Liang Ning, who once worked in the president's office of Lenovo Group, is the earliest young backbone of Lenovo.
Later, he served as the vice president of CNET Group. In 2004, he acquired Hummingbird on behalf of CNETChina.
In 2008, he invested in Lei Jun and started a business as a tourist network. Lei Jun said: "Liang Ning is a talented woman in our village (Guanzhong), with profound thoughts and strong insight."
20 1 1, Traveler.com was acquired by Tencent, and Tencent bought itself by the way. Wu, former CEO of Tencent e-commerce, said: "Liang Ning has good control over products."
20 14, Tencent's strategic adjustment. Liang Ning's business was given to Tongcheng Tourism by Tencent, and Liang Ning left Tencent.
Liang Ning is currently the academic director of product module of Lakeside University of Ali Group and a consultant of Baidu Group. Ceng Ming said: "Liang Ning has a very comprehensive longitudinal experience and a set of formed systems for understanding products."
Liang Ning and Xiaomi's Lei Jun, YY's Li Xueling, Meitu's Cai Wensheng, Ali's Yu Yongfu, Meituan's Wang Xing, Douban's A Bei and many other big names have been friends for more than ten years.
Liang Ning is a magical existence in the Internet world, but many newcomers to the Internet still don't know her.
So I have always felt that a great person like her should be high-profile, can influence more young people, and is absolutely positive.
But often the more awesome people are, the lower their popularity is. I looked through her official WeChat account @ Liang Ning-Idle Flowers photo record and counted it. Since May 30th, 20 14, only 42 articles have been pushed, which is not as good as many so-called KOL pushes in one month. Fortunately, her content and articles are excellent. 20 17 for a whole year, she only posted four articles, and there were two friends who surfed the Internet.
This article is my reading of Liang Ning's official WeChat account, listening to her notes and feelings in the course "Liang Ning 30 talks about product thinking". I hope it inspires you.
0 1 Happiness lies in the people who are important in life.
Liang Ning said in an article that after 20 14 left Tencent, he had a lot of time, so he began to study the eight characters, met many people, watched their eight characters and listened to their stories. Then I found that everyone's fate was clear.
In that article, Liang Ning explained a person's fate by observing his happiness.
God arranges a person's fate or gives a person a mission. In fact, it is to give him a hobby, a true love, and something called "addiction".
People can't deny their true feelings. No matter which track the reality tames him, he will always wear off the pressure a little, create a little gap and let himself enter real happiness. This thing that makes a person happy is the handle of a person's fate.
This is what Liang Ning said, the important person in life is happiness.
In the product class, Liang Ning expounded the same view from another angle.
Practicing PPT three times will make you unhappy, and Jobs also enjoys practicing PPT 100 times for Apple's press conference. You may get upset when you clean, but some people clean three times a day.
The same thing, some people are unhappy, some people are happy and tireless.
So, if you want to find something that you can always do tirelessly, what you do tirelessly is your talent.
Beauty, physical coordination, high IQ, and so on, these are your advantages and talents. More important is your hidden talent: what will make you happy.
You will be happy because of some things, which will continue to give you satisfaction, and you can spend it here all the time.
Everyone can't deny their true happiness. You can't help but spend your time on what you like, and unconsciously put it there for 10 thousand hours. After a long time, you are different.
Liang Ning made it very clear that we often say: Do what you like.
I would also like to add that we should believe in the power of faith. Many people actually know where their happiness lies, but they dare not devote themselves wholeheartedly and pursue it, because he has no power to believe completely and cannot believe it.
02? Pain is a more important gift than happiness.
Liang Ning believes that happiness is a gift, but those who achieve the most have another talent that is more important than happiness-pain.
Some people can't stand the pain of not being surrounded by needs;
Some people can't stand the pain that is not the focus of attention;
Some people can't stand the pain of someone in front of him and above him;
Someone can't stand the pain in the chair I want, not my pain.
Climb up, be strict and self-disciplined, think day and night, and do your best. This day-to-day life is really unhappy. What drives them is pain. Great pain, so that they can not stop.
What do you mean by ordinary people?
Happiness is not so strong and pain is not so great. Therefore, their lives will run relatively smoothly on the established track, and they will not be dragged down and torn by happiness and pain, and they will be endlessly tossed.
What do you mean by skilled people?
Only when he sinks down to do something will he feel pain and enjoy it. Completely ignore the surprise or incomprehension of others.
What is an outstanding person?
That is, if he can't get the one he wants, he will suffer like a million ants eating his heart. Sacrifice anything, he must get what he wants.
When he is no longer in pain, maybe he has surpassed it, maybe he is mediocre. For people with great pain, happiness is short and cheap.
Liang Ning said that she had seen a biopic in Hongkong about a boy who saw Elvis Presley's performance and felt all kinds of envy and sadness: Why, he could do this; Why can't I be like him? ……
This boy is the later John Lennon.
I have written an article about Lei Jun before, and Lei Jun's experience also shows that great pain drives a person to make great achievements.
Lei Jun joined Jinshan at the age of 23 after graduating from college, which was 16. From programmer to CEO, leading Jinshan to go public. In his thirties, he achieved financial freedom and retired.
This can be said to be the achievement that many people dream of, but Lei Jun was extremely painful at that time. Because Lei Jun's expectation for his life is not a small achievement, but a great achievement. If it can't be realized, it will be very painful.
/kloc-When he was 0/8 years old, he watched Fire in Silicon Valley and learned the entrepreneurial stories of these heroes in Silicon Valley. He was so excited that he didn't sleep for several nights, walked around the school playground, and then set a vague goal: he must do earth-shattering things and be a great man in the future.
Jinshan's career is obviously not earth-shattering, let alone supporting his life ambition.
Therefore, Lei Jun who retired from Jinshan was very painful. He can't stand other big men walking in front of him and being stronger than him.
It is this kind of pain that drove Lei Jun to overcome the fear of "starting a business again, and failing again will ruin it" on 20 10, and set out again to set up Xiaomi.
A person's spiritual resources and structure determine the direction of his life.
In an article, Liang Ning compares two powerful women who have been in charge of the country for more than 40 years, Elizabeth of Britain and Empress Dowager Cixi of China.
Elizabeth led Britain to become one of the most powerful countries in Europe, established naval capabilities and established colonies in North America.
Empress Dowager Cixi used her life's skill and wisdom to maintain the country's closure and ideological imprisonment.
The first difference between two people is the difference in spiritual resources.
Elizabeth's childhood teacher was roger ascham, a famous humanist in the English Renaissance. Elizabeth knows six languages, and her spiritual resources include Aristotle, Caesar and Columbus. ...
Cixi's spiritual resources include Zi Tong Zhi Jian, Pulling Trolley, Shiro Visiting Mother and other operas.
Spiritual resources will form a person's spiritual structure. Spiritual structure will dominate a person's likes and dislikes, shame, wishes, dreams and fears all his life, thus affecting all his future decisions.
After reading Liang Ning, my understanding is:
A person's spiritual resources determine a person's spiritual structure, which will affect all his life choices and decisions, and these choices and decisions constitute a person's life.
After Kloc-0 left Tencent on 20/4, Liang Ning also resumed his 8-year experience from starting a business to being acquired by Tencent and then leaving Tencent.
She thinks that starting a business is a stupid decision. It's rash to spend one day making a decision and then throw it away in six years. The opportunity deserves attention:
We start from a newcomer in the workplace and wander in this society, and our ability and energy come first. Then, lose in vision and decision-making power.
We began to decide which company to join and who to marry, and then decided what stock to buy at what price and how many positions to open. Then decide what kind of career to start and how to end.
At first, everyone had similar quality and ability. After making decisions again and again, everyone's path, vision, resources and energy are very different.
In the Norwegian forest, Watanabe asked Yongze why he was such a playboy. Yongze said: "I have this ability, and there are always opportunities around me. Why not try? "
Decisions without vision support are opportunistic.
Therefore, to judge a person, besides obvious ability and energy, we should also pay attention to his vision. Their eyes guide their decision-making direction, and this is his future path.
Do you know your underlying operating system?
Finally, the bottom operating system.
When it comes to products, Liang Ning first talked about emotions. She thinks that emotion is a person's basic operating system:
If you think of people as a mobile phone, emotions are the underlying operating system. Some people are iOS, others are Android, and everyone's version number is different.
The knowledge and skills you learned the day after tomorrow are installed on the underlying operating system, one App and one App.
Some people say, "I have learned a lot, but I still have a hard time."
In fact, what we learn the day after tomorrow is rationality, and rationality is the power to pull people back. But what drives a person is actually his inner feelings, his emotions and his underlying operating system.
We all get emotional sometimes. You are in love, and you are controlled by anger and fear. It seems that the mobile phone system has crashed and all the apps have been abolished.
All your acquired knowledge, skills and rationality can't convince you. It takes time and thought to call knowledge, but emotion is an instant experience.
Happiness, unhappiness, anger and fear are all emotions and belong to your operating system.
For example, a person who stays in a place for 10 thousand hours in a row becomes a genius because of the support of pleasure; A person is conscientious, everything is centered on this matter, and he completely forgets himself. Many times he is afraid; And if a young man has neither pleasure nor fear at work, you can basically judge that he will not achieve anything in this matter.
Sometimes you are not short of an APP, but your operating system can only support you here.
Let's look back at the first three modules of the article and experience the underlying operating system. You will understand that a person's happiness, pain, spiritual resources and spiritual structure are all the underlying operating systems that determine a person's life.
Each of us should have a deeper understanding of what our underlying operating system is:
What can give me lasting happiness, make me happy and take pains?
What makes me miserable? If I can't do anything, I will suffer. If I can't get anything, I will suffer. If I can't do anything, I will suffer.
What are my spiritual resources and my spiritual structure?
Only by deeply understanding your own underlying operating system can you better control your life.
Finally, let's give an example of Lei Jun. ..
Lei Jun understood his happiness and pain very early, and knew what kind of person he wanted to be very early, which supported his every decision and life direction.
1998, Jinshan gave Lei Jun 200,000 yuan. Lei Jun all invested in the stock market, and after a while it became 600,000.
One day, Lei Jun and Liang Ning said, "I sold all my stocks. Earned 400 thousand in a few months, it is too easy to make money by stock trading, which will make people's morale deviate. I still have to concentrate on Jinshan. "
Lei Jun donated all his money to his alma mater, Wu Da, and became the first student in their school to return to school to donate less than 10. That year, his monthly salary was 10 thousand, and almost all the donations to his alma mater were in cash.
In 2004, Joyo entered Amazon. Lei Jun became a multimillionaire. In Lei Jun's own words, with money, he didn't change houses or cars. The first thing he did was to invest his money in his favorite brother.
In 2007, Lei Jun led Jinshan to be listed on the Hong Kong Stock Exchange. 20 10, Lei Jun founded Xiaomi.