In outdoor advertising, graphics can best attract people's attention, so graphic design is particularly important in outdoor advertising design. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people cannot have more time to read in a flowing state, so outdoor advertising copy strives to be concise and powerful, with a striking theme sentence of one sentence to remind the audience, and then Just attach a few short and powerful sentences to accompany the article.
The topic language design should generally not exceed ten characters, preferably seven or eight characters, otherwise the reading effect will be relatively reduced. Generally, copywriting content is divided into several parts such as title, body text, slogan, and accompanying text. We must try our best to be concise and concise, count one as ten, cherish words like gold, think over and over again, be easy to read and remember, be humorous, and have appeal. Only in this way can outdoor advertising be full of appeal and vitality.
Planned Successful outdoor advertising must be as rigorously planned as other advertising. If advertising designers do not have certain goals and advertising strategies, advertising design will lose its direction. Therefore, when designers create advertising ideas, they must first conduct market research, analysis, and forecasting activities, and on this basis, formulate the graphics, language, colors, objects, publicity levels, and marketing strategies of the advertisement.
Once advertisements are released to society, they will not only play a leading role in the economy, but also act in the field of consciousness, playing a subtle role in real life. Therefore, designers must be responsible for their own work and make the work have a positive and uplifting beauty
Let interested customers see your advertisement, outdoor advertising
How to make it more attractive Unforgettable high-quality outdoor advertising
Outdoor media is nothing more than putting more effort into "newness" and "strangeness". New means to attract audiences by innovating the expression of outdoor advertising and using novel ideas. Qiqi uses differentiated outdoor advertising to distinguish itself from conventional outdoor media forms and show its uniqueness. Let’s talk about “odd” first. Generally, brands have two main purposes when placing outdoor advertising, one is to establish a brand image, and the other is to increase sales (in fact, both are ultimately intended to increase return on investment). In order to pursue cost-effectiveness, some advertisers ignore media image, placement strategy, and picture performance, causing their advertisements to be submerged in the vast army of outdoor media, and the gain outweighs the loss. Therefore, since you want to attract the audience's attention, you must give up something and choose something. In terms of media selection, media with a large area are definitely more eye-catching than media with a small area. Outdoor media itself is a highly spatial media, and outdoor advertising is also intended to supplement indoor media and attract the attention of consumers in outdoor spaces. This kind of instant attention to media requires a large area and large visual impact to enhance the media effect. Let’s talk about “new”. In layman's terms, it means the application of creativity and new technologies. Paying attention to creativity is important to all advertising types, as evidenced by major creative competitions. Novel creativity can make people smile, suddenly realize, or touch deep emotions when they see the advertisement, and create a deep memory of the advertisement. In addition, the use of outdoor advertising to interact with the audience allows the media and consumers to communicate information and feedback, which will naturally have a certain memory and impact on consumers. Through word of mouth, reputation and attention will naturally increase.
How to do large-scale outdoor advertising business
1. First, there must be a set of introductions to the advertising resources, made into ppt, and the content can be introduced to customers. 2. It is necessary to understand who is the customer group of the advertising space (i.e. billboard). Is the community advertising space a community, a part of the community, or is it available in the whole city? Different advantageous resources correspond to different customers; 3. If it is a regional community advertising space, the customers should be those businesses that serve local residents: larger ones such as nearby banks, securities companies, and private hospitals; smaller ones such as dental clinics , pet shops, fast food restaurants, supermarkets, etc. 4. If there are advertising spaces in all communities in the city, you have to find large customers: such as mobile companies, large supermarket chains, etc. 5. The most basic thing about running business is: find others and find others Come to your door. To find others is to find potential customers, contact and visit them directly, but this method is very bad and the success rate is very low. You have to find out the contacts and contact information of these potential customers, and then make a call, or find out the names of these people. Contact us via email, send your information and wait for a reply. This requires constant follow-up to make a deal possible. Another method is to let others find it. This method has a high success rate and there are many methods, such as posting on relevant advertising websites, building a store on Taobao, promoting yourself in WeChat circles, writing blogs, pinning relevant posts to the top, etc. The best way is to hype up the event, and you need to find experts to plan it.
Advertising is really very normal for people nowadays. After all, if you want your brand to really go global, you still have to continue to promote it. However, in such an advertisement During the publicity process, many inexperienced companies really suffered a loss, so for them such an advertisement really had a huge impact on them. Now many companies are trying to make themselves The rapid promotion of their brand has really brought about overwhelming brand advertising, which has really given them a certain gain, but such a gain really cannot last long. This is not what people want to see.
We really need to give you some reasonable advice on advertising. Compared with finding those expensive advertising companies ourselves, we can really bring ourselves better results and at the same time. To save money, as long as we understand these points, our advertising effect will really be greatly improved. Advertising can help promote our products. This is something that many companies really want to see. However, in such an advertising process, many companies will overly promote the product and ignore the style of such an advertisement. The effect of such advertising will really be greatly reduced. Excessive promotion of products will make consumers very bored. After all, advertising can only have a certain effect when someone sees it. Many consumers still very much hope that such advertisements will not always disturb people's lives, but bring them a lot of help. Such advertisements really have some very big advantages. After all, these are very Good advertising can really attract more people's attention.
The investment in advertising is still very small for a company, and the expected returns from such advertisements are often very high, so it is really not a good idea for a company to change advertisements frequently. It has become a very big problem. After all, after so much investment, it is replaced again if it has no effect. Such continuous replacement has really brought a very big impact to people. Unless your advertisement is very huge and bombarded every day, people really won't have too many ideas, so some advertisements like this really need to be prominent and don't always make some improvements. It must be effective. Of course, at the same time, the brand still needs to be able to have the same style as some of these advertisements. In this case, people will really recognize such brands more, so we really need to be able to pay attention to such key points in daily life. Where, don't blindly improve advertisements and frequently change advertisements, which will not bring any more benefits.
Any advertisement is objectionable to people, but as long as we all use such social media reasonably, then such advertisements may become a channel for everyone to understand our products. , this is really what we want to see more, so in normal times people really have to pay more attention to the details of such advertisements and constantly improve their brands. If we all want to build our brands < /p>
We can see many large outdoor billboards on the street. They are all introducing themselves and telling their advantages. If you want to stand out among many outdoor advertisements, be attractive, and ultimately produce benefits, that is a good outdoor advertising design. The most famous Jinan advertising company, Jinan Dayi Brand Design, explains how to design outdoor advertising well?
Outdoor advertising is simple, impactful and popular. How to make the advertising cost more profitable? To achieve better advertising results, it must be a daily task for every advertiser. To achieve this goal, a good outdoor advertising design is the top priority.
Content requirements for outdoor advertising design
There should not be too much text content in outdoor advertising design. This should be determined based on the characteristics of ordinary people's reading of characters. You can read 4-8 words at a glance. Between the words, there are so many words that the audience cannot read or remember them
The location of the outdoor advertising must be eye-catching
The height of the outdoor advertising design must be appropriate. This is combined with visual The distance is generally optimal when the height of the human video line is between 0° and 30° horizontally. The larger the value above 30°, the harder it will be for people to see the billboard, and the lower the value, the visual effect of the advertisement will be affected, resulting in Print advertising designs scenes that no one sees or can see. The characteristics of the road section of this advertising space are generally best at the red and green entrance or toll booth. This will allow more people passing by this section to stay and browse your advertising image, making your advertising more likely to be displayed. The most famous advertising company in Jinan said that of course the best position is tangent to the road, so that passers-by can see the billboard directly.
Outdoor advertising color design
Colors have an impact on people's emotions. Red has a warm and exciting mood; green has a calm and stable mood; blue has a depressed and sad mood. Emotions, etc., each color represents a different language and different personality expression. Light green symbolizes calm and is commonly used on prison walls, schools, waiting rooms, and hospitals.
Key points of outdoor advertising design
The primary focus of outdoor advertising design is how far away the target group will see your advertisement. Exaggerated advertising slogans and complex graphics should be used as much as possible within the appropriate and reasonable stopping time of the target group (such as subway and train station platforms). To enhance interaction, humor and wordplay are also essential.
Requirements for outdoor advertising design
Outdoor advertising design requires a unified and simple style, which must be unified and simple so that the people can see it at a glance. The choice of advertising slogans should be reasonable and should make consumers think. The distribution pattern is reasonable. The whole world cannot be your advertisement. You must choose advertising spots based on the principle of appropriateness. The content should be simple and clear. You cannot put everything on a small flat surface to highlight the key points to be expressed.
Outdoor advertising design must improve the quality of advertising
We can no longer conquer the world with quantity but with quality.
The taste of advertising, the refinement of advertising slogans, etc. must be improved from all aspects. Advertising is expensive but not expensive, and the purpose of advertising is to convince people and ultimately make consumers buy.
A reasonable ratio of pictures and text
In outdoor advertising, graphics can attract people’s attention the most, so graphic design is particularly important in outdoor advertising design. The most famous Jinan advertising company said that its design is completely different from the advertising copy design of newspapers, magazines and other media, because people cannot have more time to read in a mobile state, so outdoor advertising copy strives to be concise and powerful, with more than one sentence. The eye-catching theme phrase reminds the audience, and then a few short and powerful sentences of accompanying text are sufficient.
The topic language design should generally not exceed ten characters, preferably seven or eight characters, otherwise the reading effect will be relatively reduced. Generally, copywriting content is divided into several parts such as title, body text, slogan, and accompanying text. We must try our best to be concise and concise, count one as ten, cherish words like gold, think over and over again, be easy to read and remember, be humorous, and have appeal. Only in this way can outdoor advertising be full of appeal and vitality.
Clear goals and rigorous planning
Planned Successful outdoor advertising must have its own rigorous plan like other advertising. If advertising designers do not have certain goals and advertising strategies, advertising design will lose its direction. Therefore, when designers create advertising ideas, they must first conduct market research, analysis, and forecasting activities, and on this basis, formulate the graphics, language, colors, objects, publicity levels, and marketing strategies of the advertisement.
Once advertisements are released to society, they will not only play a leading role in the economy, but also act in the field of consciousness, playing a subtle role in real life. Therefore, designers must be responsible for their own work so that their works can play a positive aesthetic role.
Eliminate complexity and simplify design
Simplicity is an important principle in outdoor advertising design. The entire picture and even the entire facility should be as simple as possible. The design must be original and always adhere to Think hard on the principle of less but more, and strive to leave ample room for the audience's imagination. We must know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the image is, the more confusing it will be for the audience; the simpler the image, the higher the attention value of consumers. This is exactly what simplicity does.
Effective prompts will effectively increase attention
Promptability Since the audience is a mobile pedestrian, the location and time of the audience passing the advertisement must be taken into consideration in the design. The most famous advertising company in Jinan said that pedestrians are not willing to accept complicated pictures. Only by unexpectedly attracting the attention of pedestrians with concise pictures and revealing forms can the audience be attracted to watch the advertisement. Therefore, outdoor advertising design should pay attention to reminders, with pictures and texts, with images as the mainstay and text as the auxiliary. The text should be simple and clear and should not be lengthy.
Differentiated and different from the surrounding environment design
Unique outdoor advertising targets pedestrians in motion. Pedestrians receive product information through visible advertising images, so outdoor Advertising design must comprehensively consider three factors: distance, perspective, and environment. In large open squares and on road sidewalks, when the audience is 10 meters away, it is more convenient to see objects 5 meters above the head. Therefore, the first step of design is to determine the location and size of the advertisement based on the three factors of distance, viewing angle, and environment. Common outdoor advertisements are generally rectangular or square. When designing, we must determine according to the specific environment to coordinate the appearance of the outdoor advertisement with the background and create visual beauty.
The shape does not have to be uniform, it can be diversified, and the size should also be determined according to the size of the actual space and environmental conditions. For example, the street signs in Italy are not very big and are consistent with its ancient streets. Outdoor advertising should focus on creating a good gaze effect, because the basis of advertising success comes from the contact effect of gaze, and the uniqueness of outdoor advertising will ultimately determine the communication effect of an outdoor advertisement.