65438+1On October 27th, Creative Yunnan 202 1 Cultural Industry Expo opened in Kunming International Convention and Exhibition Center. This year's ICIF is mainly displayed online through the "Creative Yunnan 202 1 Cultural Industry Expo" section of the website of the Comprehensive Information Management Platform of the Propaganda Department of Yunnan Provincial Party Committee (culture.yncbrm.com), WeChat WeChat official account and WeChat applet "ICIF". Among them, the national cultural big data system "Red Gene Bank Construction Achievement Exhibition" made a wonderful appearance, depicting a red spiritual map with digital pen and ink.
According to the requirements of epidemic prevention and control, all offline exhibitions planned to be held in Kunming International Convention and Exhibition Center are closed to the public, and the offline exhibition area will be presented online. Now please follow Fu Xijun to watch the exhibition online and feel the spiritual power brought by the red gene together!
Construction of National Cultural Big Data System
Preliminary results
The Red Gene Bank is an important part of the construction of national cultural big data system, and it is also the key construction content of China National Cultural Gene Bank (Phase I).
It is understood that in 2020 and 20021year, the Propaganda Department of the Central Committee of the Communist Party of China Cultural Reform Office announced two batches of red gene bank construction pilot units respectively. Each pilot unit will collect high-precision data such as exhibits, monuments (towers), publications, audio and video, and store them in a structured way according to the unified standards of the national cultural big data system. Taking historical events, heroes and touching stories as clues, the red cultural data are professionally marked and correlated.
Through cutting-edge scientific and technological means such as digital multimedia and VR virtual reality, this exhibition focuses on the achievements of digital collection of national cultural big data system, the construction of red gene bank, and the wonderful cases of the activation and transformation of achievements in the fields of red cultural tourism, red cultural creation and party building learning, which has become a highlight of Yunnan Cultural Fair.
Ten pilot projects of red gene bank construction
Collective appearance
In the exhibition area of the Red Memorial Hall, eight pilot units of the Red Gene Bank, including Xibaipo Memorial Hall in Hebei, Comrade Shaoshan Memorial Hall in Hunan, Gutian Conference Memorial Hall in Fujian, Zunyi Conference Memorial Hall in Guizhou, Jinggangshan Revolutionary Museum in Jiangxi, Jinzhai Revolutionary Martyrs Cemetery in Anhui, JiaoMemorial Park in Henan and Army Reclamation Museum in Xinjiang Corps, and two pilot units, Yunnan Military Academy and Tashi Conference Memorial Hall, which were selected into the Red Gene Bank this year, appeared one after another, showing the activation and transformation results of revolutionary cultural relics collected by the above units in the form of videos and graphic panels.
Among them, Zhuhai Siwei Times Network Technology Co., Ltd. is one of the high-tech enterprises with the largest number of exhibitors with digital achievements such as Gutian Conference Memorial Hall, Comrade Memorial Hall, Jinggangshan Revolutionary Museum and Henan Jiao Memorial Park. They carried out a high-precision three-dimensional reconstruction of the revolutionary cultural relics in the above-mentioned memorial hall.
Through the digital collection of various chronological records and historical relics, the on-the-spot visit experience of the above-mentioned red venues is completely presented in this exhibition through 3D, VR and 3D animation, which not only makes these fragile cultural relics immortal, but also makes people deeply understand the life stories of revolutionary cultural relics and historical figures.
"Activation and Transformation" of Red Culture
These cases are wonderful.
In the interactive experience area, it fully embodies more possibilities after the digital activation of red cultural relics.
Red Lv Wen
This year marks the centenary of the founding of New China, and red cultural tourism is booming again, which has also become a highlight of this exhibition.
Yunnan Zhaxi Conference Memorial Hall is one of the pilot units for the construction of red gene bank announced this year. At present, in combination with the protection of red sites, Yunnan Province is building a red town in Zhaxi, connecting many historical sites of the Red Army's Long March, such as Hualou Site, Ji Ming Provincial Monument, Red Army Martyrs Monument, etc., and retaining residential buildings in southern Sichuan, such as Zhaxi Old Street, and becoming an innovative red cultural tourism route integrating four functions: red cultural creativity exhibition area, Zhaxi food tourism commodity exhibition area, Zhaxi red characteristic homestay bar area and red cultural relics exhibition area. Here, people can feel.
Red script killing
Nowadays, the script-killing interactive game, which is popular among young people, can even intersect with red culture? The red theme script murder brought by Shenzhen Stock Exchange illustrates this possibility.
Based on the customized development of the scene, the project creates an "online+offline" live drama, which has the characteristics of immersive content, digital presentation, interesting interactive experience and young design. It has changed the disadvantages of traditional red cultural venues, such as outdated graphic display and solidified narrative methods, and allowed end users to enjoy a very interesting immersive content experience. At the same time, it has directly brought people flow, powerful experience and sustainable operation ability to the red cultural venues, thus creating a unique red culture.
Hong se Wen Chuang
With the rise of red culture, red creative works are also loved by people.
The design themes of red pottery works exhibited in Jiangsu Garden Expo Park are selected from quotations from Chairman Mao and symbols such as Baota shan, portraits of Chairman, calligraphy works, etc. Spreading red culture with China's non-legacy pottery and calligraphy as the carrier, endowing cultural creative products with the spiritual connotation of red culture.
Party construction learning
Party-mass learning machine is one of the red Party building series products independently developed by Suzhou Exploration Culture Technology Co., Ltd., which has the functions of checking in and punching in, voice recognition, data statistics, online sharing and so on. Through "Internet Plus Party Building", we will provide intelligent learning solutions for party member cadres and help local and organizations to further improve the quality of party building.
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