Introduction: When it comes to drinking tea, everyone likes different types of tea. Some people like to drink green tea, some like to drink white tea, and some people like to drink Pu'er tea. Pu'er tea is the most famous in Yunnan, and Yunnan tea king Wu Yuanzhi passed away. So how does Wu Yuanzhi market Pu'er tea? Marketing method
When Wu Yuanzhi was marketing Pu'er tea, he first improved the status of Pu'er tea in the product, believing that after fermentation, the nutrients in the tea would be improved and would be better than other teas. Tea varieties are better. In addition, Wu Yuanzhi is gilding his brand, for example, making his brand a time-honored brand. In this case, the history of the brand will be extended, so some people who do not know the truth will think that this tea brand is It has a long history and is indeed trustworthy. Another thing is to make Pu'er tea high-end, such as the packaging of the product and the brewing of the tea, so the price will increase. The tea leaves don't look like tea leaves anymore, but more like a drinking tool, and the bubbles are getting bigger and bigger. With such an increase in price, it actually attracts people's attention, so the popularity has also increased, and this tea brand has also become known to more people. Properly run the company
In fact, there were some problems in the operation of this company. Wu Yuanzhi lived in Canada, and then died of a sudden cerebral hemorrhage during the process, but the company was running smoothly At that time, the franchise store model was adopted. The cost of joining was relatively high, so it would take some time for investors to recover the cost. In addition, the price of this tea is erratic, and the price itself far exceeds the value. It should If this bubble is burst, you will find that prices have dropped significantly, and the company's operations are actually not very good. Summary
People always encounter various people and various investment models in economic life. Not all people have high moral quality requirements. , so when investing, you should determine a good business model and business methods so that your property can be protected.