Because the audience is a moving pedestrian, the position and time of the audience should be considered when designing. Pedestrians are unwilling to accept complicated pictures. Only by using concise pictures and exposed forms to attract the attention of pedestrians can we attract the audience to watch advertisements. Therefore, poster design should pay attention to prompting, illustrated, image-oriented, supplemented by words, and the words should be concise and lively to avoid verbosity.
2. Promote public welfare
Posters are the earliest and most widely used publicity materials, with large exhibition area and strong visual impact, which can best highlight the slogan and intention of enterprises. Online customization of waterproof and sunscreen public welfare posters is simple and convenient, and the design and production of waterproof and sunscreen public welfare posters can be completed only by modifying the name and related information online.
Step 3 be simple
Simplicity is an important principle in poster design. The whole picture and even the whole facility should be as simple as possible, the design should be original, and always adhere to the principle of few but fine, leaving enough imagination space for the audience as far as possible. You know, consumers' attention to advertisements is inversely proportional to the amount of information on the screen. The more complex the image of the picture, the more disorderly it will feel to the audience; The simpler the picture, the higher the consumer's attention value. This is a simple and effective function.
Step 4 plan
A successful poster must have a strict plan like other advertisements. Without certain goals and advertising strategies, advertising designers will lose their guiding direction. Therefore, designers should first carry out some market research, analysis and prediction activities when they are creative in advertising, and on this basis, formulate the graphics, language, color, object, publicity level and marketing strategy of advertising. Once the advertisement is published in the society, it will not only play a leading role in the economy, but also play a subtle role in the field of consciousness and real life. Therefore, designers must be responsible for their own works and let their works play a positive role in aesthetic education.
5. Reasonable graphic and copywriting design
Poster design should follow the aesthetic principles of graphic design. In posters, graphics can attract people's attention most, so graphic design is particularly important in poster design. Graphics can be divided into advertising graphics and product graphics. Advertising graphics refer to the graphics related to the advertising theme (people, animals, plants, appliances, environment, etc.). ), and product graphics refers to the product graphics to be promoted and introduced, in order to reproduce the appearance and elegance of the product, so that the audience can clearly see its appearance and internal functional characteristics. So graphic design should be concise and eye-catching. Graphics should generally be placed in the visual center, which can effectively grasp the viewer's line of sight, guide him to further read the advertising copy, and stimulate the voice of * * *. In addition to graphic design, it should also be accompanied by vivid copywriting design, so as to reflect the authenticity, communication, persuasion and agitation of posters. Advertising copy plays a very significant role in posters, and a good copy can make the finishing point. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people can't have more time to read when they are on the move, so the poster copy should be as concise and powerful as possible, generally reminding the audience with one sentence (theme language), and then attaching a few short and powerful essays. Generally, the theme language design should not exceed ten words, and seven or eight words are better, otherwise the reading effect will be relatively reduced. The general copy content is divided into several parts, such as title, text, advertising language, essay and so on. Try to be concise, treat one thing as ten, cherish words as gold, scrutinize them repeatedly, be easy to read and remember, be humorous and infectious, and make the poster full of appeal and vitality.
6. The design of public welfare posters emphasizes the sense of wholeness, especially for designers.
From the layout and font selection of brochures to the changes of catalogues and layouts, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, we need to make overall consideration and planning, and then rationally mobilize various design elements to make them organically integrate and serve the connotation.
7. The design of public welfare creative posters belongs to "instant art", which should be unforgettable and memorable in a limited time and space.
Poster art usually reproduces reality from one aspect of life rather than all angles. When choosing the design theme, choose the most representative phenomenon or element, and you can produce "concise" good works. Sometimes the composition is simple, but it can show attractive artistic conception and achieve the effect of blending scenes.