1. Organizers (legal persons) and managers should have political rights and full capacity for civil conduct, and have no criminal record; The person in charge of the school and the business supervisor have more than 2 years of educational work experience, with intermediate or above titles or college education; On-the-job staff of state-run schools may not hold any form of private education and training institutions.
2. There should be full-time and part-time teachers suitable for the scale and level of running a school, with a total of not less than 6 teachers, including not less than 2 full-time teachers. The hired teachers have the teaching qualifications and academic requirements stipulated by the state, among which the teachers who carry out high school education and training institutions should have bachelor degree or above and high school teacher qualification certificate.
3. There should be a stable, centralized and safe school building that is suitable for the scale of running a school and the surrounding environment meets the requirements of running a school. The construction area of teaching and office buildings is not less than 2 square meters. If the school is leased, the lease period shall be not less than 3 years.
4. The registered capital is not less than RMB 1,, which must be verified and evaluated by an accounting firm.
Procedures
1. Applicants for running a school receive the Application Form for Running a Private Education in triplicate at the place where they run the school.
2. Submit the written application, the completed Application Form for Running a Private Education and the relevant materials required for running a school to the Education Bureau where the school is located, and the Education Bureau will organize personnel to examine the application contents and relevant materials provided one by one.
3. The applicant will submit the written application of the school-running unit that has passed the examination and basically meets the requirements for running a school and the Application Form for Running a School for Private Education, together with relevant materials, to the Education Bureau.
4. The Education Bureau will review and approve the application.
5. Issue a Private Education License to qualified school-running units, and give a written notice of disapproval to those who do not have the school-running conditions, and explain the reasons.
Precautions
1. Orientation of training content
Before starting a training institution, entrepreneurs should know what their orientation is, whether it is a training institution for cultural courses such as foreign languages, an interest class such as dance and music, or a preschool education institution for infants. We should make a relatively accurate choice according to personal experience and ability. This is also the key to the matters needing attention in operating education and training institutions, which is related to the overall positioning.
2. Orientation of training objects
Is the training structure for preschool children, primary school students, middle school students or college students? Both are training schools, some may be aimed at high-income groups, and some may be aimed at low-and middle-income groups. There will be great differences in training fees and training facilities and services with different training targets. This is also related to the recruitment of your related personnel.
3. Site selection
Site selection is mainly considered from the following three aspects. First of all, according to the entrepreneurs' positioning of training content and training objects, we should investigate the students around the school. If there are many young parents around, the children may be younger, which is more suitable for starting some training institutions for preschool children or primary school students. Secondly, traffic. Parents don't want their children to be trained far from school and home. Registered education and training institutions > >
education and training institutions' joining fees
There are many brands of education and training institutions, and different brands often have different joining fees. Therefore, the key is to look at your own positioning and whether it conforms to your local market. Generally, most regions can meet the joining specifications within 3-1W W.
How to choose a joining brand
1. Brand strength
Generally speaking, the bigger the brand, the bigger the brand. But in fact, small brands are often unable to attract consumers because of their lack of visibility, and provide less support for investors. Big brands are just the opposite. Nowadays, many big brands have put forward the slogan of free franchise fee in order to expand their market share. Therefore, investment in education and training should be based on one's ability. Don't choose the most expensive, just choose the one that suits you best.
2. Brand service
Good service can solve many puzzles of education and training investors. It is very important for those who are new to the education and training industry and have no experience to help the education and training franchisees to provide a series of support and help from opening to operation.
3. Brand awareness
After all, education and training are educational products, and parents have high requirements for brand awareness and high dependence on brands. Therefore, the popularity of the early education investment brand itself is also a part that investors should consider.
joining process
1. Visit the official website of this institution to learn about relevant information.
2. Fill in relevant forms, such as the Joining Application Questionnaire. Some institutions also need you to mail copies of relevant certificates to the headquarters.
3. The agency will conduct a preliminary review of your information, and after passing, it will send you a "confirmation and invitation for joining qualification" by phone, fax or email.
4. Applicants can contact the headquarters of this institution and its central direct sales stores for on-the-spot investigation and interview.
5. Both parties sign a letter of intent, and you may need to pay part of the fee as the deposit for joining.
6. After you have made the preparatory work, the two parties will meet again to sign a formal contract, and the applicant will pay all the fees and sign up for relevant training in advance.
7. Conduct pre-registration and lease support.
8. Recruiting personnel.
9. The headquarters guides the design and decoration of the site and conducts unified training.
1, enrollment promotion, at the same time, the headquarters sent personnel to guide the opening of the store.
Precautions for joining
1. Investors should first make financial preparations, and at the same time, they should be fully prepared in terms of professionals, enrollment or channel expansion. No matter whether you join a chain organization or not, you should make a feasibility study, make a reasonable business plan, clearly locate your target market, and conduct a preliminary market segmentation study. For example, if you know through a certain channel that the project of Xiangxiang Education is good, and then contact the project leader of Xiangxiang Education Headquarters to further confirm your intention to join, then you have to make a good plan, what you should prepare before joining Xiangxiang Education, what you should do in advance after signing the contract, and a series of things need to have an understanding of the local market first.
2. Be aware of risks. No matter what kind of education and training joining system, it is not a panacea. It is impossible to ensure profitability as long as you join the system. Joining a brand, compared with operating an education and training franchise independently, can only increase their competitiveness, enhance profitability, get support in technology, market, operating experience, products, etc., reduce business risks and improve the success rate of investment.
3. Choose a suitable joining system according to your business plan. At present, domestic education and training joining mainly includes two categories, one is brand joining and the other is product joining. The so-called brand joining generally requires that the franchisee should use a unified trademark and a unified CI/VI system, and the main training products should be consistent with the headquarters.
This kind of franchise chain institutions generally provide mainstream product technical training, which is combined with headquarters training. Joining the headquarters has abundant teachers and technology, a set of standardized management system and strong marketing experience. To join a brand training institution, we should focus on developing the training market for enterprise users, make full use of the rich advantages of the headquarters curriculum system, give play to the advantages of local customer relations, and work with headquarters to develop the local high-value enterprise customer market.
4. Keep close contact with the headquarters. After carefully choosing the franchise system, we should maintain close cooperation with the headquarters to promote and maintain the brands or products we join. In line with the concept of win-win, we should ask the headquarters for resources and support in time, analyze the characteristics of the local market with the headquarters and take action. China has a vast territory, and the situation varies from place to place. The headquarters provides a standard management system or marketing experience, but some special requirements of each branch are difficult for the headquarters to grasp in advance, so it should be provided in advance. Therefore, the branches should keep close communication with the headquarters and seek corresponding support from the affiliated headquarters according to the local special conditions.
naming principles of educational and training institutions
"XX school, one-on-one consultation", these "keywords" educational institutions often appear in people's eyes. However, it is understood that the "Working Opinions on Simplifying Access Procedures, Relaxing Access Conditions and Optimizing Access Services (Draft for Comment)" drafted by the Municipal Administration for Industry and Commerce and soliciting opinions from the society proposes that the name of an educational institution should not be "school, educational consultation".
However, "training" or "xx training" can still be used as industry terms, and the project of "xx training (except training activities related to academic education)" can be approved according to its business scope. However, the words "educational consultation, school" cannot be used in the names of educational institutions.
name selection recommendation
1. Ming Si
The meaning of "bright" star, clarity and hope for the future; "Thinking" refers to thinking and wisdom, which means having strong thinking ability and providing educational institutions that children want.
2. Guiding the way
It is an indispensable part of children's life and the meaning of guiding people to extract a name from romain rolland's description that "one can only guide others, but can't walk instead of them".
3. Famous
The name of an educational institution is extracted through the idiom "famous in the world", so that its name is atmospheric, catchy and easy to publicize. And it means that educational institutions are famous all over the country.
4. Future stars
have sleeves of the future, leading the moral connotation of the future and satisfying consumers' psychology. And it is conducive to investors' fancy, belonging to a relatively straightforward name style of educational institutions.
5. Tude
got its name from Cai Yuanpei's "Accomplisher of Moral Education", which means that the company focuses on moral education of children, so as to broaden children and become a person who serves the country.
Layout of management venues of education and training institutions
1. Classroom style
Advantages: students focus on teachers; Suitable for classroom teaching that does not require too many interactive activities, such as theoretical classes;
Disadvantages: limited by tradition, it is not easy to enliven the atmosphere; Students tend to be distracted over time; Teachers can't effectively supervise students' learning at any time, such as absent-mindedness; Students sitting on the left and right sides are hindered by sitting posture.
2. Long table
Advantages: it can increase the understanding between students and quickly integrate into the classroom atmosphere; Teachers are easy to monitor the situation on the spot;
Disadvantages: teachers' flexibility will be limited in the teaching process; It limits the team-based teaching activity games.
3. Round table team
Advantages: it is suitable for team-based curriculum projects; It is beneficial for teachers to stimulate the enthusiasm of students to participate; It is convenient for teachers to walk around the venue and interact with students, and can design a variety of different team-building games.
Disadvantages: Some students will sit with their backs to the teacher; Can't communicate with other team members more; Teachers are required to have sufficient experience and skills.
4. Eight-character team style
Advantages: it is suitable for team training programs; It is beneficial for trainers to stimulate students to participate; It is convenient for trainers to walk around the venue and interact with students, and can design a variety of different team-building games.
Disadvantages: Some students will sit with their backs to the lecturers; Can't communicate with other team members more; The requirements for trainers are high, and they need to have enough experience and skills; Not suitable for large number of training.
5. U-shaped meeting style
Advantages: it is suitable for students to interact and participate in activities; Instructors can stand inside the U-shape, reducing the problem that students in the back of the classroom can't hear clearly; It is easy to form the interaction between lecturers and students, and increase the training experience.
Disadvantages: Teachers need to have enough practical experience and field control skills; Not suitable for too many students to participate.
6. Great circle experience
Advantages: it is suitable for outdoor experience training and more experiential; There can be more interaction between teachers and students, which is conducive to encouraging students to share and increasing the training experience.
Disadvantages: Instructors need to have enough practical experience and interactive skills; The number of people is required to be controlled at 2~3; Students can't record more knowledge points in time, which is not suitable for complicated teaching; Students are easily distracted.
teacher recruitment and training
1. Identify the talents needed by institutions
Excellent teachers and excellent consultants are scarce in every education and training institution. But organizations of different sizes really need different talents from those they can get. First of all, you have to have an expectation in your heart and a number in your heart. Small and medium-sized institutions, first of all, according to their own strength and scale, make clear the quality and ability of the talents they urgently need.
2. Find the right recruitment channel
There are many recruitment websites, and you should choose the right website for different positions. Some recruitment websites are suitable for recruiting teachers, some are suitable for recruiting agency managers (pulse, hunting network), some are suitable for recruiting service personnel (cleaning, security, 58 city, market), and some are suitable for recruiting part-time jobs.
class type setting
as far as class type is concerned, it has evolved from the original traditional class mode to today's large classes, small classes, excellent classes, one-to-many and one-to-one classes.
enrollment publicity
1. School promotion
Pushing at the campus gate is the most common way, and publicity is carried out through the mode of mobile publicity. Although this method seems primitive, it is an effective and low-cost publicity method in the closed collective environment of the campus.
2. Community promotion
If you directly apply for setting up a stall on the property, you will pay the fee for fixed-point publicity. The property will often hold community cultural activities on holidays, and can cooperate with the property to hold parent-child activities.
2. Advertising
Gates, residential entrance positions, elevator positions, parking lot entrances and exits, express boxes, bus station advertisements, bus line advertisements, subway station advertisements, etc. Now there are many new media platforms, and advertisements can be placed on WeChat, Weibo and Tik Tok.
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