Show pictures in the clothing window
1. Pay attention to the artistry and matching effect of the window.
Before the window display of a clothing store, we should first conceive the window scene and plan the corresponding story. The displayed goods should conform to the brand style and reflect a certain sense of beauty and realism. Attention should be paid to the placement of models and props, which is one of the factors that affect the aesthetic feeling of the window. Also pay attention to the level of distance and scattered beauty. The display of model clothes should be in harmony with the popular background display and the color of props.
2. Show the current season and flagship products that reflect the brand advantages.
Clothing store window display should focus on features, main products or promotional products. Do you know what products I want to promote or promote? What products do I want to show that can reflect the brand image? At the same time, we should also do a good job in the display research of other brand products, reasonably display the superior products of this brand in the window, and highlight the personality, connotation and advantages of this brand product.
3. Pay attention to the application of lights in the window and the intensity of lights.
The application of window lighting in clothing stores is a very small but important issue. It is best to use cross light, because the intensity and irradiation range of cross light are the best, which can effectively display the color and style of goods. The lighting intensity of window lights in clothing stores should be about twice that of the lobby, which can make the display of doors and windows of the whole store stand out. The lighting intensity of shops and windows directly affects consumers' behavior of entering stores.
4. Know the time and frequency of changing the clothes displayed in the window.
Changing clothes for too long is easy to cause customers' visual fatigue, and changing clothes too quickly is easy to cause customers to be dazzled. Depending on the conditions of the store and the goods, the frequency of changing clothes is the slowest half a month and the fastest one week. However, for the new products in the season, it is necessary to display them according to the specific situation to ensure the timeliness and freshness of the new products displayed in the window, which is more conducive to attracting consumers into the store.
5. Reasonable utilization and renovation of windows.
Due to the influence of shop orientation and light, it is often easy to cause reflection of window glass, which affects the display effect of window. In view of this situation, you can install a spray-painted POP poster curtain above the window, and put it down or pull it up according to the external light. Some devices for hanging things can also be installed above the window, so that the window space can be used more reasonably and different scenes and product information can be displayed.
6. Pay attention to the display of festivals and promotional windows.
During the festival, the flow of people and sales in the store will increase significantly. Displaying holiday activities and promotional information in the window can make consumers know at a glance, effectively inform them of discount promotional information, and improve consumers' attention to the brand and the rate of entering the store.