing platform, many individuals and enterprises have started their own WeChat module business with the help of WeChat, the most common of which is WeChat business, which is also the most basic one. Talk about the inevitable discussion on WeChat and Weibo. What's the difference between them? The relationship between Weibo and Weibo is very weak. According to the information flow display based on the time axis, Weibo, an enterprise, has no personality and personality attributes unique to Weibo. It is more based on the spread of hot spots, topics and events, while the brand communication effect of Japanese tweets in Weibo is not obvious. Wechat WeChat public platform is a closed subscription relationship. With the change of WeChat content and the ecological empowerment after decentralization, millions of WeChat official accounts account for 1.8%, while 76. 1% of active WeChat official accounts have fewer than 10,000 fans. 20 16 can be said to be the first year since the media. Influenced by the wave of content entrepreneurship, 20 16 saw a large number of new entrepreneurs pouring in from WeChat official accounts, but the long tail effect became more and more obvious, and 60% of the media wanted to activate medium and long tail content. 17, content entrepreneurship, knowledge paid learning platform has become a hot spot of mobile internet entrepreneurship, such as Luo Ji thinking to obtain APP. 18 years, short video broke out and became the hottest mobile internet platform, including Tik Tok, Tencent Microvision and volcano video. Short video is more entertaining and not suitable for all enterprises to do marketing through short video. 20 19, prediction: community marketing will be the outlet of mobile internet marketing development! There is a popular saying on the Internet recently: A pig can also take off from the wind. Many enterprises have turned to new media, such as Today's Headlines, Penguin Media Platform, Sohu Media, Baidu Baijiahao, UC Yun Guan, No.1, Netease Media Platform, etc. There are also many restrictions on using these media to spread. Today's headlines, Baidu Baijiahao and other news media platforms have strict restrictions on the implantation of corporate advertisements. At the same time, platforms such as Baidu Penguin Media are difficult to pass the audit, and the activities have obvious advertising communication intentions. The platform will not recommend it. Then, what is the best way for enterprises to do marketing in the era of mobile Internet? The information transmission rate is high, the brand can be implanted and spread, users are not disgusted, and at the same time, they can interact deeply with users. At present, the best tool is personal WeChat+self-media platform matrix. Here I also recommend a practical series of books on new media marketing and operation: Li Xiang's New Media Marketing and Promotion in Actual Combat. Wechat is just a social tool. To use it for micro-marketing, we must consider it based on human nature. Micro-marketing is not a tool, but a different mobile Internet thinking. Personal WeChat friends, through one-on-one private communication, belong to China and have a strong relationship. You can have in-depth communication and interaction with friends through various forms. How to do it specifically? Xiang Li, the founder of the art studio, will also share some dry goods: Step 1: Registration and setting optimization. In order to prevent an account from being blocked in violation of regulations and affecting other micro-signals registered on the same mobile phone, it is recommended that you register only 2-3 micro-signals for a mobile phone number. You may ask, I can only register one WeChat with one mobile phone number. How can I register 3-5 Wechat messages? I won't explain it in detail here. Register a new number without greeting, and add a lot of friends. The monitoring of new numbers is very strict, and these functions are limited. Don't use more open software, and don't use automatic friend-adding software easily. The newly registered WeChat opens WeChat payment, and it will be safer to bind the bank card, which is equivalent to real-name authentication. At the same time, register 5- 10 personal wechat. Set a unified name, the avatar can be different, and you can use the real life avatar, which is more realistic. The background picture of the circle of friends can be designed in a unified way, so that your users can see what you are doing at a glance. You can set up corporate brand communication posters or special envoy product posters. Micro-signal: it cannot be modified after setting, and the setting is unified. Wechat nicknames have a unified format. Privacy can be completely opened. Signature: it is the brand slogan. The second step: the positioning of personal micro-signals. Personal micro-signals, like WeChat official accounts, need clear positioning. Positioning needs to combine industry attributes, brand positioning and product characteristics. Personal wechat is personalized. If your friends want to keep paying attention to you, you need to give users a reason to pay attention to you. This is the positioning of your personal WeChat. Otherwise, after he pays attention to you, it is easy to black you out or delete you. Especially those who do WeChat business, as we all know, are screened. For example, what is the positioning of personal micro-signals? Yiwen Culture Media Co., Ltd.: new media marketing promotion manager entrepreneur: entrepreneur story sharing generation. Com: E-commerce practitioners vertical community fellow uncle: Constellation comic lover Mi Meng: I am a female hooligan, please don't bully my natural workshop: original bamboo fiber paper, create an original treasure mother's bedtime story Step 3: Combine offline and online, and carry out activities that meet the identity orientation. For example, power train soda needs to collect accurate customers who consume in bars, especially loyal customers who often consume power trains, and carry out various offline and online activities. For example, the art studio began to pay attention to the official account of WeChat, through the real and effective corporate culture of active communication, such as big turntable and scratch music. The activities carried out must meet three requirements: first, it is consistent with the positioning of personal micro-signals; The second is to meet the interests of the audience; Third, the activity should be interesting, interactive, participatory, simple to operate and easy to copy. Step 4: Collect personal WeChat friends through activities. Actions after adding: take notes, create tags, view micro-friends' circle, chat privately, and take notes: (1) Take notes: increase intimacy when we interact with WeChat; (2) Creating labels: preparing for the later circle of friends; (3) Check the circle of friends of Weiyou: Understand the good habits of Weiyou and take notes in the description; (4) private chat: after adding micro-friends, the first one. In order to improve the activity of the account, you need to remove the dead powder you blacked out in time. Pull the group and delete the dead powder, pulling 30 people at a time. If friends who can't join the group are blacked out, they can be deleted one by one until they are filled with 5000 friends. There are 5,000 accurate friends, and WeChat without dead powder is of great value. Step 5: In-depth copywriting in the circle of friends pushes the Penguin Think Tank 20 18 WeChat survey report, and the comparison of content consumption tendency in the circle of WeChat friends: the content that friends want to see most, the first is personal life record, the second is interest consultation and sharing, the third is work-related content, the fourth is personal opinion expression, the fifth is hot news, and the sixth is product or personal brand display. The circle of friends carries social attributes. More than 60% users choose to use the circle of friends for personal life records, and they are also more inclined to see personalized content. 33% users often share work-related content in WeChat circle of friends, but only 23.6% users are willing to see work-related content. With the change of WeChat scene, more than 80% users have worked on WeChat, mainly including work docking, arrangement, notification, transfer transaction, sending and receiving documents, etc. About 70% of self-employed people have used WeChat to transfer money. Enterprises need to arrange a special person to be responsible for copywriting, and may not share other people's articles through the official WeChat account. 4-5 friends pushed on 1 day, staggered 1 day. Three items have nothing to do with the brand, and only 1 item is the information related to the brand or product activity. Finally, Li Yi, the founder of Art Studio, wants to share with you one of the most inconspicuous but effective methods: one-on-one interactive message, comment, praise and one-on-one communication. After adding friends, you need to communicate with users one-on-one, so that they can feel your temperature and personality. First of all, you need to take the initiative to greet each other and tell them who you are and what help you can provide. Think of users as your friends. Take the initiative to look at the user's circle of friends and actively praise the user's circle of friends. Leave messages and comments. You can use a batch of praised tools to operate. Users will also actively praise your circle of friends. Official offline activities can be shared with the other party in the first time, and the other party can also participate. The graphics and texts pushed by the official WeChat account can be pushed by mass and personal micro-signals. One-on-one communication is ultimately to let users relax their vigilance against you and gain the trust of the other party, at least it will not make the other party resent or block you.