Outdoor billboards are published for a long time, and standing there for 24 hours makes it easier for target consumers to see them, and passers-by can get in touch with advertisements at any time. Secondly, outdoor billboards have low advertising budget and high urban coverage. As long as you choose the right release location and combine with the target consumers in your city, the purpose of brand promotion can be very extensive. These advantages make businesses scramble to invest in the spiritual fortress of real estate. However, with the wide application of the Internet, the Internet has become the main way of information dissemination, and more and more enterprises will choose the Internet for brand promotion. In addition, the proliferation of outdoor billboards and their own limitations have greatly reduced the brand promotion purpose of outdoor billboards. Therefore, the design scheme of outdoor billboards should attract people's attention, and the design scheme can start from the following two aspects:
1, outdoor billboards are refined in content and highly refined in culture and art. Due to the limitations of outdoor billboards, designers need to integrate and refine a large amount of content into a relatively limited space in order to accurately convey the content of advertisements.
2. Outdoor billboards need to attract people's attention in a few seconds inadvertently, so good advertising creative design is essential, and sometimes it needs moderate exaggeration, causing some visual impact and leaving a deep impression on people.
The more common outdoor billboards include spiritual fortress, LED electronic display advertisement, painting and so on. Outdoor billboards can be seen on streets, intersections, bus stop signs, car bodies and highways.