1, brand strategy development stage: implement total quality management, or do it first.
2. Diversification strategy development stage: implementing OEC management mode and activating "Huck Fish" with Haier culture.
3. Development stage of internationalization strategy: implement the process reengineering of "market chain", go abroad and build export brands.
4. The development stage of global brand strategy: to build a global brand in the Internet era and explore the business model of "one person and one person win-win"
5. Development stage of networking strategy: networked markets and networked enterprises, and continue to explore the business model of "one person and one person win-win combination".
Haier's mission is to create a world famous brand in China and win glory for the nation.
Haier's corporate values are:
1, right and wrong: always take users as right and yourself as wrong-Haier's motivation to create users.
2. Development concept: the two creative spirits of entrepreneurial innovation-the unchangeable gene of Haier culture.
3. Interest view: win-win integration-the guarantee of Haier's sustainable operation.
Extended data:
As the first brand of white goods in the world, Haier Group has become the most valuable brand in China. Haier has established 29 manufacturing bases, 8 comprehensive R&D centers and 65,438+09 overseas trading companies, with more than 60,000 employees worldwide, and has developed into a large multinational enterprise group.
Under the guidance of the famous brand strategy established by CEO Zhang Ruimin, Haier Group has successively implemented the famous brand strategy, diversification strategy and internationalization strategy, which greatly improved the reputation of Haier brand in the world. In 2009, the brand value of Haier was as high as 81.200 million yuan. Since 2002, Haier's brand value has ranked first in China for eight consecutive years.
Baidu encyclopedia-Haier