Editor Xing Yun
On the night of June 14, 2020, a villa in Lanjun Life Village, Beijiao Town, Shunde District, Foshan City, Guangzhou was forcibly broken into by outsiders.
Beijiao Town is known as "the hometown of household appliances in China", where 14 listed companies have been born, with wealthy families. There are two Fortune 500 companies: Country Garden and Midea Group.
The owner of the villa is He Xiangjian, the sixth richest man in China and the founder of Midea Group. Five suspects kidnapped He Xiangjian and his family in an attempt to extort a sum of money.
It is reported that the young man He Jianfeng called the police from the middle reaches of the river behind the villa, and finally saved his family. Although the news has not been confirmed, it has been said that He Jianfeng crossed the river to save his father. "Li Ka-shing saved his son before, and then He Jianfeng saved his father."
53-year-old He Jianfeng once again boarded the hot search in his father's name. "He Jianfeng, son of He Xiangjian ..." was introduced in the news. Although many labels have been added to the American Department to create a commercial map, the biggest label in He Jianfeng is He Xiangjian's son.
Low-key second generation
1In May, 968, 26-year-old He Xiangjian led 23 villagers and raised 5,000 yuan to set up the "Plastic Production Group for Northern Suburbs".
At that time, his son He Jianfeng had just been born for half a year. With the growth of He Jianfeng, a home appliance giant has risen and become a beautiful group with a market value of over 500 billion.
The reform and opening up has created the earliest generation of private entrepreneurs in China. This generation of entrepreneurs was born in poverty and experienced difficult years. They are good at seizing opportunities and have made brilliant achievements. With the aging of this generation of entrepreneurs, their children began to go to the front desk, and inheriting their father's business became the most common choice for these "second-generation enterprises".
Yang Guoqiang, the founder of Country Garden, who made his fortune in Beijiao, Shunde, chose to let his daughter Yang Yanhui take over.
He Xiangjian has two daughters and one son, and He Jianfeng is the only son. According to the traditional path, he should inherit his father's career. However, He Jia made a different choice from most family businesses. He Jianfeng started his own business, from OEM to "Yingfeng Department", holding two listed companies, Yingfeng Environment and Luhuaina.
Unlike his father's industry, He Jianfeng is better at capital operation and investment, and the capital map also involves Public Offering of Fund and banks.
Despite many years of ups and downs in the business world, most of He Jianfeng's business development paths are connected with beauty, and Yingfeng's plate is inextricably linked with beauty.
Interestingly, He Xiangjian's other two daughters also control their own companies outside the United States, but they have a certain relationship with the United States to some extent.
The only one in the beautiful system is He Jianfeng's wife Lu Yanyan, who is also a strong woman in charge of beautiful real estate. Midea Real Estate was listed in Hongkong in 20 18, and it is one of the top 30 listed real estate enterprises in China.
Personality, He Jianfeng inherited the family's low profile, different from the second generation active in the media, such as Wang Sicong, and rarely saw the shadow of He Jianfeng in public reports. He rarely appears in public and has hardly been interviewed by the media. The outside world can only know a little about its whereabouts from its company official website.
But earlier years, the media reported that He Jianfeng likes to play with cars and buy cars like toys. In a year, he spent tens of millions on many luxury cars, Cayenne, Ferrari and Bentley. Besides, he has his own private jet and yacht, and there is a story about He Jianfeng flying to Japan to soak in hot springs.
From the outside world, He Jianfeng has no intention to set foot in the management of the United States. During the handover of Midea in 20 12, Fang Hongbo, a professional manager in the same year as He Jianfeng, took over.
In the list of members of the board of directors of Midea Group at that time, He Jianfeng only appeared as a director. Midea's practice of "replacing relatives with sages" is regarded as a model of family business transformation.
Create Yingfeng system
"He Dashao" has been expanding its business territory beyond beauty. Speaking of family, He Jianfeng once said, "Values are the best inheritance, and virtue is the greatest wealth."
Although not directly involved in the management of beauty, He Jianfeng has been nourished by this big tree of beauty and lived in the ecological chain of beauty.
After graduating from college, He Jianfeng went to the grassroots level in the United States for the first time. Before long, He Jianfeng left Midea and started the business of small household appliances OEM.
At that time, Midea Electric was listed on Shenzhen Stock Exchange, 1993 was independent of small household appliances, and it was planned to expand the production capacity of small household appliances.
Midea's fans sold well in domestic and foreign markets that year, with 1998 production and sales breakthrough100000 units. The following year, He Jianfeng acquired Huaying Fan Factory, a national second-class enterprise, and established Shunde Jinke Electric Appliance Company to produce for Midea. This name appeared in Midea's annual report that year, 1999, and the advance payment of Midea's financial appliances was nearly 1 100 million yuan.
Under He Jianfeng's name, Jinke Electric is not the only company that produces small household appliances for Midea. In 2004, He Jianfeng sold these companies related to beauty to Midea and others. And completely quit the field of OEM home appliance manufacturing, cashing in 65.438+0.2 billion.
At that time, the professional managers who had been trained by Midea for nearly ten years were all mature, and rumors about successors were raging. Everyone thought that He Jianfeng would be the next generation head of Midea. But He Jianfeng's practice has cut off from the United States.
At that time, He Jianfeng's external identity was also more diversified. On the one hand, with Yingfeng Group as the platform, it began to operate in groups; On the other hand, He Jianfeng has also made investments.
With this1.200 million yuan, He Jianfeng has its first listed company. In 2006, Yingfeng Group acquired 25% shares of Shangfeng Hi-Tech from Shangfeng Industry and Midea Group, and became the largest shareholder of Shangfeng Hi-Tech, which is now Yingfeng Environment, a listed company in the hands of He Jianfeng.
The acquisition of this listed company was not so much bought by He Jianfeng as a shell given by He Xiangjian to his son, because Midea Group transferred the shares of 18% at the original price of zero income.
Midea's withdrawal did not reduce its business dealings with He Jianfeng's subsidiaries. Since 20 15, Midea Finance Company has not only conducted purchase transactions with Yingfeng, but also provided bill discount services for Yingfeng environment, and the related transaction volume has also increased year by year, from 2011700,000 to 920 million in 20 19.
In 20 18, He Jianfeng also performed a "snake swallowing elephant", which cost 152 billion to eat Zhonglian Environmental Protection. At that time, Yingfeng's environmental protection market value was only 8.8 billion, and its revenue was not large. After the acquisition, Yingfeng Environment has the most comprehensive environmental protection industrial cluster in China, with a market value of over 20 billion. This transaction is inseparable from the strong financial support of Midea.
There used to be a topic to discuss the difference between the work of the rich and the work of ordinary people, and the conclusion was that the work of the rich could be just for fun. He Jianfeng's research field looks very different from his father's, but he started from scratch on the basis of his father, which is incomparable to ordinary people.
Independence and attachment
On July 20 17, at the donation ceremony of Hehe Charity Foundation, all descendants of He Xiangjian family were present, but Mrs. He Xiangjian rarely appeared.
He Jianfeng stood upright on the stage in a navy suit and a light blue tie. At the age of 50, he has a good figure, no hunchback and no paunch, and looks high-spirited.
On the same day, He Xiangjian donated 6 billion yuan to Hehe Charity Foundation to support charity. As the chairman of Hehe Charity Foundation, He Jianfeng took the stage to thank his family. He claimed that his growth was deeply influenced by his parents, and he choked up several times when he mentioned his mother.
"The most authoritative person in my family is my mother. In the past, my mother rarely attended activities and rarely appeared. She attended today. "
Family is what He Xiangjian values very much. He Jianfeng seems to have been developing independently outside the United States, but all the sections he expanded have traces of his family, which can be said to be based on the development of the United States.
He Jianfeng's second listed company is backed by He Xiangjian.
In 20 18, the major shareholder of Lu Baihua Na sold 17.55% of the shares, and the Ho father and son cooperated again. Yingfeng Group controlled by He Jianfeng and Proffit Investment controlled by He Xiangjian joined hands to take over. After the transaction was finally completed, He Jianfeng became the actual controller of Lu Baihua Na and owned the second listed company.
Lu Baihua Na is a well-known old film and television culture company in the industry. It made its fortune in Hanwu by The Great and Beautiful Times of Daughter-in-law, and then made another world in the variety industry through The King of Cross-border Songs and The Goddess's New Clothes, but its performance declined all the way.
After Yingfeng entered Luhuaina, its path was similar to controlling the environment of Yingfeng, the first listed company. The old minister of the United States followed up to assist the new coach. At present, there are four directors from the United States. The company also has certain related transactions with Midea and Yingfeng.
However, Lu Hua Bai Na's performance is not good at present. The market values of Yingfeng Environment and Luhuaina are 25 billion and 5 billion respectively, far less than the US 500 billion.
In addition, He Jianfeng's layout in the financial field is also inseparable from his father's strong support.
In March 2007, He Jianfeng established Shenzhen He Ying Investment Management Co., Ltd., and acquired 25% equity of E Fund Management Co., Ltd. from Midea for 654.38+65 billion yuan, becoming the largest shareholder of E Fund. Around 2005, Midea spent nearly 654.38+0.2 billion yuan to acquire this part of E Fund.
Half-selling and half-donating, He Jianfeng became the major shareholder of Public Offering of Fund, and E Fund has now become the largest Public Offering of Fund management company in China.
In 2008, Yingfeng Group officially changed its name to "Guangdong Yingfeng Investment Holding Group Co., Ltd.", focusing more on investment. From the later path, Midea turned its attention to intelligent manufacturing, and He Jianfeng also actively participated in the formulation of this grand strategy. The listed companies of science and technology innovation board, such as Youfang Technology, are followed by He Jianfeng and Midea. In 2020, Yingfeng Group established Heying Robot Company, and plans to develop in the direction of intelligence in combination with 5G in the future.
At the age of 5 1, He Xiangjian successfully listed Midea from 0 to 1. Today, 53-year-old He Jianfeng already owns two listed companies. From 1 to 100, He and his son walked together for more than half. But for He Jianfeng, his biggest label is still He Xiangjian's son, which is his attachment and development to the beautiful ecology.