Step 1: Determine the shooting theme and list the outline.
The theme of the video is what you want to express and what core content you want to bring to the audience. It is equivalent to the central idea of the article and should be interesting, informative and useful. After determining the theme, use the mind map to list and refine all the relevant materials that can be thought of to enrich the content. Video log vlog is popular now. Some people shoot casually, such as keeping a running account. The works are soulless and unappreciative, and some of them are exquisite. You can tell at a glance that they have gone through strict planning and design.
Step 2: Write a verbatim draft.
According to the theme and outline of the video, write a verbatim draft, which is the text version of the video content. It takes a lot of time to write a manuscript word for word, but it is necessary. A word-for-word manuscript is equivalent to a movie script. Only with the script can we interpret the works of the dispatched people. Partitioning can make the logic of the content clearer and the language expression more clear and coherent. Now the pace of life is very fast, everyone is very busy, and their attention and patience are limited. If there are many blank shots, fans will jump out to see other content. Be responsible for yourself, be responsible for fans, refine the content and write word for word. Short videos usually take 4-5 minutes, and the speed-up expression is about 250-300 words per minute, and the word-for-word manuscript is about 1000~ 1200 words.
Step 3: Prepare for video shooting: Make a shooting list.
Even a good video photographer will not raise his camera and start shooting. Before shooting, it is necessary to plan and coordinate the venue, characters and plot, which is also known as the split mirror. It is relatively easy to operate from the media. What do big teams do? Without the shooting list, it is impossible to work at all.
Step 4: Shoot and edit
Everyone knows how to shoot, but there is a difference between professional and amateur. Post-photo processing includes editing, color matching, adding sound effects, music and subtitles. By analogy, shooting and processing take the longest time and require the highest requirements in the whole video production process. Most people from the media are not trained, and constantly learn and improve their shooting and processing techniques to make their works more and more excellent.
Step 5: Write the title and make the cover.
This step is the most easily overlooked by newcomers from the media, but it is very important, of course. Whether the video can be seen by fans depends on the first determinant: the cover and the second determinant: the title. After careful design and production, the cover picture has an eye-catching effect and can stand out from many contents. The title caused fans to want to know more. Good cover and good title greatly increase the opening rate of the video. Making a video cover is usually obtained by automatic screenshot of the system. Excellent video producers take the initiative to intercept the highlights in the video, and then re-process them through tools such as ps, just to make fans stop and click to watch. Writing the title and making the cover takes up more than 20% of the time in the whole video production process.
Make a suitable video production process, so as to improve the efficiency and quality of video production.