Analysis of Zhang Baolin's Eight Characters

In the last article, we combed the sales achievements of joint venture brand car companies in 20 19 years. I think everyone is still wanting more. In this case, we might as well continue reading and look at the year-end sales reports released by the four major domestic car companies. Interestingly, Geely continues to lead China passenger cars in the domestic brand camp, so overall, the competition between domestic brands is quite different. Let's take a look at them one by one.

Geely automobile

Total sales in 20 19 years: 1.36 million vehicles.

Soon after the arrival of 2020, Geely Automobile announced the sales data of 20 19, 12 and the whole year. According to official data, in June 5438+February, Geely Automobile sold 130036 vehicles, a year-on-year increase of 39.3%. In the whole 20 19 year, the cumulative sales volume of Geely Automobile was 1, 36 1, 560 vehicles, which continued to rank first in the sales volume of China brand passenger cars and led the China brand.

In terms of SUV, the total sales volume of 20 19 is 70984 1 vehicle. In 20 19, the total sales of Geely SUV camp exceeded 700,000 vehicles, reaching 709,841vehicle, accounting for 52. 1% of the total sales.

As the main vehicle type, Job sold 24,427 vehicles in June 5438+February, achieving a month-on-month growth for seven consecutive months. The cumulative sales volume for the whole year exceeded 200,000 vehicles, reaching 228,564 vehicles. Xingyue 65438+sold 3,845 vehicles in February, a record high since its listing. Since listing, the cumulative sales volume has reached 27,707 vehicles in the seven months since listing. In addition, the cumulative sales volume of the new generation of Yue Bin exceeded 654.38+03 million, reaching 654.38+037.528.

Emgrand family sold 403,639 vehicles in 2065,438+09. In 20 19, the emgrand family delivered more than 400,000 vehicles, reaching 403,639 vehicles.

Among them, 65438+February Emgrand cars 18738, and the annual cumulative sales of Emgrand cars exceeded 200,000, reaching 2 1 1472, ranking first among China brand cars for eight consecutive years. In addition, Emgrand GS, Emgrand GL and other models also performed well. Since its listing, the Emgrand family has more than 2.7 million car owners, which is enough to show Emgrand's position in the China automobile market.

The Yuan Jing family sold 283,259 cars in 2065,438+09. The annual sales of Yuan Jing family exceeded 280,000 vehicles, reaching 283,259 vehicles, including Yuan Jing X6, Yuan Jing X3, Yuan Jing X 1 and Yuan Jing S 1. In addition, Yuan Jing cars are also an important part of Geely's sales. In addition, Geely's flagship model Borui and the first MPV Cargill also performed well. Borui sold 23,626 vehicles in the whole year, Cargill sold 3,093 vehicles in February/0/0, and accumulated sales of 3,296 vehicles/0/vehicle in/0/0 month after listing, which became the benchmark product of high-end MPV in the market segment.

Lectra brand, 20 19 annual sales 128066 vehicles. The speed of Lectra was unstoppable. In June, 5438+February, the sales volume once again exceeded 10,000, reaching 10807 vehicles. In 2065438+2009, the cumulative sales volume of Lectra brand exceeded 1 20,000 vehicles, reaching128,066 vehicles, up 6.4% year-on-year, and the average monthly sales volume exceeded110,000 vehicles. After the layout of LECK 0 1 and LECK 02, LECK 03 performance family, LECK 03, 03+ and 03? TCR racing, 03? The advanced performance product matrix such as cyan concept car is unique in the domestic market segment.

New energy, 20 19 years sales 1 13067 vehicles. In terms of new energy and electrification, Geely's sales increased significantly over the previous year. In 20 19, the cumulative sales volume exceeded 65438+ million, reaching 1 13067 vehicles, up 66.5% year-on-year, becoming a new growth point. In addition to the conversion of traditional fuel vehicles such as Emgrand EV and Emgrand GSe into new energy, it also inspired the launch of new geometric models in the new energy market, and its first model, Geometry A, attracted the attention of the market and consumers. It is worth mentioning that Geometry A was officially delivered as a foreign affairs concierge car.

Summary: According to the plan, Geely's sales target in 2020 is 65,438+0,465,438+0,000 vehicles, and this year, it has also achieved a proud achievement of 65,438+0.36 million vehicles. In the new year, Geely will launch a number of new models. Although the future market performance is hard to say now, from the development trend, everything seems to be developing in a better direction, so we also believe that Geely will be in the future.

Changan Automobile (including Changan Ford and Changan Mazda)

20 19 total sales: 1.75 million vehicles.

On October 8, 65438/kloc-0, Changan Automobile officially disclosed the February 20 19 production and sales express. Data show that in February last year, Changan Automobile sold a total of 1937 16 vehicles, up 3 1% year-on-year. According to the annual data, the sales volume of 20 1759 97 1 vehicle of Changan Automobile decreased by 15% compared with 2,074,575 vehicles in 20 18.

As can be seen from the financial report, the sales volume of Chongqing Changan, Hebei Changan and Hefei Changan in June 5438+February was 99,568 vehicles, an increase of 8 1% compared with the same period of last year, which was greatly improved at the end of the year. For passenger cars, Changan CS75, changan CS35, changan CS55, Changan Yidong and other products performed well in the market and became the main sales undertakers of Changan.

In terms of joint venture, according to the announcement disclosed by Changan Automobile, the cumulative sales of Changan Ford 20 183987 vehicles decreased by 51.3% year-on-year; The cumulative sales volume of Changan Mazda in 20 19 years was 133608, down19.7% year-on-year; The decline in the sales volume of the joint venture sector has also affected the overall sales performance of Changan Automobile to some extent.

Among them, Changan Ford is still the sector with the biggest decline, which is the third consecutive year that Changan Ford has experienced negative sales growth. The data shows that in 20 17, Changan Ford sold a total of 828,000 vehicles, down12.3% year-on-year; In 20 18, a total of 378,000 vehicles were sold, down 54% year-on-year; In 20 19, the sales volume of Changan Ford decreased by 5 1.3% year-on-year.

Summary: Ford Motor Company executives said in an interview with the media that the sharp drop in Ford's sales in China was mainly due to the poor launch of new products. Zhang Baolin, Chairman of Changan Automobile, also mentioned that the slow pace of launching new models and insufficient publicity by dealers and brands are the reasons for the unsatisfactory sales of Changan Ford. However, Changan and Ford are also strengthening cooperation in this area. On September 26th, 20 19, both parties released the Changan Ford acceleration plan, and it is estimated that at least 18 new cars will be put into use before 20021,of which 5 are new energy vehicles.

BYD Auto

Total sales in 20 19: 450,000 vehicles.

Although BYD is a car company that focuses on new energy vehicles, the shining of new energy vehicles cannot hide the fact that BYD's overall sales have declined. We learned from BYD auto official that in 20 19, the company achieved sales of 45 1246 vehicles, down 9.7% year-on-year. Among them, the cumulative sales of the Song family were 65,438+077 and 65,438+074 respectively, up 26.4% year-on-year; Tangjiaren sold a total of 7674 1 vehicle, up 23.6% year-on-year.

People should have a sense of urgency, not to mention such a big car company. For six consecutive years, BYD ranked first in the sales volume of new energy vehicles in China, with the total production and sales volume of new energy exceeding 730,000 vehicles, showing a year-on-year decline of 3.4% in the dominant market of 20 19. Therefore, it can be predicted that with the full cancellation of subsidies for new energy vehicles in 2020, the pressure on BYD's shoulders will further increase.

In terms of specific models, in addition to the two families of Dynasty series mentioned above, the Qin family also achieved an annual sales volume of 62 189 vehicles, and the cumulative sales volume has exceeded 230,000 vehicles since its listing. The sales volume of Yuan family in 20 19 was 610.90 million, and its EV models increased by 73.4% year-on-year. BYD sold 22,422 E-series cars last year.

Summary: Generally speaking, continuously introducing more competitive new products will be the key for BYD to "turn over" in the future. It is reported that BYD will first launch high-end models in 2020, including plug-in hybrid and pure electric versions. The price is expected to be in the range of 300,000 yuan, which is the benchmark Tesla model? 3。 In addition, BYD will also release a brand-new A+ SUV. With the addition of so many brand-new products, BYD's strength will be greatly enhanced. Let's wait and see.

Guangzhou automobile chuanqi passenger car

Total sales in 20 19: 380,000 vehicles.

Recently, Guangzhou Automobile Group also announced the year-end sales report of its subsidiary Guangzhou Automobile Chuanqi. The report shows that the cumulative sales volume of GAC Chuanqi in 20 19 was 384,578 vehicles, down 28.14% year-on-year; At the same time, its annual output also showed a year-on-year decline of as high as 3 1.09%.

The core reason for the decline in sales of GAC Chuanqi is the weakening competitiveness of SUV products. Before the A-class SUV was replaced by GS4, the monthly sales only remained at the level of several thousand vehicles, which was far from its peak monthly sales of 30,000+. Fortunately, from 20 19, 1 1, the fully upgraded second-generation Chuanqi GS4 returned to the "monthly sales of 10,000 clubs", reaching 1.28 million last month.

In addition, the household MPV Chuanqi GM6 also provided more than 30,000 sales increments for GAC Chuanqi in the past year.

Guangzhou Automobile Chuanqi officially said that the company will launch at least three new cars in 2020, including the new generation GS4? COUPE (Coupe Edition), a new generation of GS4? PHEV and GA8. Among them, the new generation GA8 is the same as BMW 5 Series, Mercedes-Benz E-Class, Audi A6L and other luxury cars, with a length of more than 5 meters and a wheelbase of 2.9 meters. It is worth mentioning that the outside world has different opinions on the shape of this car. Many netizens think it "punched BYD Dragon in the face". Face design, but I think the new generation GA8 is still very attractive.

Summary: A large part of the decline in sales of GAC Chuanqi is due to the weak product strength of Chuanqi GS4. Once a GS4 model, GAC Chuanqi could sell more than 300,000 vehicles a year, which shows that its strength and influence are not the same. Now the brand-new GS4 has just come on the market, so the growth of sales volume will inevitably take some time. In addition, GAC Chuanqi's efforts in the field of cars also need to keep up with the rhythm as soon as possible. After all, the car winner wins the market and the world, which can be seen by GAC Chuanqi.

Written at the end: the car market is full of enthusiasm. 20 19 whether it is a joint venture brand or a domestic brand, in fact, life is hard, and many car companies even tighten their belts. Therefore, in 2020, we also hope that car companies can rally and launch more models that satisfy and reassure consumers. Only in this way can the auto market get better and better and people become happier, don't you think?

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.