The general principle of the concept system of corporate culture: around shaping the core values of "pursuing excellence" and "taking responsibility" of China Mobile, realize China Mobile at the cultural level.
Core values: being virtuous and caring for life is the best!
Corporate values: continue to create greater value for society and enterprises!
Business philosophy: customer-centered, the pursuit of enterprise value maximization!
Enterprise mission: to create an infinite communication world and become the pillar of the information society!
Corporate vision: Become the creator of excellent quality!
Enterprise spirit: reform and innovation, seize the day, strive for progress, teamwork!
The company's eight-character service spirit is: smile, sincerity, gentleness and agility.