Hexiang was originally an unknown small handicraft workshop in Jingdezhen. It is said that it was inherited from the "Guihe Hall" during the Jiaqing period of the Qing Dynasty. It mainly produces blue and white, exquisite blue and white, pastel, and various color glaze tea sets. Later, the kiln was taken over by the "Jingde" company, which specialized in the jing porcelain tea set business. During this period, Gui Hexiang produced many high-end handmade tea sets for "Jingde". Since it was mainly OEM, Guihexiang almost did not have its own brand during this period, only the "Jingde" model, and occasionally some imitations of ancient porcelain from the Ming and Qing Dynasties. This was also the period when the old hall master was in charge. Through the appreciation of early products, we can find that the old hall master valued the traditional style: delicate texture, uniform glaze, fine painting, and simple shape. The bottom model has neat strokes, deep handwriting, and pure hair color. Of course, due to OEM and imitation, most of the items are someone else’s wedding dress. There is a slight sense of restraint in the imitation model. This is the foundation of the "Guandang Xiangrongtang" from an earlier period.
2. Start-up period: With the successful market operation of "Jingde" in the field of tea sets, the acceptance of "Guihexiang" handmade tea sets in the market is increasing day by day, and Guihexiang's independent brand awareness Also awakened. They began to put the noble and auspicious logo on the bottom of the handmade tea sets they produced. However, due to the close strategic cooperative relationship with "Jingde", this desire to express oneself is obviously out of tune. Therefore, we had to put the "Jingde" brand on the front. Therefore, the inscriptions of the works of this period are mostly "Jingdeguihexiang". This was also the period when the young hall master Zou Jun began to rise, and the rise of the young hall master had an important impact on the subsequent development of the "Guihexiang" brand. At this time, the fonts and fonts were mostly in Xingkai. Whether it is a five-character model with a double circle or a six-character model without a circle, the three characters "Guihexiang" are very comfortable and free, but the two characters "Jingde" are a little cramped. The products still maintain the traditional style of the first period.
3. Development period: "Guihexiang" handmade tea sets are particularly popular. At this time, "Guihexiang" finally broke out of the cocoon, walked out of the greenhouse of "Jingde", and began to fight on his own in the storm of the market. In addition to continuing to produce some high-end handmade tea sets for "Jingde", the rest of the energy is used to make tea sets independently. And in 2005, the tea sets produced were stamped with the six-character commemoration and hallmark of "Yiyou year, noble and auspicious". This is the period when the old hall master and the young hall master are working together. At this time, whether the base model is with a double circle or without a double circle, the font shape and brushwork style are relatively uniform, but the word "You" is a bit stiff. Due to the chronological designation, the designation needs to be updated every year, which will make the base models of "Guihexiang" become more diverse, which is not conducive to the promotion and recognition of its brand. Therefore, the chronological model was discontinued after only one year.
4. Mature period: In 2006, with the continuous improvement of the popularity of "Guihexiang", independent brands have gained a firm foothold in the market. In order to better promote its brand strategy, a unified identity becomes necessary. As a result, "Guihexiang" no longer uses the previous chronological mark, but instead uses the six-character hall mark of "Jingde Kiln Guihexiang" and the four-character hall mark of "Guihexiang System". At the same time, the eight-character inscription "Jingde Kiln Guihexiang Collection" was also used. At this time, the leadership position of the Young Hall Master has been gradually established. Since then, the products have been greatly enriched in variety and shape, and the quality has been improved. At the same time, the "Guihexiang" brand has finally been accepted by the market. At this time, the six-character inscriptions "Jingde Kiln Guihexiang" and the four-character inscriptions "Guihexiang System", whether with or without double circles, were mostly arranged in two vertical rows. The "Jingde Kiln Guihexiang Collection" arranged in three vertical rows are visually inferior. In fact, the specially marked collection is not very necessary. Tea sets with good fetal bones, even enamel, fine painting, good hair color, and beautiful shapes are naturally high-quality products and have collection value. It would feel vulgar if it were marked as a collector's item. High-end products may be able to replace collector's items with an author's certificate.
Furthermore, among the four-character models, it is best not to use a seal as the base, but to carry the fully handmade flag to the end