Do takeaway riders have a chance of promotion? With the support of relevant departments and the exploration of the platform, the promotion of takeaway riders has been initially opened. With the steady improvement of the overall social image of takeaway riders, it is not uncommon for undergraduates to be takeaway riders. Is there a promotion opportunity for takeaway riders?
Is there any chance of promotion for delivery? 12017 August 19, this is the first day that Li Wei, a Shanghainese born in 1980s, became a delivery rider. His parents couldn't understand his decision at that time. "You are an undergraduate student at China Normal University. What are you going to take out?" "What do you look like running around like this and being seen by your neighbors?" One doubt, worry and hesitation lingered in Li Wei's ear, but he didn't mind. He convinced his parents in one sentence that a rider is also a profession and he can earn money by his own efforts.
After four or five years in the business, Li Wei's identity is constantly changing. From rider, stationmaster, regional manager to Shanghai city manager who is now a hungry service provider, he has opened a promotion path in an industry that seems to have a ceiling within reach.
Since the development of the take-away industry, the platform has gradually established a systematic vocational training and security plan, and more and more practitioners like Li Wei have seen the possibility of being more than just a rider. Hungry? 1The Report on the Development and Security of blue rider in 2022 released in February/April shows that 1877 Knight was promoted to stationmaster and captain last year. According to the survey, 45% knights are eager to be promoted to stationmaster and distribution manager, and 8% knights look forward to becoming the president of logistics service providers in the future.
From riders to city managers
Before becoming a rider, Li Weiran ran a barbecue shop. In order to control the cost, he also asked his parents for help, but the business did not improve much. In his words, every month is equivalent to earning one more person's salary.
At that time, Li Cang's barbecue shop settled in the takeaway platform, and whenever a rider came to pick up the goods, he would chat with others. "I asked them how much they earned every month, but they didn't say much, so it was less than 10 thousand." A person can earn so much by riding a car and carrying a box, which made Li Wei very moved, so he put the shop on the market and applied for a job at the construction site.
However, becoming a rider is not as easy as it seems. Suntanned arm in summer, water squeezed out by cotton trousers in winter, people around didn't believe that Li Wei could persist, but he did.
In his first month as a rider, Li Wei set himself a small goal and earned 6,000 yuan, which he did. The next month, he adjusted the target to 9000 yuan, and he did it. In the third month, Li Wei began to have higher goals. "You don't have to run webmaster, scheduling in the office. I want to be a stationmaster! " He began to observe what the stationmaster was doing and learn how to dispatch.
During the Spring Festival of 20 18, as the stationmaster is going back to his hometown for the Spring Festival, Li Wei, who is studious and practical, was recommended as a temporary stationmaster to be responsible for site scheduling. After the test of the Spring Festival holiday, Li Wei's ability was discovered by the distribution manager. Many years later, a new site was established near Cao Yang's Anbaili, and experienced Li Wei was recommended there, so he became a formal stationmaster.
Li Wei, who grew up as a cyclist, is more concerned about the needs of cyclists. The old stationmaster told him that those who won the hearts of the people won the world. In this way, Li Weiran went to the construction site from time to time to chat and eat with the riders, and soon became one with them.
On March 20 19, Li Wei was promoted to regional manager. In 2020, he was promoted to Shanghai City Manager of Hungry Service Provider again, managing more than 600 riders. It has become a habit in Li Wei to communicate with them from time to time and understand their needs and ideas.
From riders to managers, Li Wei faces different difficulties and pressures. "When I am a rider, I just need to consider myself, serve my customers well and make good money, but the webmaster is different, just like going it alone and becoming a master of the site."
Reproducibility of the road to promotion
On 20/9/kloc, Li Wei, the distribution manager, participated in the spot check of the rider's dormitory. To his surprise, he found a management book beside a rider's bed, and later learned that he was also an undergraduate rider. Li Wei was curious and asked him why he wanted to do this job. Unexpectedly, the rider asked, "Then why did you do it? Why should I do this now? " Li smiled and thought about it. Today, the rider has also been promoted from a rider and stationmaster to a regional manager.
How many such "Li Wei" can the take-away industry produce? At least Li Wei thinks that his experience can be replicated, which has nothing to do with his academic qualifications, but only whether he can persist and break through the restrictions of "riders" on his own development.
According to "blue rider Development and Security Report 2022" released on February 14, there were about1140,000 knights who earned stable income through take-out in 20021year, a substantial increase compared with last year. Takeaway delivery is a job with low threshold, large demand and relatively guaranteed income. 7% of knights regard it as the "first job" to enter the society. More than 40% of knights hope to find other jobs while operating takeout.
At the same time, with the step-by-step promotion of the take-away platform to the rider's career development, more and more riders have the opportunity and channels to break through the ceiling of the industry.
On September 29th last year, when I was hungry, I announced the launch of the "points plan", which opened up promotion posts such as stationmaster and cooperative management post for knights and broadened their "development path". In addition, a webmaster training system has been established if you are hungry. Knights who are willing to engage in distribution management can contact webmasters and distribution managers to sign up for training courses.
In order to promote the career growth of the new blue-collar group "online contract delivery agents", competency models at different stages of career development have been established, and the training for improving the new employment skills of "online contract delivery agents" has been carried out nationwide. 202 1 altogether 10203 blue rider signed up for vocational training, and the career promotion channel for knights was further opened.
Blue rider Development and Security Report 2022 shows that 1877 knights advanced last year. According to the survey, 45% of knights are eager to be promoted to stationmaster and distribution manager, and 8% of knights look forward to becoming the president of logistics service providers in the future. In addition, if you are hungry, you are still building more abundant transfer channels. Takeaway operation and merchant development manager are the positions that the knight wants to transfer most.
In this regard, Meng Quan, director of the Department of Labor Relations, School of Labor Relations and Human Resources, China Institute of Labor Relations, said that although takeaway riders are a relatively mobile profession, about 40% of riders will take this job as their only source of income. The take-away platform establishes a career development path for riders, so that riders have more sense of gain besides making money.
Is there any chance for the delivery man to be promoted? Li Wei, who graduated from a famous university in Shanghai, turned to be a delivery man, and has been promoted to Grade Three for three years. Now he has been promoted to Shanghai City Manager with an annual salary of 400,000-500,000, which is very decent!
The "iron rice bowl" was smashed and he switched to take-out.
Li Wei, who has an "iron rice bowl" at the front end of 10, never thought that he would become a takeaway rider, and even ushered in the second spring of his career.
Li Wei, 4 1 year-old, has a bright academic record. After graduating from East China Normal University majoring in information management and information system, she successfully found a stable job. He originally planned to retire in the same position, but in 20 16, the company laid off employees due to changes. "I got the severance pay, and I'm worried. There are old people and young people in the family. Going out to find a job is facing a 35-year-old embarrassment. " After a month's rest, Li Wei took out his savings and opened a barbecue shop near Shanghai West Railway Station. With the help of his parents, the barbecue restaurant has gradually improved.
Later, the take-away industry gradually emerged, and there were more and more take-away orders in barbecue shops. Li Wei learned from the conversation with the take-away riders that their income from running orders is not low, with an average of eight or nine thousand yuan per month, and many of them earn tens of thousands of yuan.
"I calculated an account at that time. The business in the store has received five people, and I get 10 thousand yuan every month. It is not worthwhile to get up early and be greedy. " Li Wei moved the idea of operating takeout, but he was worried. "At that time, everyone looked down on delivery. I graduated from a famous university and sent a takeaway. I am afraid of being embarrassed by my neighbors. " Finally, under the pressure of life, Li Wei decided to give it a try.
"at that time, no one was optimistic about my delivery. I felt that I was used to sitting in the office and could not afford this kind of suffering. My old leader also made a bet that if I can persist for three months, I will be given three Chinese cigarettes. " In "Can you do it?" Li Wei started as the most basic takeaway rider, and got 6,900 yuan in the first month, then increased every month, and finally became the "king of running orders" of the site. With the increase of income, the "face problem" no longer exists.
Takeaway is no longer a bowl of youth rice.
You can deliver takeout at the age of 35. What should I do after 45? Li Wei, with a monthly income of over 10,000 yuan, was quite anxious about this and gradually sprouted the idea of "joining the management". "I see that the webmaster has thousands of dollars in his account from time to time, and he doesn't have to run the order in person, and the welfare is better."
However, he encountered a bottleneck in his career promotion. At that time, there were not many opportunities for takeaway riders to be promoted to webmasters, let alone regional managers. In this regard, in addition to daily running orders, he also learned the basic capacity allocation work from the webmaster. During the Spring Festival of 20 18, the stationmaster went home on holiday, and he took the initiative to undertake the duty business of "acting stationmaster" and achieved good results. In March of the same year, a distribution station was added in Putuo District, and Li Wei was recommended as the stationmaster of the new station. "There is a personality test inside the company. My evaluation is' big peacock+tiger', which proves that I have strong communication skills and straightforward personality, which is more suitable for management positions. "
Since then, Li Wei was promoted to regional manager of service provider on 20 19, and to Shanghai city manager of service provider in 2020. At present, he is responsible for the distribution business of service providers in Shanghai, directly managing more than 20 regional managers, and his annual salary has also risen to 400,000 to 500,000. According to Hungry, Li Wei has been promoted from a grass-roots takeaway rider to a city manager, and has become the idol of many takeaway riders.
"My successful experience can be replicated. Delivery should not be a bowl of youth rice." Li Wei said. With the support of relevant departments and the exploration of the platform, the promotion path of take-away riders has been initially opened. "The current trend is that the rider is elected as the stationmaster and can be promoted in six months to one year. We have training courses such as novice rider welcome meeting and' points plan' to help riders grow together. " For example, he also said that in 20 19, when he was inspecting the staff dormitory, he accidentally saw a management book at the bedside. I didn't know he was an undergraduate to be a rider until I asked him. After key training, he has become a regional manager.
"When I first entered the business, takeaway riders were generally over 35 years old, with low academic qualifications and earned hard money. At present, most of the riders applied for are between the ages of 20 and 35, and they are basically high school graduates. 10 At least 2 of the interviewees have college education or above. " Li Wei said that in Shanghai, with the steady improvement of the overall social image of take-away riders, it is not unusual for undergraduates to be take-away riders. Some college students bluntly say that their goal is management. Relevant research shows that 45% of riders take "promotion to stationmaster and distribution manager" as their next development goal, and 8% of riders expect to "grow into the president of logistics service providers" in the future.
It is reported that 475 riders were promoted to stationmaster and captain last year, and 1402 riders became reserve stationmaster and captain through the "points plan".
There are national standards for the vocational training of riders.
Meng Quan, director of the Labor Relations Department of China Institute of Labor Relations, found that take-away distribution, as a "reservoir" for labor and employment, is highly mobile. Nearly 40% of riders take delivery as the only source of income, and 60% are engaged in part-time delivery. However, the longer they work, the more stable they will be. "Take-away riders deliver food for more than 1 year, and they have a stronger sense of professional identity."
Ministry of Human Resources and Social Security's "National Professional Skills Standard for Internet Direct Distributors" (202 1 Edition) divides the occupations of Internet Direct Distributors into five grades, and defines the work content, skill requirements and related knowledge that each grade needs to master, so that Internet Direct Distributors can have a clearer career development channel.
The reporter learned that hungry, as a pilot enterprise unit to identify the professional skill level of online distributors, has carried out new employment skills upgrading training for online distributors in six cities including Shanghai, Hangzhou, Wuxi and Wuhan. Last year, 10203 takeaway riders signed up for vocational training. Niu Zhiming, a rider in Hangzhou, won the first batch of primary certificates for online distributors in China, and can enjoy the policies of skilled personnel such as government training subsidies, extra points for settling in Hangzhou points, and special deduction of personal income tax. Meituan Takeaway also said that at present, it has provided riders with 100% courses and training covering the five-level standard of online delivery staff, and riders can meet various knowledge and skills needs through online and offline combination.
In addition to increasing vocational training, it is urgent to reduce the occupational injuries of riders. "Takeaway riders face more occupational injuries such as traffic accidents, and the existing commercial insurance protection is insufficient. The introduction of industrial injury insurance is undoubtedly a big plus. After the introduction of the opinions, how to better improve the employee welfare structure also needs the attention of the whole society. " Meng Quan said.
Recently, eight departments in Shanghai jointly issued the "Implementation Opinions on Safeguarding the Labor Security Rights and Interests of Workers in New Forms of Employment", clearly focusing on relevant platform enterprises, and carrying out the pilot project of occupational injury protection for flexible employees in Shanghai platform. Take the combination of government-led, information-led and social forces to establish and improve the service standards and operating mechanism of occupational injury protection management, and explore and improve the coverage groups of occupational injury protection.
Is there any chance for the delivery man to be promoted? I don't have time to cook three meals a day, so I order one; Drugs and groceries are badly needed, and the almost ubiquitous take-away service has become a vital part of social life. Relevant data show that there are nearly 500 million online take-away users in China, and the overall scale of the take-away market is nearly one trillion yuan. As an indispensable part of it, the rider naturally walked onto the stage.
In February, 2020, take-away riders became a new profession and were included in the national occupational classification catalogue in the name of "online delivery staff". In February, 2002 1,1,the National Vocational Skills Standard for Network Contracted Distributors was issued, which divided the occupations of network contracted distributors into five grades, made clear the work contents, skills requirements and related knowledge that each grade should master, and made them have a clearer career development channel.
According to the relevant person in charge of the National Bureau of Statistics, by the end of 20021,the number of flexible employees in China had reached 200 million. Among them, there are about130,000 take-away riders, accounting for nearly 1% of the national population base.
However, with the continuous expansion of this group, the issue of labor security has repeatedly triggered discussions. At the beginning of 2022, the market released new signals.
Algorithm "loosening"
Once, a concept that the take-away platform was very proud of was called "algorithm optimization", that is, capturing the shortest delivery time of orders through algorithms, constantly tightening the delivery time limit, and optimizing the rider's delivery efficiency.
Zhang Danyang, who has been engaged in the takeaway industry for 7 years, has personally experienced this "disappearance of time". When 20 15 first became a rider, because there was no navigation, he had to rely on people's experience, and the assessment time was long. The longest delivery distance of 3 kilometers is 60 minutes. Later, with the technical blessing, the actual delivery time of the rider was indeed reduced, and the requirement became about 40-45 minutes.
However, the platform's pursuit of efficiency has not stopped. With the algorithm constantly exploring the manpower limit, the average delivery time of take-away orders in the whole industry in 20 19 years was reduced by 10 minutes compared with three years ago. This directly leads the rider to "race with death, compete with the traffic police and be friends with the red light".
The transformation took place in 2020. The article "Takeaway Rider, Trapped in the System" in People makes people intuitively and profoundly feel the influence of the algorithm on the rider for the first time, and also makes this issue get attention. After the fierce dispute of algorithm values, the algorithm was finally brought into supervision.
In July, 20021,the State Administration of Market Supervision and other seven departments jointly issued the Guiding Opinions on Implementing the Responsibility of Online Catering Platforms and Effectively Safeguarding the Rights and Interests of Distributors, proposing for the first time that "the strictest algorithm" should not be used as the assessment requirement, and the assessment factors such as order quantity, punctuality rate and online rate should be reasonably determined through "algorithm selection" and so on, and the delivery time limit should be appropriately relaxed.
The general direction gradually became clear, platform enterprises responded positively, made the algorithm logic public, and constantly optimized the algorithm rules.
From 20 18, Li Sen, a hungry rider, witnessed many adjustments to the platform rules, the most influential of which was that the estimated delivery time of the rider was adjusted from the original "time point" to an elastic "time period". "This gives us time to deal with emergencies. For example, many riders have encountered the situation that buyers can't be contacted because of poor signal. What's more, after the outbreak, the community needs to check the health code and health certificate, which will inevitably delay for a few minutes. The previous algorithm will not consider these. "
Li Sen is also very sensitive to special weather. According to him, in the face of bad weather, the platform will optimize the distribution line according to real-time meteorological data and match the flexible delivery time, which is more reasonable than the previous "delay 10 minute". When there is a sudden abnormality, the rider can also apply for matching the flexible delivery time by manual filing.
In addition, the platform continues to collect feedback from riders and is committed to humanizing the rules. Li Sen once made a suggestion on the issue of issuing orders: "Issuing orders regardless of distance, but in different directions, there were some loopholes in the previous system. You are going south, and suddenly there is a list from the north, which makes people unable to start. " After the improvement, there is no such phenomenon now.
However, even if the algorithm is reformed, the rider can pick up the goods more calmly. Under the mechanism of "running more and getting more", risks still exist, and reliable insurance protection is needed at this time.
Since 20021,Ministry of Human Resources and Social Security, the General Administration of Market Supervision and other departments have successively issued policies to urge the platform and cooperative enterprises to assume the corresponding responsibilities of protecting riders' rights and interests, support them to participate in social insurance, and participate in the pilot project of occupational injury protection for flexible employees on the platform in accordance with state regulations. Things are starting to get better.
Li Sen told Titanium Media App that the current platform protection for riders is mainly commercial insurance. "How much can I report? I haven't suffered too many injuries, so I'm not sure. "
According to the platform, blue rider enjoys customized commercial insurance, which covers the main risks that may be encountered in food delivery, such as accidental death, disability, accidental medical treatment, compensation for personal injury of a third party or direct loss of property. The current coverage rate is 100%. In view of special circumstances, such as the possible risks caused by the epidemic, the platform also provides special insurance protection.
In addition, the takeaway platform is also guiding and supporting knights to participate in the corresponding social insurance according to their own conditions. However, the social security mechanism of flexible employment groups has always been a complex systematic project, and the existing social security system is not flexible enough. The flexible employment insurance system applied in Beijing, Shanghai and other places also has many threshold restrictions or cost requirements, so more cooperation between government and enterprises is needed in the future to explore innovative mechanisms for the management and protection of flexible employment groups.
Income "gravity"
For a long time, many people outside have the impression that riders earn over 10,000 yuan a month. This is not a legend. When the industry just started, the number of riders was insufficient. In order to seize the market, enterprises recruit employees with high salaries and distribute bonuses in the form of red envelopes, rewards and subsidies. The commission per order is very high, and the income is naturally considerable.
But that era has passed. 202 1 Wang Lin, deputy director of the Labor Relations Department of Beijing Human Resources and Social Security Bureau, bought a takeaway brother and experienced the feeling of being a takeaway brother for a day. He ran for nearly an hour to earn 6.6 yuan, plus overtime will be deducted by 60%. On that day, Wang Lin worked for 12 hours, and finally only cooked five meals, earning only 4 1 yuan. His goal of earning 100 yuan a day was not even achieved.
Excluding him as a newcomer, the reduction of the rider's distribution commission is traceable. In recent years, due to the low industry threshold, too many people have been attracted, there is no shortage of riders, and bargaining power has been lost. Naturally, each commission is not as good as before. If you want to earn more than 10,000 yuan a month, you need to complete more orders and work even more than 12 hours a day.
According to the "Blue Rider Development and Safety Report 2022" recently released by Hungry, over 40% of riders on this platform are full-time, nearly 60% of riders with other incomes have their own jobs, and nearly 30% of riders are engaged in distribution work on other platforms.
Nearly 60% of riders have other income. Image source: Hungry, 2022 Blue Rider Development and Safety Report.
Whether the rider's income is regarded as the only personal income, or the rider's income is just a personal supplementary income, their most basic expectation for this job is stability, even high income.
Song Jing was originally a businessman. He runs a fruit shop with his wife. As soon as he closed the shop, he became a rider. I heard that my second brother worked as a security guard in Hangzhou, saying that he made a lot of money running takeout in his spare time.
20 16 When we first joined the company in March, when we were hungry, we could earn about 10 yuan by sending a single order, and the higher the grade, the higher the unit price, which made Song and Beijing see hope. "In the first two or three months, I was not familiar with the operation and route. An average of five or six thousand yuan per month. Now I can run seventy or eighty orders a day, and I can earn about five or six hundred yuan a day. "
It is worth mentioning that after him and his second brother, the eldest brother also joined the rider camp. During the six years of delivery in Hangzhou, the three brothers lived alone and took care of each other. They have bought three suites in their hometown of Anhui, and plan to do business in their hometown after saving enough money.
Song Jiasan brothers, image source: Hungry?
"I am going to work for another year or two." Song Beijing admits that what he is most worried about in the future is the sharp decline in the off-season. He can run fifty or sixty orders a day at most, and his income is about three or four hundred yuan. Followed by unpredictable bad weather and so on. , the difficulty of distribution will increase.
Although the off-season and natural conditions can't be artificially controlled, the platform is still committed to solving problems, thus establishing a series of guarantee mechanisms. For example, subsidies are provided for special distribution scenarios, such as bad weather, cold weather in winter, hot weather in summer, and at night, and subsidies are provided for each order that is overweight, too many pieces, and too high. Hangzhou Lanqi once sold an order with a distance of 3.8km, with weather subsidy of 1.5 yuan and platform reward of 3 yuan, totaling 17.5 yuan.
"The average rider can earn 8000~ 10000 yuan a month, the stationmaster's salary is basically 10000~ 15000 yuan a month, the regional manager can get 12000~20000 yuan a month, and the city manager can get 25000~30000 yuan a month. Li Wei, who has been in the business for more than 4 years, revealed to Titanium Media App.
In 20021year, the per capita disposable income of the national residents was 32 189 yuan, and the per capita disposable income of Shanghai and Beijing was nearly 80,000 yuan. In contrast, the income of the rider group is still very attractive-especially for many township and rural youth, the rider is still the "first job in the city" that can be used quickly.
Only after solving the problem of staying and surviving, how long and where to go next has become the source of anxiety for most riders, and it is also an urgent problem to be solved.
Where is the takeaway rider going?
In this group of take-away riders, some, like Song and Beijing brothers, regard riders as a transitional occupation or even a sideline, while others have a high sense of identity in this industry and are ready to be riders for a long time.
Hungry? The report shows that this part accounts for 30% to 40% of the total riders. For them, in addition to income, they also value the development prospects of this profession.
53% of the knights expressed their willingness to be promoted. Image source: Hungry, 2022 Blue Rider Development and Safety Report.
"I really didn't think about working in this line for so long at first." Zhang Danyang said frankly that at that time, many people around him felt that this line could not go on, and they all wanted to save some money before jumping ship.
"After doing it for a few months, I found out how quickly this line changed our eating habits." As a result, Zhang Danyang jumped to the high-end catering development department of BOD and several franchisees, and gradually became the stationmaster and regional manager from the rider. In 2020, he became the head of Zishan Information Technology (Shanghai) Co., Ltd., a hungry service provider in Shanghai.
Zhang Danyang introduced that the promotion mechanism within the company is now relatively perfect. Take the rider's promotion to stationmaster as an example. "In the early stage, according to the amount of running orders and enthusiasm, select riders to do scheduling work for a period of time; If the site data it is responsible for is considerable, it can be recommended by the webmaster to participate in the' points plan'; After that, you can get training tickets through the written test and complete the improvement of team building ability, psychological quality and refined business management ability, and you can be hired as a backup stationmaster. "
According to hungry statistics, 80% of the take-away webmasters are promoted by knights. 202 1, 1877 Knight promoted to stationmaster and captain.
Taking riders as a "career", Li Wei didn't support it at first. Shanghainese, with a bachelor's degree in computer information management, used to be an employee of a state-owned enterprise, and his family didn't understand why he had to suffer.
On the one hand, I feel fresh, but also want to prove myself. Li Wei was successfully transferred from 20 17 to now, and was promoted to Shanghai City Manager of the service provider in 2020, and is currently responsible for the distribution business of the service provider in Shanghai.
In retrospect, Li Wei found it most difficult to be promoted from a regional manager to a city manager. "The new position needs to analyze the profit points and loss points of each time period and each site, including how to coordinate the fluctuation of data sources." And he doesn't know anything about finance. "Fortunately, the platform has arranged special training." During that time, he devoted a lot of energy to learning how to read financial statements and personnel knowledge, and went to the finance department or personnel department for practical training from time to time.
For Li Wei, these years are not only the promotion of his position, but also the improvement of his personal ability: from managing himself to managing 500 to 600 people, from not understanding statements to calculating costs, optimizing management and doing a lot, even if he leaves the take-away industry now, he is confident to enter any service industry such as logistics industry, and "the starting point should be in the middle management position".
Li Wei also noted that parents are very supportive of their work now. "They watched me grow up all the way and saw the development of this industry and the potential of the rider profession."
In fact, with the rider's address gradually changing from "takeaway" to "takeaway brother" and "online deliveryman", the rider's career development has gone a long way on the systematic road-carrying out new employment skills upgrading training for "online deliveryman", opening up direct promotion posts and broadening job transfer channels. In the long run, the rider's "trapped in the profession" is expected to break the ice.
It can be said that security, income and development are the three big mountains faced by migrant workers. Behind the hot search again and again, the burden on the rider is decreasing. Not only is the guarantee of safety and income being implemented, but now we can also see a gradually clear road of self-improvement and career growth, and the whole industry is developing in a healthy direction.