By the way, Emperor Gong, who had not been seen for a long time, suddenly appeared! I've only watched this filming behind-the-scenes 18 times. Does it have the same texture as a movie? !
It turns out that September is here again, and it’s time for Gong Huang to appear on the September cover of Marie Claire!
The theme of this blockbuster is to pay tribute to the movie. It is inspired by multiple movie looks. Wearing sportswear and a baseball cap, the queen looks like...a queen no matter what she wears!
The eyes are full of stories, and every outfit is full of aura. Gong Li’s camera sense is so yyds!
Speaking of which, the September issue is definitely the most important issue of the year for fashion magazines, bar none.
Because the summer vacation in July and August is the traditional off-season, the weather is too hot, and there is no interest in buying. Starting from September, new brands will be launched one after another, and the competition between you and me in the second half of the year will officially begin.
Therefore, the September issue is usually very thick because it is full of advertising pages. When I was working as a client, I often joked with my colleagues that the September issue could definitely be used as a "murder weapon."
It is precisely because of this that the cover of the September issue has always been "a battleground for military strategists." Those who can appear on the cover of major international magazines illustrate their status in the world.
Today, let’s take stock of this year’s September covers, which will not only improve your aesthetics, but also help you understand local culture and hot news.
01.
Major Breakthrough
If I remember correctly, there were almost no Chinese faces on the covers of major foreign magazines in September; however, this year is very different!
01. British VOGUE
The September issue of British VOGUE, one of the four major editions, is released. The cover is the 38-year-old British Chinese actor Gemma Chan, and it is a solo cover. . (Some magazines will publish two covers, Master Duan Shui haha, I will talk about it later)
This Oxford University graduate has become the first person in the history of British VOGUE to appear on the cover of the September issue Asian actress.
Gemma wears a dress from Chinese designer Huishan Zhang, once again calling out Chinese designers.
02. The American version of Cosmopolitan
The cover of the American version of Cosmopolitan is also an Asian star - the 31-year-old Chinese-Korean mixed-race actress, singer, host, and producer Ao Awkwafina (Lin Jiazhen).
She and Gemma appeared in "Raising the Stars" together, playing the heroine's best friend - Lin Pei, a second-generation wealthy second-generation villain from Singapore, who is super funny.
This girl is really talented. When she was 24 years old, an American male hip-hop singer released a very pornographic and violent song called "My Dxxk";
In order to fight back against him, Awkwafina, who was still a social animal, A female version of "My Vag" was uploaded, with a more obscene title and lyrics. A girl appeared out of nowhere, but...she was fired by her boss.
Talented people will always shine. Last year, she won the Golden Globe Award for Best Actress in a Musical/Comedy for "The Farewell", becoming the first Asian actress in a film category in history!
So far, the comments on Station B are full of malice. Many people say she is ugly, has a big head, buck teeth, and is so old...
< p> However, this is not important. She has already appeared on the cover of the September issue; those trolls, please cool off.03. Chinese version of VOGUE
Chinese version of VOGUE is also quite surprising this time. This is also the official appointment of the youngest editor-in-chief in history, the 27-year-old Chinese blogger Zhang Ning. First cover since taking over.
Let’s take a look at two VOGUE covers from the past few months, and you will know how good the aesthetics of this September cover are.
As early as July, VOGUE was recruiting amateurs on Weibo with great fanfare. The final winner was actually not a real amateur, but a new model, 19-year-old Fan Jinghan.
Wearing a Johannes Warnke cloak, she stands on the top of the mountains in Zhangye Danxia. The golden sunshine shines all over her body, which means the rising sun, which is consistent with the theme "New Beginnings".
The quality of the inner pages is also very high and has an international style. Looking forward to the next issue of VOGUE!
02.
Can’t quite understand
01. British version of Happer's Bazzar
39-year-old fruit sister Natalia Vodianova gave the British version Happer's Bazzar. Wearing a Louis Vuitton dress.
The inner pages are still not good either. I just want to ask: How much effort did it take to make Fruit Sister look so ugly?
Although the fruit sister from the fighting nation has given birth to five children, she is still in super good condition. From selling fruit to becoming an international supermodel, after divorcing a British aristocrat, she just held a wedding with the prince of LVMH.
The blockbuster I just shot for my own Loro Piana is like this. The most ordinary white sweater and white background can't stop it from being high-end.
My sister’s daily photos taken casually are like this. She is as shy as a little girl when she is with her husband.
When you are eating and drinking at home, your smile looks better than fa fa
Taking a photo with your son, it is not too much to say that you are a brother and sister
02. US version Happer's Bazzar
Beyoncé appears on the cover of the US version of Happer's Bazzar, and all three covers are hers.
The point is, what does it mean to have three covers with one background?
Moreover, the setting is too crude, right? Just a piece of white cloth and a dead branch, and that’s it? Is Happer's Bazzar going bankrupt?
However, I later realized what the point was! Everyone, look carefully
Look carefully again
Can you see it?
Yes, it is the huge necklace around her neck! From Tiffany.
Just a few days ago, Tiffany officially announced that Beyoncé and JAY Z, the first couple in the music industry, will serve as Tiffany’s global spokespersons. In the newly released advertising blockbuster, Beyoncé wears a little black dress, recreating Hepburn's classic look in "Breakfast at Tiffany's".
I can’t help but put a picture of Hepburn for nostalgia.
Get to know the 128.54-carat yellow diamond necklace around Beyoncé’s neck. It is also known as the “treasure of the store”; she also became the fourth actress in the world to wear this necklace.
This blue painting comes from the famous black artist Jean-Michel Basquiat, and is the first public appearance; later, Beyoncé will also cover "Moon River". It seems that after the acquisition, LVMH is very determined to reshape the brand.
As a digression here, the second son, Alexandre Arnault, was sent to New York to take over the brand this year. However, I never expected that the first major change after taking charge would cause public outrage.
In order to please young people, Tiffany released a new product advertisement titled "Not your mother's Tiffany" on the Internet and on the streets in July.
The young model wears T's silver jewelry and casual items, with disheveled hair and a look of disdain. She aims to tell everyone: We are no longer the exquisite jewelry that mothers like! We have become younger, cooler and more fashionable.
As a result, many "mothers" were furious: "What does this mean? Does it mean that our mothers are not worthy of having your jewelry?"
Anyway, the first wave not only failed to make young Consumers buy in, which also hurts the hearts of old customers. As for whether this wave will be successful, I think if black celebrities are invited, at least in the United States, sales will definitely increase significantly.
If you have ever been to a LV store in New York, you will know that most of the people lining up at the door and shopping in the store are black people. (No racial discrimination is intended, just recording what I saw with my own eyes in New York)
03.
Political Correctness
The Political Correctness Group is also quite interesting, alone. Take it out and say it.
01. American VOGUE
The cover of the American VOGUE is quite different. Eight supermodels and a VOGUE editor appeared on the cover together, shot in the VOGUE office, showing "In Real Life."
The supermodels were all smiling, as if to hint: How happy the social workers working at VOUGE are, and how harmonious the relationship between colleagues is, hahaha. (Whatever is missing will be supplemented haha. People who work at VOGUE are notorious for complicated interpersonal relationships. Just refer to "The Devil Wears Prada" to know)
Only half of the eight models are white, and Including black people, transgender people, Latinos, Chinese people, plus-size models, etc., anyway, we are all exposed to rain and dew, ensuring diversity.
From left to right are:
1. American model Kaia Gerber, the daughter of supermodel Cindy Crawford, is known as the "Leg Girl".
2. Anok Yai, a former South Sudanese refugee supermodel, is the second model to serve as an opening model for Prada after Black Pearl Naomi Campbell.
3. Precious Lee, the first plus-size black female model in the United States to appear on the cover of VOGUE, is both black and plus-size.
4. Bella Hadid, this is also the first time Bella has appeared on the cover of the American version of VOGUE. Note that she is considered to be a minority and Palestinian due to her father Mohamed Hadid.
5. Sherry Shi, a new Chinese-American model, only entered the supermodel rankings in 2021. She was born out of nowhere. There are also Chinese people.
6. American transgender supermodel Ariel Nicholson.
7. Yumi Nu, the first plus-size Asian female model and musician in the United States. This girl is a real socialite. She is the niece of the famous DJ and Japanese music master Steve Aoki. Her aunt is Devon Aoki, the Chanel supermodel in the 90s and a Japanese mixed-race movie star. She is the kind of person who wins at birth.
8. Madonna’s baby daughter Lourdes Leo n. Note that she is considered a minority because her father is of Cuban descent. (Okay)
In short, all the races that should be considered are taken into consideration, and it is politically correct. What do you think? Anyway, I think eight supermodels are not as good as one Gong Li.
02. Scandinavian version of VOGUE
VOGUE Scandinavian version is launched every month. This magazine is quite special. The staff are scattered in Copenhagen, the capital of each country. Places like Helsinki and Oslo.
The cover of its first issue is the 18-year-old "environmental girl" Greta Thunberg.
Greta was in a wilderness in Sweden, wearing a camel-colored windbreaker and a floral skirt, with her long hair being caressed gently and demurely. She was really full of Peace & Love.
It is completely incomparable with her daily painting style!
As we all know, the fashion industry is notorious for not being environmentally friendly. This time we invited Grenta to be the first cover of the first issue. It is too politically correct and the topic is very popular.
In the inner pages, Grenta certainly did not forget to continue Lecture us. She said: "The fashion industry should be responsible for climate deterioration, and fashion workers are also being exploited and exploited by capitalists. Many people use green and sustainable slogans, but they are actually just doing it to make money."
OK Well, you are noble; I just want to say: being in a fashion magazine is the least environmentally friendly thing you can do! And, what a great shot!
04.
Others
Finally, let’s take a look at a group of domestic celebrities that everyone is familiar with.
01. "Harper's Bazaar"
Nicholas Tse and supermodel He Cong are on the cover. Is it because I’m old and my eyesight is not good, or something else? Why is it so blurry? I've obviously polished my glasses
02. ELLE
The four-character younger brother is very popular, and ELLE appears in both singles and double covers. Don’t dare to comment
03. Fashion COSMO
Li Yuchun two. Again, I asked: How much effort did it take to make Li Yuchun look like this? !
There are also two envelopes from Zhou Dongyu, but I won’t release them here for fear of being accused.
Business cooperation: A middle-aged rebel, he works as a DJ, opens a dance school, and bravely travels to the United States and Australia alone. He is currently located in New York. I don’t have any merit, I just work hard.