Speaking of Santa Claus, a well-known fairy tale character, the image of a naive and kind old man wearing a red trousers and cotton-padded jacket, a red hat, and a big white beard should appear in everyone's mind. But how was such a classic image created? Why does Santa Claus wear red? Today’s Western festivals will be introduced to you.
In Western myths and legends, Santa Claus is a mysterious figure who delivers gifts to good children on Christmas Eve. He is plump and has nine reindeer with different names. Legend has it that every night on December 24th, he would drive a sleigh pulled by 9 reindeer, enter the house through the chimney from house to house, and then secretly put gifts in the socks on the bedside of good children, or pile them up by the fireplace. Under the Christmas tree.
The image of Santa Claus is said to be derived from Saint Nicholas, a kind-hearted bishop who lived in Asia Minor in the fourth century. After his death, people called him a saint. He was a kind, generous man who was very good to children. Over time, Santa Claus became people's nickname for him. In the minds of people all over the world, Santa Claus is the image of an old man wearing red clothes, red pants and a white beard, tall and smiling, flying around the world on a sleigh pulled by a cute reindeer, delivering gifts to good children.
But in fact, Santa’s costume was not like this at the beginning. It is said that Santa’s robe was not red at first, but green. In the early 17th century, people would decorate their homes with green plants on the winter solstice because they believed that green plants had the magic power to withstand the cold. Therefore, Santa Claus, who was also believed to have magic, became the image of an old man in green clothes.
Then the question comes again, why did the classic image of Santa Claus later change to wearing red clothes? The answer is surprising.
In 1931, faced with declining performance during the winter, Coca-Cola began to run crazy Christmas ads in newspapers and magazines. Coca-Cola hired talented commercial illustrator Haddon Sundblom to create the image of Santa Claus for Coca-Cola - this Santa Claus, who is dressed in red and white clothes, has a friendly smile, and has round cheeks, takes off his hat, holds a Coca-Cola in his hand, and reads the words "Coca-Cola was launched in 1929," After the most famous advertising slogan so far "The Pause That Refreshes"
Coca-Cola successfully unified the various versions of Santa Claus images that had been scattered around the world bit by bit until today it became a global The generally recognized standard image: red coat, red trousers, white beard, tall and big face with a big smile. This image is quite in line with Chinese aesthetics. They like to use various red decorations to celebrate celebrations and festivals.
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