What is a catering marketing manager?

The daily work of a sales manager is generally divided into digging customers, receiving customers and maintaining customers. Meeting a good boss with ideas and positions will make you plan some products. First of all, there are many ways to tap customers. First, the company answers the duty hotline and visits customers, which is the source of most customers. Generally, hotels will have their own websites or other ways to publicize, and leave their own telephone numbers, and then arrange sales to take turns to answer the consultation calls. This part of resources is quite precious. The second is to "step on the spot" customers, who are generally very sincere. Third, peer recommendation, such as surrounding hotel sales, exhibition companies, travel agencies, etc. Keep in good contact with them, sometimes push the group, and even call yourself to say some customer information. Fourth, online sales, opening their own blog space, posting, and even cooperating with Ctrip E Long or some group buying websites, but most of the hotel cooperation results are only the first or not. Answer the hotline one day a week. I will go out early and come back late, bring a pen and paper, and I will always be serious. Customers who answer the door have quick brains and quick reactions. Those two or three people, with leaders swaggering behind their backs and soldiers giving up their seats, are generally fatter, so you must jump on them. If you want to get resources from your peers, you have to add Q group and WeChat group. Come to a bubble if you have something to do, and let everyone know that there is a hotel like you. This part of personality is the key.

In addition to receiving customers, customers are generally divided into team and individual customers. Generally speaking, there are many people when companies hold meetings and departments hold activities. First of all, we communicate with the guests about the holding time, the number of rooms, the venue and the price. , and then according to the guests' activity itinerary, formulate an illustrated plan and send it to them. It usually takes three to five days or even longer to exchange contact information and wait for customer confirmation. If the customer doesn't contact you these days, it will generally be yellow. At this time, you can also contact him and euphemistically find out why you haven't decided here and where, and you will have the opportunity to cooperate again in the future. If a customer contacts you these days, it is usually a slap in the face. At this time, it is necessary to determine the itinerary, price and other details with the guests, sign an agreement with the customers when necessary, and make sure that the guests pay the deposit during the peak season or when the hotel resources are tight. Then enter the reception process. The team mainly consists of four parts: room, meal, meeting and entertainment. The secret of the reception team is to worry about the customer first, and you can carry out what the customer thinks. You have to ask the customer what he didn't expect first. Even if you think about everything, he will be practical, communicate more smoothly and settle accounts more happily. Generally speaking, the reception of individual guests can be arranged, and it is also possible for customers to help you take the initiative. Let's talk about maintaining customers first. To put it bluntly, we should keep in touch frequently. Generally, customers send a message, make a phone call, and some give gifts on their birthdays. The company has hospitality benefits and actively helps customers sign up. But I seldom do this. I always believe that thoughtful service and affordable prices are the best way to maintain customers. Wool comes from sheep, so there is nothing to pay attention to.