Seven Common Chinese Font Design Skills
With the advent of the graphical era, the relationship between characters and graphics plays an important role in the design field. When practicing font design, find representative fonts to do. Practicing representative fonts can not only stimulate your creativity, but also improve your thinking ability. After artistic design, the characters can become situational, visual and strengthen the language effect, which plays a great role in improving the quality of page design and visual expression. Below I have compiled seven common Chinese font design skills for you, hoping to help you!
what is a representative font?
For example, you will associate time with clocks, conversation with telephones, and love. When you think of these representative words, remember that you can't put clocks and other graphics directly in the font, so there is no design significance. You should skillfully combine the graphics with the font itself.
Font style
After artistic design, the text image can become situational and visual, and the language effect can be enhanced, thus becoming a visual symbol with certain characteristics and tendencies. The most basic principle of font design is to be easy to identify while pursuing font changes.
the characteristics of font changes: (hard)-strong, solid, impact, thick, tough and fierce. These fonts have outstanding momentum, obvious visual impact, strong personality and clear rhythm. They can be used to realize strong confidence and courage, show cohesion and appeal, and give people visual shock. Because of its tension, this kind of glyph is commonly used in exciting and adventurous situations, such as sports activities, extreme sports themes and war and disaster movie posters.
Although the creative design of fonts is relatively free, the unity between words should be maintained. In the design of a set of fonts, a unified change rule should be maintained, otherwise it will cause a sense of clutter.
the characteristics of font changes: (soft)-soft, slender, elegant, close, gentle and elegant fonts are suitable for expressing delicate emotions, such as emotional design themes, women's design themes, public welfare design themes, etc. Through soft curve murals, you can show yourself to a greater extent, and through visual feeling, you can form the emotional sound of people and words to achieve the best effect.
the characteristics of font changes: (old)-serious, correct, formal, neutral, regular, traditional, simple and nostalgic, which are common in brand fonts, give people a full and full sense of trust and persuasiveness, keep the regular font shape, carry out appropriate stroke trimming within the font, and strive for breakthrough in rigor and innovation in rules.
several methods and skills of font deformation
instead of * * * connect square, thin, vertical and thick fonts randomly by overlapping sharp corners and broken fingers.
alternative method
alternative method is to add different graphic elements or text elements to the unified form of text elements. Its essence is to replace a part of a font or a stroke with an image according to the content and meaning of the text. These images are either realistic or exaggerated. Replacing the part of the text is the exposure of the connotation of the text, which increases the artistic appeal in image and sense.
sharp corner method
Change the corners of characters into straight points, curved points, oblique points and curled points; It can be a vertical angle or a horizontal angle, so that the characters will look tough.
Finger-breaking method
Cut off some enclosed characters properly, or cut off the left side or the right side. The key point is to cut off the limbs properly when it can be recognized, so as to reflect its distinctive characteristics.
Staggered placement method
Changing the left and right to upper left and lower left, up and down, or oblique arrangement means that one side is high and the other side is low, so that the characters are arranged in a staggered way
Square method
Changing all the bends of all the characters into horizontal, flat, vertical and square. Its own characteristics are concise and distinct, easy to design, and helpful to familiar with font structure.
the method of horizontal thin vertical thick
can be said to be a kind of substitution method, which is formed by alternating vertical or horizontal lines with other opposites. Simplifying strokes, adding personal feelings and life to fonts, you can design fonts that suit you accurately and creatively.
Handwriting at will
The handwriting of the original handwriting always gives people a cordial feeling. Those Years recalls the lush years of the campus, and every handwriting can't be copied, and every stroke touches the scene.
Problems that should be avoided in font deformation
Readability and recognition ability. Application environment of scapular structure
In font design, many design projects need to be rigorous and careful. Designers must carefully scrutinize and try the variation of each stroke to choose the most appropriate expression method. Only in this way can each stroke fit the font and conform to the spatial rules of the whole group of words.
Graphics drawing software can help us complete various tasks such as rounding, symmetry, inclination, equidistant distribution and intersection subtraction.
In addition, you can outline and stroke the font, and quickly use the basic font to deform it.
to ensure the readability of the text as much as possible is ultimately a commercial design, which should take into account the cultural background and graphic recognition ability of most people.
to complete font deformation, you can enter the details modification in several steps.
At this time, you can refer to the shelf structure of similar excellent fonts and adjust the stroke distribution and center of gravity balance of each word.
After selecting the style trend of the font, visually comb the font accordingly.
For example, the spacing between words, the spacing between strokes, the angle of inclination of the whole glyph, and rounded corners in special places.
let the whole font have a consistent rule in it.
master the scapular structure of fonts to avoid problems such as different sizes, uneven distribution and uneven strokes.
apply rules such as strokes and inclinations uniformly. In view of the interesting font form, graphic elements are added to enrich the font itself.
At the same time, it also has the display effect in different sizes, so as to delete strokes and adjust spacing. In the design process, we should avoid ensuring the readability of the text as much as possible. Commercial design should take into account the cultural background and graphic recognition ability of most people. There is also the application environment in the process of text deformation.
what are the creative font design skills?
Creative font design is not only a simple stroke splicing, but also an artistic display, so it requires font designers to be creative enough. The following will introduce how to design fonts for everyone.
I. * * * Usage
There are many ways to design fonts, and * * * usage should be the most commonly used font design method. Character design should not only present a visual effect, but also be artistic, and the usage of * * * can just do this. The font designed by the usage of * * * has a strong sense of lines, which can give people a full sense of beauty visually. * * * usage is particularly interesting, because when you look at a stroke separately, you will find the wonders of the stroke, and sometimes, it will bring you inspiration.
second, decomposition and reconstruction method
decomposition and reconstruction method needs to separate familiar fonts, and then create from different angles and aspects. Decomposition and reconstruction method is not commonly used in font design, because only people who know enough about font structure can find inspiration in font decomposition. If you want to fully understand how fonts are designed, you can try this method.
third, the up-and-down stretching method
The up-and-down stretching method is the simplest way to design fonts. You just need to lengthen the required font up and down, that is, let the font present a slender visual effect. Although the up-and-down stretching method is relatively simple, the designed fonts are more popular.
How to make font design more creative
From signs to leaflets to books to advertising walls, no matter how the area of designed items changes, it is inseparable from font design. Font design is an important part of graphic design, which can increase the aesthetic feeling and visual impact of design works. Font design is deformed and decorated by designers by artistic means according to the nature of the font itself. Whether a font is creative or not depends mainly on its stroke shape and structure.
first, the stroke shape of font design
the basic stroke shape is a normative element of the image of characters and strokes, and it is the basic determinant of the "style" of characters and symbols. In font creativity, the basic stroke shape is the soul of font creativity. The appearance or formation of a good font idea is first of all the appearance or formation of the basic stroke shape of the font. Therefore, the origin history of font creativity reflects the discussion on the change and transformation of basic strokes. The creative discussion of basic strokes is to find new related images from the basic elements of glyph organization.
The strokes of creative font design are mainly reflected in two aspects:
1. Recombination of strokes.
The strokes of fonts, like human language words, have a very rich composition, which shows all kinds of vitality with a distinctive image style. Song Ti, bold, official script, Wei Bei, regular script, amber, etc. in Chinese fonts, and ancient Roman, modern Roman, modern free-style, Caroline lowercase, etc. in Latin fonts, fully reveal the individual characteristics of pen shapes from the middle of various fonts. Among these existing font strokes, if we arbitrarily draw a straight line between the two fonts, and take these two strokes as the keynote, can we form another font with a stroke style through the process of reorganization? According to this principle, we will examine the strokes of various fonts, and based on them, more strokes will be produced.
how to choose an appropriate font design for the cover design?
2. Change the pen shape.
The stroke shape of a font can't be changed with respect to a specified font. Song Ti is composed of a set of stroke shapes of Song Ti. The black body is composed of a set of black body strokes. However, compared with creative individuals, they can be transformed according to different creative sources, and through various transformation techniques, they can often bring unique new glyphs. There are many ways to change the pen shape, such as mutation, unreasonable rotation, superposition, excessive transformation and mutual contrast.
In font design, the essential object of font creativity is the creation of basic strokes. The change of starting and closing strokes in basic strokes, the proportion of horizontal and firm strokes, the image set of points, corners and hooks, and the brush strokes of points, strokes and strokes can all be expressed by different image views and consciousness views.
second, the structure of font design
structure is the rule of font composition, and it depends on the structure to solve the problem of what rules are used to form fonts and what forms the personality characteristics of fonts in font composition. Creative font design wants to be reflected in the structure of the font, which needs to be designed in three aspects: structural transformation, visual structure and structural redesign.
Appreciation of fashionable and diversified font design
1. Transform the structure.
in the composition of fonts, changing the structure is the main way to reflect the creative expression of fonts. The transformation structure is to create various new structures through creative changes and transformations based on the existing structural rules of fonts.
2. Visualized structure.
Making full use of images in font structure to change the original structural style can form a breakthrough personality from the essential characteristics of font composition. Or changing the structure of local strokes with abstract lines, or borrowing a side stroke with concise figurative images, or overlapping a stroke with personalized images, or forming an interdependent image with a certain image and a certain stroke, all of which can create a new font structure style through different methods of image superposition. Its methods include image contrast, image lending and image lending.
3. Redesign the structure.
The redesign of the structure is based on the traditional font structure, which breaks through the original font structure specification. According to the new aesthetic view of visual image, some radicals break through the composition law of the original structure and create a new structure on the original structure arrangement.
with the development of various comprehensive factors in society, people now demand personalized development of various forms of visual media. Therefore, font design needs to be more and more creative to meet the requirements of the times.
What are the methods of creative font design?
(4) Changing the pen shape of a pen font can't be changed for a specified font. Song style is composed of a set of pen shapes of Song style, and black body is composed of a set of pen shapes of black body. However, compared with creative individuals, it can be changed according to different creative sources. Through various transformation techniques, it can often bring unique new fonts. There are many ways to change the pen shape, such as mutation, unreasonable rotation, superposition, excessive transformation and mutual contrast. As shown in Figure 6, let's take a look at the font effect obtained by changing the pen shape. Fig. 6 2. Methods of font creativity (1) Shaping the pen shape is a variable element of the ever-changing font, and whatever style and tone of the pen shape, the font formed will inevitably be comprehensively reflected in the style of the pen shape. To create a new type of font, the first key is to shape the pen shape. The stroke shape is the basic image of the strokes in the text, and we should be good at summing up, dare to imagine and be creative in the creation of the stroke shape. As shown in Figure 3, the word "creativity" is the same. If we slightly treat the strokes of each group of fonts, the effect will be different. Figure 3 (2) Transformation structure is the rule of font composition. What rules are used to form fonts and what forms the individual characteristics of fonts in font composition depends on structure. In the composition of fonts, changing the structure is the main way to reflect the creative expression of fonts. The transformation structure is to create various new structures through creative changes and transformations based on the existing structural rules of fonts. Changing font structure can be explored from the following aspects: daring to break, being good at discovering, multiple structures and unified expression. As shown in Figure 4, after we transform the position and shape structure of the text, the text shows another effect. Figure 4 (3) The stroke shape of the reorganized stroke font, like human language vocabulary, has a very rich composition, which shows all kinds of vitality with a distinctive image style. Song Ti, bold, official script, Wei Bei, regular script, amber, etc. in Chinese fonts, and ancient Roman, modern Roman, modern free-style, Caroline lowercase, etc. in Latin fonts, fully reveal the individual characteristics of pen shapes from the middle of various fonts. Among these existing font strokes, if we arbitrarily draw a straight line between the two fonts, and take these two strokes as the keynote, can we form another font with a stroke style through the process of reorganization? According to this principle, we will examine the strokes of various fonts, and based on them, more strokes will be produced. As shown in Figure 5, Figure 5 (4), the pen shape of the transformed pen font can't be changed for a specified font. Song style is composed of a set of pen shapes of Song style, and black body is composed of a set of pen shapes of black body. However, compared with creative individuals, it can be transformed according to different creative sources, and through various transformation techniques, it can often bring unique new fonts. There are many ways to change the pen shape, such as mutation, unreasonable rotation, superposition, excessive transformation and mutual contrast. As shown in Figure 6, let's take a look at the font effect obtained by changing the pen shape. Figure 6 5) Image superposition in the structure We know that fonts have always displayed various image meanings with image symbols since their inception, such as the original hieroglyphics. In people's memory and recognition, a slight change in a font will make people feel very different. Therefore, making full use of images in font structure to change the original structural style can form a breakthrough personality from the essential characteristics of font composition. Or local strokes that change the structure with abstract lines, or with concise figurative meanings.