What should we pay attention to when designing posters
In the process of designing posters, we often encounter various problems that need attention. But it doesn’t matter. Below I have listed a few particularly important things to note. If you follow them, you will definitely be able to make a beautiful poster~
1. Excellent creativity
A Great creativity will make your poster more likely to be successful. No matter how simple the poster is, even if it only uses simple perspective relationships and elements, it can easily hit the viewer's heart.
Although the two posters below are very simple, they use excellent creativity in a limited space, perfectly interpreting the positioning and charm of their own brands. byManuelBorde
2. Using collage
Design requires a certain degree of sensitivity, and you need to be keenly aware of the relationship between each element when collecting materials. Following this relationship, we can naturally discover pictures we have never thought of in life! Then use the clever collage technique to put the materials together one by one, which will definitely hit your senses most directly.
For example, in the first picture, the child's face is perfectly combined with the lion's face, and the glass bottle on the head symbolizes the newly crowned crown. The cover of "The Wizard of Oz"
In the second picture, the scholar's eyes overlap with the arch. It looks like a large frame, and it also seems to be a metaphor for seeing a new world through the arch, which makes people think.
3. Arrange the same elements into a specific pattern
Use the same element in different arrangements and ask them to name a specific pattern. One of the important functions is to guide Vision, it allows our eyes to move towards important information step by step.
The whole process of appreciating and obtaining information is like a suspenseful decryption that hits people's hearts.
Be careful with the following trypophobia! ! "DevilintheDetails" cover
4. Add story elements
When designing movie, TV series or musical posters, it is recommended to add one or two distinctive story elements. This technique is widely used in the production of posters for suspense and thriller movies.
This not only arouses people's curiosity, but also gives the viewer a "fatal blow" with the help of the story content. "LOROOFWAR" movie poster
5. Color should convey new ideas
Color is useful in quickly expressing the theme in design. For example, when you see it, you will immediately think of sunshine, bananas, beaches, etc. wait.
In a memory test about LOGOs, although most of the LOGOs redrawn by the respondents were not necessarily correct, they all accurately remembered the color of each LOGO.
Therefore, the correct use of colors directly determines whether this poster can impact people!
If the designer cannot use colors correctly and create new ideas with color combinations, then the poster will be mediocre or even a failure. Suning E-commerce Shopping Festival Poster
I hope these five points of attention can be helpful to everyone~ What are the key points of poster design? The four taboos of poster design: When designing a poster, you will think of some materials to decorate the poster, hoping to attract attention. These elements are patterns or storylines or literary cookies, etc. However, these decorations can enrich the picture but also distract the audience. The following are recommended poster design considerations for you. 1. Don’t let decoration become redundant. When designing a poster, you will think of some materials to decorate the poster, hoping to attract people’s attention. These elements are patterns or storylines or literary cookies, etc. However, these decorations can enrich the picture but also distract the audience. A very good example is when you have only one word on a piece of white paper, people will recognize the word very clearly, but may not know what you mean, and when you add some other related words next to it , people can understand the meaning better. But as the number of words increases, it becomes difficult for people to understand the central meaning of the entire paper at once. What is said above is a kind of propriety, which needs to be grasped well. 2. Don’t write a running account. When we learn to write essays, we often write some running account articles. The content of the article is straightforward, without center or focus. When doing poster design, we will also make this mistake, putting everything on it, without combination, grouping and focus. I think it covers everything, but in fact it falls short. We should put the most important things in the most obvious or attractive places. 3. Don’t use emotions. Feelings of things are a very special thing. When two people are in the same mind, they can have great communication skills. On the contrary, when even individuals have different minds, emotional appeals are very dangerous. It will throw the center of the poster off target. A deeply emotional text and an affectionate picture, perhaps this is the most touching poster in the world. However, after people are moved, they wonder what else you want to convey in addition to moving and shocking people? The product is missing, and the message that the poster wants to convey has not been conveyed. As a result, the poster design failed. In contrast, it is much safer to be rational and present facts and reason than to appeal emotionally. 4. Don’t overdo it. Poster design often relies on graphic games, word games, beautiful patterns, etc. to attract people.
There is nothing wrong with these things, but I am afraid that you have designed them to be too difficult to understand, although making it difficult to understand can deepen the audience's memory. But if it is too difficult, the audience will not think about it at all and will erase the poster from their memory. Instead, it will have the opposite effect. The above four points actually all forget that the original purpose of posters is to convey information. Things to note when designing public welfare posters
1. Indicativeness
Since the audience is a mobile pedestrian, the location and time of the audience passing the advertisement must be taken into consideration in the design. Pedestrians are not willing to accept cumbersome images. Only by unexpectedly attracting pedestrians' attention with concise images and revealing forms can the audience be attracted to watch the advertisement. Therefore, poster design should pay attention to reminders, with pictures and texts, with images as the mainstay and text as the auxiliary. The use of text should be simple and lively and avoid lengthy.
2. Promote public welfare
Posters are the earliest and most widely used promotional materials. They have a large display area and strong visual impact, and can best highlight the company's slogan and intention. Online customization of waterproof and sunscreen public welfare posters is simple and convenient. You only need to modify the name and related information online to complete the design and production of waterproof and sunscreen public welfare posters.
3. Simplicity
Simplicity is an important principle in the design of promotional posters. The entire picture and even the entire facility should be as simple as possible. The design should be original and always adhere to the minimum number of elements. And the principle of fineness is kept in mind, trying to leave ample room for the audience's imagination. We must know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the image is, the more confusing it will be for the audience; the simpler the image, the higher the attention value of consumers. This is exactly what simplicity does.
4. Planning
Successful posters must have a strict plan like other advertisements. If advertising designers do not have certain goals and advertising strategies, advertising design will lose its direction. Therefore, when designers create advertising ideas, they must first conduct market research, analysis, and forecasting activities, and on this basis, formulate the graphics, language, colors, objects, publicity levels, and marketing strategies of the advertisement. Once advertisements are released to society, they will not only play a leading role in the economy, but also act in the field of consciousness, playing a subtle role in real life. Therefore, designers must be responsible for their own work so that their works can play a positive aesthetic role.
5. Reasonable graphic and copywriting design
The aesthetic principles of graphic design should be followed in poster design. In posters, graphics can attract people's attention the most, so graphic design is particularly important in poster design. Graphics can be divided into two forms: advertising graphics and product graphics. Advertising graphics refer to graphics related to the advertising theme (characters, animals, plants, appliances, environments, etc.), while product graphics refer to product graphics to be promoted and introduced in order to reproduce the appearance and style of the product so that the audience can see it clearly Its appearance and internal functional characteristics. Therefore, we should strive to be concise and eye-catching when designing graphics. Graphics should generally be placed in the visual center, which can effectively catch the viewer's attention, guide them to further read the advertising copy, and stimulate excitement. In addition to graphic design, it must also be equipped with vivid copywriting design, so as to reflect the authenticity, dissemination, persuasion and agitation characteristics of the poster. Advertising copy plays a very prominent role in posters, and good copy can be the finishing touch. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people cannot have more time to read in a flowing state, so the poster copy strives to be concise and powerful, usually with a sentence (theme language) to remind the eye-catching Audience, just attach a few short and powerful sentences. The theme language design should generally not exceed ten characters, preferably seven or eight characters, otherwise the reading effect will be relatively reduced. Generally, copywriting content is divided into several parts such as title, body text, slogan, and accompanying text. We must try our best to be concise and concise, count one as ten, cherish words like gold, think over and over again, be easy to read and remember, be humorous, and have appeal. Only in this way can the poster be full of appeal and vitality.
6. The design of public welfare posters requires a sense of integrity, and designers especially need to have a sense of control.
From the format and font selection of the brochure to the changes in the catalog and layout, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, all need to be considered as a whole and Plan, and then rationally mobilize all design elements to organically integrate them to serve the connotation.
7. Public welfare creative poster design is a "momentary art" and must be unforgettable and memorable in a limited time and space.
Poster art usually represents reality from one aspect of life rather than from all angles. When choosing a design theme, choose the most representative phenomenon or element to produce a good work that is "succinct and comprehensive". Sometimes, although the composition is simple, it can express an attractive artistic conception and achieve the effect of blending scenes.
Look for corporate services on Zhubajie.com and deliver with guaranteed acceptance before payment