What are the skills of company name
What are the skills of company name? With the continuous development of economy, there are more and more companies in various industries. If you want to start a company, you should be fully prepared when you name it, so as to get a good company name. Let's take a look at the skills of company name. What are the skills to name a company 1
1. Let consumers know the business scope of the company
It means to let consumers know the goods operated by the company, and directly express the products of the company according to the name, which often makes customers want to buy your goods or carry out what business.
2. Choose a simple and easy-to-remember name
The promotion of an enterprise's spiritual culture is inseparable from a simple and easy-to-remember name, so that customers can remember the enterprise well and get a very good spread. For example, Coca-Cola was named after a simple and easy-to-remember name, in which "Coca-Cola" was inspired by the medicine discussed by the founder, and then the product was introduced and the product was named directly. It also symbolizes the company's perseverance, Excellence, dedication and foresight.
3. Name according to the five elements of the industry
Each industry has its own five elements of characters. When naming an enterprise, the words corresponding to the five elements can bring a very good metaphor to the enterprise, such as: Samsung electronic enterprise, the five elements of the electronic industry belong to fire, and the five elements of the word "electricity" belong to fire, which is also very appropriate for the industry.
4. Choosing the company name should be full of the flavor of the times
It is simple to say that the name with the flavor of the times is distinctive, conforms to the contemporary trend, and can be accepted by the public quickly. The flavor of the times can bring better psychology to customers and identify with this enterprise and goods, so we must choose a name with the flavor of the times when naming the company.
5. Name according to local characteristics
No matter whether you run a chain enterprise or a unique enterprise, when you want to attract a large number of consumers to understand it, you should use local characteristics to highlight the uniqueness of the enterprise. For example, Jialing Motorcycle Enterprise directly uses the regional name "Jialing" with the simple and clear industry word "motorcycle" to name it, which is very good for customers to remember and achieve very good promotion.
A complete collection of enterprise naming methods
1. Naming methods of special words
There are two kinds of special words: one is the customary words used in some industries, and the other is the words that some industries particularly like in the long-term historical transformation. The word "Tang" used in Chinese medicine shops, such as Tong Ren Tang and Cai Tongde Tang; The "rooms" used by western pharmacies, such as Meilai Pharmacy and Guanxin Pharmacy; Western restaurants use the word "she", such as Wuzhou Western Restaurant and Deda Western Restaurant.
2. Auspicious naming method
Words such as "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the doorplates of stores in ancient times, which was because businessmen in the old days liked to get lucky and pay attention to oral color.
If the time-honored Yueshengzhai was founded in 1775, and the name of the store is Yueshengzhai, it means "prosperity every month"; The first brewery founded by Chinese people, Shuanghesheng Five-Star Brewery in Beijing, was founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "the two sides are jointly organized and the wealth is strong".
3. Cater to the naming method
Use auspicious terms that the public likes in the names of enterprise stores to cater to consumers' desire for happiness and attract business.
4. The naming method of elegant characters
This kind of naming method for shops is unique to China. Influenced by Confucianism, China has traditionally attached importance to literature and restrained business. Therefore, some businessmen name commercial occasions as the same as literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
5. Proper name knot
As we mentioned earlier, Matsushita Electric Company of Japan and Ford Motor Company of the United States all belong to this kind of naming method.
6. Boasting naming method
The key to using boasting to name a company is to firmly embody the company's oath, product quality and other strengths in the company's name, so as to increase self-confidence, put pressure on opponents and give the public a sense of trust.
For example, Shanghai Jincheng Arts & Crafts Co., Ltd., its meaning depends on its own invulnerability in the competition, such as Jincheng Tang Chi, and Shanghai Lean Glasses Co., Ltd., and its meaning depends on the enterprise's ability to keep improving in all aspects.
7. The naming method of common sayings
Common sayings are colloquial, and the names of enterprises and companies named by common sayings can be accepted by most people. Well-known' Wang Mazi, Goubuli, etc. all belong to the common saying. Meaningful names such as "delicious" melon seed king and "rare" tube bone give people a sense of intimacy.
8. homophonic naming method
Using this method to name a shop looks like occasional coincidence, which really makes it interesting to read. For example, Yu Pinghan, a Shanghai boss, named the shop "Drugstore for Relieving Conscience", which is phonetically homophonic with "Conscience", which makes the public feel that the boss is sincere in doing business without making money.
9. Brand naming method
Brand naming generally refers to companies that have created well-known trademarks and then use their own brand names as company names in the future. For example, Shanghai's former Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company all took their company names based on their own brand goods "Lubao Golden Pen" and "Phoenix".
1. Logo naming method
Logo naming method is mainly based on commodities to highlight the distinctive characteristics of enterprises and companies, and now it has developed into a part of CIS (enterprise identification technology) internationally. The famous black monkey hat shop is to make a wooden black monkey into a storefront to show its historical tradition and distinguish it from other hat shops. What are the skills of company name 2
1. What are the skills of company name
1. Name according to the positioning of the company. Clear positioning first, so as to extract the desired direction and let customers know at a glance what the company's brand belongs to. Therefore, you can choose more energetic words to name. For example, sharp, branch, Teng and so on are relatively new words. For example, sharp welding, Kodak and Tengfei are all simple and atmospheric. And can quickly open the market, win customers and stabilize consumers' psychology.
2. It has certain culture and attributes. The name of the company also represents the image of a company. Therefore, a simple and meaningful company name is one of the ways to impress people and make customers have corresponding memory points. This is not only meaningful, but also in line with consumer psychology.
3. The company name has a beautiful meaning. Registered companies want the company to grow bigger and bigger, and they will pin their beautiful meaning on the company name. For example, Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its Sanjiu name, in ancient Chinese in China, has many unforgettable meanings, which implies unremitting pursuit.
Second, the company is named Daquan
such as Hou, Hong Ren, Shouheng, Fumei, Shengyou, Juying, Xingui, Xiangheng, Kaixiang, Benhao, Jingchang, Ganfu, Shengkang, Runmei, Yichang, Qingquan, Wanshou, Yayong, Luxie, Huanggui and Yayong. Taiman, Baogao, Jingji, Shenghong, Jujie, Runya, Jiyong, Evergrande, Rongli, Yaoshun, Huangrun, Benru, Xingchun
Jiajiuhui, Haoduoxie, Lesidi, Qingxinlong, Dingdaya, Pachauer, Aifuli, Yayiji, Maohoutai, Gudali, Yeiji. Fei Feimao, Gao Taiyi, Kelshi, Feng Meifu, Wan Fadong, Huang Kaiwei, Fa Mangao, Ding Yongjie, Jia Feiqing, Ju Jialong, Qian Sencai, Xin Jiehua, Fensidi, Ai Linggao, Xie Weiyu, Mi Gaoshi, Bingos, Fu Sibang, Gan Jieya, Rong Renzheng, Xin Mingxuan and He Taigao.