The design concept of public welfare posters
The famous German designer Hog Matisse once emphasized: “The design of any country should reflect the root of the country, and this root is itself. Culture. "Every nation has its own splendid culture and is fond of its own local culture, which is the source of the cultural characteristics that designers explore. In the information age, although public welfare poster design attaches great importance to the mutual integration and mutual promotion of design concepts and design technologies with international advertising media to achieve radical development, as a social cultural design, it inherits a thousand-year splendid tradition. Culture, it needs the nourishment of local culture in order to develop. Injecting local culture into poster design is essentially a process of re-understanding traditional culture, enriching one's own personal language by absorbing the essence of national culture, and seeking personalized creative expression in the uniqueness of modern design. This This kind of creativity that injects traditional cultural elements into modern design concepts reflects another cultural characteristic of public welfare poster design in the information age.
Our country is an ancient country with oriental civilization, which has accumulated a very rich national culture and spirit. Traditional culture and art also show infinite aesthetic connotation. Traditional painting arts (such as traditional fine brushwork, ink painting, murals) etc.); the folk customs and unique artistic charm reflected in folk art works (such as paper cutting, lacquer painting, New Year pictures, dyeing and weaving, etc.) all contain the complex of national culture and become Inexhaustible cultural resources for modern design. Conceptual thinking and personalized expression are the pursuit of innovative design of public welfare posters. We deeply explore traditional cultural resources and image elements, and skillfully absorb and apply them to modern designs to reflect the personalized design of Chinese cultural connotations. The internationally renowned Hong Kong designer Jin Daiqiang can be said to be a model of modern Chinese designers. A commentary article by Tam Chi-shing, former chief curator of the Hong Kong Museum of Art, said: "Jin Daiqiang is good at modern ink painting. He combines traditional Chinese painting and Western design ideas** He created a new realm for landscape painting. "The "Element Time Poster Series", "The Age of Ink and Wash", "Chinese Character Series Posters", "Hong Kong New Design Fifteen People Exhibition", and "Care for Nature Series" were created by him. Cultural public welfare poster design works such as these are all soaked in the connotation of Chinese culture. The works focus on integrating the brushwork, ink, charm and artistic conception of traditional paintings into modern design language, thus forming the unique style of "Jin's", which is internationally recognized. Very influential in the design world. Since 1991, the "Taiwan Impression Poster Design Association" has taken "love Taiwan, value culture, and care about design" as its ideological core, and has successively launched annual theme poster designs, aiming to reflect the splendid Chinese national culture and the spirit of the times, such as: Lin "Taiwan TANWAN" series of posters created by Pan Sheng; "Good Weather" and "Pray for Peace" created by You Minglong; "Fushou", "Longevity", "Great Love" and "Long Life" series of posters created by Cheng Xiangru; Jin The "Communication" series of theme designs created by Dai Qiang, etc., from these annual theme poster creations, the combination of China's traditional culture and visual elements with modern design concepts is revealed, and they are used vividly in the design, all of which make People feel the profound meaning, the spirit of the times and its unique artistic charm reflected in the creative design of public welfare posters. What are the styles of public welfare posters?
(1) Taking the environmental protection of human society as the theme
(2) Taking human life and health as the theme
(3) Promoting the social The theme of new fashions and virtues
4) The theme of revitalizing education and technological development
(5) The theme of improving the quality of the population in society
< p>(6) The theme of promoting national culture and patriotism(7) Themes of public welfare posters that spread the concepts and culture of the times. Things to note when designing public welfare posters
1 , Prompt
Since the audience is a moving pedestrian, the location and time of the audience passing the advertisement must be taken into consideration in the design. Pedestrians are unwilling to accept cumbersome images. Only by unexpectedly attracting pedestrians' attention with concise images and revealing forms can the audience be attracted to watch the advertisement. Therefore, poster design should pay attention to reminders, with pictures and texts, with images as the mainstay and text as the auxiliary. The use of text should be simple and lively, and should not be lengthy.
2. Promote public welfare
Posters are the earliest and most widely used promotional materials. They have a large display area and strong visual impact, and can best highlight the company's slogan and intention. Online customization of waterproof and sunscreen public welfare posters is simple and convenient. You only need to modify the name and related information online to complete the design and production of waterproof and sunscreen public welfare posters.
3. Simplicity
Simplicity is an important principle in the design of promotional posters. The entire picture and even the entire facility should be as simple as possible. The design must be original and always adhere to the minimum number of elements. And the principle of fineness is kept in mind, trying to leave sufficient room for the audience's imagination. We must know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the image is, the more confusing it will be for the audience; the simpler the image, the higher the attention value of consumers. This is exactly what simplicity does effectively.
4. Planning
Successful posters must have a strict plan like other advertisements.
If advertising designers do not have certain goals and advertising strategies, advertising design will lose its direction. Therefore, when designers create advertising ideas, they must first conduct market research, analysis, and forecasting activities, and then formulate the graphics, language, colors, objects, publicity levels, and marketing strategies of the advertisement. Once advertisements are released to society, they will not only play a leading role in the economy, but also act in the field of consciousness, playing a subtle role in real life. Therefore, designers must be responsible for their own work, so that the work can play a positive aesthetic education role.
5. Reasonable graphic and copywriting design
The aesthetic principles of graphic design should be followed in poster design. In posters, graphics can attract people's attention the most, so graphic design is particularly important in poster design. Graphics can be divided into two forms: advertising graphics and product graphics. Advertising graphics refer to graphics related to the advertising theme (characters, animals, plants, appliances, environments, etc.), while product graphics refer to product graphics to be promoted and introduced in order to reproduce the appearance and style of the product so that the audience can see it clearly Its appearance and internal functional characteristics. Therefore, we should strive to be concise and eye-catching when designing graphics. Graphics should generally be placed in the visual center, which can effectively catch the viewer's attention, guide them to further read the advertising copy, and stimulate excitement. In addition to graphic design, it must also be equipped with vivid copywriting design, so as to reflect the authenticity, dissemination, persuasion and agitation characteristics of the poster. Advertising copy plays a very prominent role in posters, and good copy can be the finishing touch. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people cannot have more time to read in a flowing state, so the poster copy strives to be concise and powerful, usually with a sentence (theme language) to remind the eye-catching Audience, and then attach a few short and powerful sentences to explain it. The theme language design should generally not exceed ten characters, preferably seven or eight characters, otherwise the reading effect will be relatively reduced. Generally, copywriting content is divided into several parts such as title, body text, slogan, and accompanying text. We must try our best to be concise and concise, count one as ten, cherish words like gold, think over and over again, be easy to read and remember, be humorous, and have appeal. Only in this way can the poster be full of appeal and vitality.
6. The design of public welfare posters requires a sense of integrity, and designers especially need to have a sense of control.
From the format and font selection of the brochure to the changes in the catalog and layout, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, all need to be considered and considered as a whole. Plan, and then rationally mobilize all design elements to organically integrate them to serve the connotation.
7. Public welfare creative poster design is a "momentary art" and must be unforgettable and memorable in a limited time and space.
Poster art usually represents reality from one aspect of life rather than from all angles. When choosing a design theme, choose the most representative phenomenon or element to produce a "concise and comprehensive" good work. Sometimes, although the composition is simple, it can express an attractive artistic conception and achieve the effect of blending scenes.