There are many forms of soft articles, but they are invariable. According to the content of soft articles, soft articles can be divided into seven categories, which are:
1. Story style
p>This type of soft writing is the most common form of soft writing in our daily lives. Listening to stories is the oldest way of human acceptance, so the knowledge, interest and rationality of the story are the key to the success of writing such soft articles. This type of soft article brings out the product by telling a complete story, and the product creates strong psychological implications for consumers, thereby achieving the purpose of promoting the product or service.
2. Interrogative
The core of this type of soft article is to ask a question and then ask and answer questions around this question. Arouse topics and attention by asking questions, but you must pay attention to the heat, the questions raised must be attractive, the answers must be consistent with common sense, and cannot be self-defeating and full of loopholes, otherwise the soft article may have the opposite effect.
3. Emotional style
Emotion has always been an important medium in advertising. The emotional expression of soft articles can easily communicate with readers due to the large amount of information transmitted and strong pertinence. The biggest feature of emotional soft articles is that it is easy to impress people and enter the hearts of consumers. Therefore, emotional soft articles have always been a tried-and-true soft article model.
4. Novelty-seeking style
Novelty-seeking style is to use people’s “novelty-seeking psychology”, which is what we often call curiosity, to prompt consumers to read soft articles, thereby promoting corporate products or purpose served. People are born with thoughts and the instinct of curiosity. People have a desire to know about unknown people or things. This is curiosity. The key to the success of novelty-style soft articles is whether the title of the soft article is attractive enough.
5. Intimidation style
Threat-style soft articles are an appeal of anti-emotional soft articles. The expression of emotional soft articles is beautiful and warm, while the threatening type is just the opposite. Here are two examples so that everyone can understand, such as: "There are more than 10 kilograms of garbage in your body!", "You are on the verge of death!" ". In fact, threatening soft articles will leave a deeper impression on consumers than emotional soft articles. However, this method is often criticized, so when using this kind of soft article, you must be careful not to have the opposite effect. Use this method with caution!
6. Promotional style
Promotional soft articles are mainly used in conjunction with other promotion methods, and can also be used alone. For example: "A certain product is out of stock three times a day", "**The manufacturer is in emergency!". Such soft articles are more effective when used directly with promotions. Through various factors such as "comparison psychology" and "influence effect", consumers are encouraged to have purchasing desire.
7. News style
The so-called event news body is to find a reason for publicity and write it in the way of news events. Make the reader think as if it happened just yesterday. This kind of style has certain requirements for the company itself. When writing, it must be combined with the company's own conditions and cannot be made up randomly. Otherwise, most will have negative impacts. When writing, you can use some vocabulary commonly used in news to enhance the "newsiness" of the article.
The above categories of soft articles are not used in isolation. Enterprises should choose the type of soft articles according to their strategic plans to maximize the effect of their soft article advertising.