First, I am tough and affectionate. Many labels have nothing to do with me.
Actually, sometimes it is. You know yourself, you and the truth. In the eyes of the public, these three things will always be three things, not one thing.
For example, what people have labeled me over the years has nothing to do with me. For example, tough things are occasionally said in an occasional class in New Oriental, but they spread most widely after coming out. For me, the values I have tried to convey to my students and my attitude towards life are actually insignificant. But it will be overemphasized, so that any reporter will ask when he sees this thing in his early years.
Feelings, too, we sent the first generation operating system. I always mentioned this sentence at that press conference. As a result, this sentence was regarded as a thing by many journalists who are partial to literary youth in this media, and then there was a lot of discussion.
Some of the embarrassment we face today is that some people who satirize us will use this to say that this family is not selling mobile phones, but selling feelings. This is a kind of.
On the other hand, when we go out to contact people, they want to cooperate with us. He mistakenly thought I would be good at this, and then sat down. For example, he is a small and medium-sized supplier and wants to do business with us. After sitting down, he would say, we also value feelings and so on. I'm also embarrassed to say such things as trying to close the distance. But no matter what, after these labels are attached to you, whether they are true or not, they will always follow you.
Second, I hope that the success of the enterprise is due to the success of the product.
Throughout the history of human consumer electronics, bosses who know products can count them with one hand. The Browns knew about products, Akio Morita knew about products, and Jobs knew about products. Which of the remaining companies, such as Samsung, is the product manager?
Therefore, commercial success does not necessarily depend on the success of products, but on many other factors. It is only in my stubborn belief that consumers spend money for products, so I always hope that the success of enterprises is due to the success of products rather than anything else. However, this is not the case in the real world. Many enterprises are not familiar with products, but they are equally successful.
From the law and truth of the normal operation of this world, it is definitely not a channel for consumers to spend money on products, or your home advertising is well done. Although this result will happen objectively, the consumer's subjective will will definitely think that he bought a good product, and he will definitely think that I bought the best product at this price. Actually, why do consumers think so? Because he has limited information. So if we scientifically and rationally analyze the relationship between selling and buying in the whole industry, you will find that the most successful enterprises are often not because their products are the best, but because of other things, such as good marketing, good publicity, good advertising, and then good sales channels. In other words, there are many reasons for business success.
But it doesn't matter, because as a corporate CEO, in the final analysis, you need to find someone to find money and set a strategic direction. If you can find someone to help you solve your shortcomings, you can. So many business owners are very extensive, but his business is particularly meticulous. Why? Because he has a particularly awesome chief operating officer, that is to find someone to solve this problem.
With enough quantity, they can judge how much we sell in about how many days, which can be analyzed. For example, in the analysis made by Tmall and JD.COM respectively, the data here are almost the same, with little difference, so it cannot be considered rash according to this judgment.
Third, by finding someone to make up the shortcomings, you must not make up what you are not good at.
Shortboards should be made up by finding someone, and you must not make up what you are not good at. Your life over the past 40 years has proved that you are not good at doing certain things. As a result, you are now trying to make up for those things in order to do business. This must be a dead end. Let me put it another way. First of all, our enterprise is far from success, but it has not died for five years. There is a popular saying that if an enterprise does not die after starting a business for five years, the chance of dying later is very small. 20 12 went to see some friends who started businesses with me and some dead companies. I found that what they have in common is that he tries to make up for what he is not good at. I think this is complete, that is, it is 10 thousand times worse than many input and output mistakes and the worst things I have done in the past.
Let me give you an example. What kind of person was I before I became a business? When the water and electricity are cut off, the water and electricity bills are paid every month, and the phone calls are stopped before they are paid. I've always been like this. Later, I solved it by getting married. After getting married, my wife has been paying the water and electricity bills, and then she has been paying the telephone bills. Of course, I'm not ashamed of it because I made money. I earn more than my wife. So I think she helps me do these things, and she is especially good at these things. It is exactly the same for you to look at an enterprise with this truth. You should ask others to help you with things you are not good at and things you can't do well, instead of forcing yourself to go there because you are not suitable for that.
4. Idealism is not only satisfied with the goal of making money.
The idealism I understand means that you should not be satisfied with the goal of making money. Making money is a natural result of starting a business, or a by-product that you deliberately create in this process. In essence, it is still to be pursued. Amazon is a typical example, saying that Amazon has not made money for so many years, or made a small loss or a small profit. Isn't the mission of this enterprise to make a profit by going global? Then this enterprise is a very bad enterprise, and there is such a view.
Then I think it's wrong. I think enterprises come to this world to create value. The way to create value is the profit of real money or other value. It can't be limited to profit, but should create other values. But this is different from charity. You can't say that you have been losing money to do good deeds, just like Lei Feng, that's no good. But take Amazon as an example, its losses in recent years are even considered by some theories to be precisely controlled losses, because if every financial report guarantees its turnover, or its market share is rising at a high speed, but its profits are not, or it is a slight loss, then investors are actually very relieved. Because if it is particularly profitable, its sustainable development and expansion will be affected. If it makes a little profit, it is also dangerous. Danger refers to the fact that when an enterprise makes a small loss, people will not calculate its PE and its P/E ratio. But if you make a small profit, people will start talking about you relative to your terrible valuation and market value. For example, what is your price-earnings ratio of 2000 times? This is so unhealthy. There must be something wrong with the enterprise, so there will be such a statement.
Therefore, I think the value of doing business is not only reflected in the profits of real money and silver. Let me give you an example. If Amazon can continue to develop at today's speed, and then the whole process is slightly deficient every quarter, do you think this enterprise is valuable? I think it is very valuable, because it has solved countless problems and countless good problems in the process, all of which are beneficial to society.
Then, if the enterprise only pursues profits, let's take the enterprise that we make products as an example. Now the most successful are the five giants, all of which are channel giants, not product giants. Then you struggle, and this goes up and that goes down, and that goes up and that goes down, which is a zero-sum game for the world and has no value. Therefore, I personally feel why our enterprises always talk about idealism and pursue it after making money. That is to say, I understand that a good enterprise should be above money (idealism), but it does not mean giving up money. Money is always the foundation, and money is the highest. There must be a higher pursuit. So if I delegate to find a successor, I hope so, instead of saying that he is a professional manager and his mobility is six times stronger than mine, then I certainly don't want this.
No one will think that we are amateurs today.
Today, some people just think that we are not doing well, which is a fact, at least in business. But I think our layman's opinions are basically gone. As for people in the industry, almost from the moment we saw T 1, we could tell that we were serious about making mobile phones, not OEM, making quick money or getting tickets to leave. In fact, people in the industry can make this judgment when they see T 1. The early public opinion and media of this view lasted for some time. But today, in fact, there are few such things in the media.
It was particularly obvious in our early days, that is, when we were doing the first-generation software conference and the first-generation hardware conference, we often heard the most negative opinion, that is, you had to talk about cross talk and said that you were going to education and training. You know nothing about mobile phones.
Now, I say something occasionally. In fact, people ask me about artificial intelligence, and I know nothing about artificial intelligence. When people ask me, I tell them what I think, and then they say you'd better be your mobile phone. You know nothing about artificial intelligence.
6. Being a consumer electronics is not necessarily a scientist.
Many bosses of technology giants who make consumer electronics products are not from technical background, and it is a big misunderstanding that only those with technical background can be technology companies. I'm just saying that if you do those things in the front line of scientific research, the boss must be a scientist, otherwise you can't do it because you don't make sense. But if technology is turned into consumer goods, the boss is not a scientist, but a scientist who does very little well, right?
There are three different companies in the history of human consumption of electronic products, namely Braun Electric, in the forties and fifties, and the golden age was in the fifties and sixties. Then Sony, Sony was its golden age in the 1970s and 1980s. Then add this Steve Jobs, and these three companies are significantly different from all companies that make electronic products at the same time. From the user's point of view, we showed that the product was well designed and the details were exquisite, and then we made some very excellent things, which were amazing and cheap, which were things that mediocre electronics giants could not do. This is from the perception of consumers.
What do these three companies have in common from the perspective of studying enterprise perception? Technology companies have nothing to do with Wen Qing's entrepreneurial spirit. The probability that the science and technology industry is naturally in the hands of science students is much greater than that of liberal arts students. But why are these three companies (Braun, Sony and Apple) different? Either the founder or the entire entrepreneurial team with the wisdom of both liberal arts students and science students. So today we will go to see these three legendary technology giants and electronics giants. The common feature is that the core team or founder has the wisdom of both liberal arts students and science students, which makes him completely different from other technology companies.
The goal and positioning of hammer is to create differentiated products and participate in the next wave of platform upgrade.
We still have to do something different and innovative from this industry, so this thing is always in demand, and the pursuit of being different is the eternal pursuit of mankind.
So, I think here, sooner or later, you can still get out of a road.
At the same time, not surprisingly, the next generation computing platform will replace tablets and mobile phones, and we still have a cycle of about 8 to 10 years, and the overall innovation is weak. On this platform, unless there is a new platform.
Then, in the eight to ten years when the innovation of this platform is weak, if we can make differentiated things better than today, we certainly think that we are not doing well enough. It's just that if we do better, we hope to get a particularly large share here, which is very confident.
There is an example of why Apple can make a smart phone, because it used to be a computer. When it made a MAC, all the software and hardware were made by itself. Although I lost to Microsoft in that platform war, I was still a player.
Therefore, in the competition of the next generation of smart devices, it is still at the player level, and after losing at that time, people who work as printers will not come back, because you have no reserve, you must have a talent reserve, and the software and hardware can be manipulated by yourself. This is what it means.
So if I want to consider this dream, I can't give up my mobile phone. Even if I really don't like it one day, I can't give up. I have to become the largest computing platform in this era, and I have the opportunity to become a preparatory player for the next generation of the largest platform.
Seven, hammer friends are not my fans, we are just highly consistent in certain beliefs and values.
We have always called hammer powder a hammer friend, not intentionally pretending, but I know this group very well. Since I was engaged in English training, there have been such people all the way. One of the important reasons why we can impress them is that I am essentially the same kind of person as them, in terms of ideas and values, so they watch me do these things, including showing off in an ostentatious manner, including failure, and from me, including success, they actually found it themselves and wanted to do something because it happened by accident.
They are not my fans. They are fans of certain beliefs, certain values and certain attitudes towards life. It's just that I happened to do these things in these directions and fields that they highly agree with and entered the public's field of vision.
When we made a profit, all the people cheered wildly. Some of our cooperative units are particularly strange after going, saying that you are the boss and a smelly businessman in the enterprise. Why do they scream when you make money? Are you sharing it with them? He would ask such a question.
But from our own point of view, we especially understand and know what they really want to do, because as I said, they are fans of certain concepts, values and attitudes towards life, and I just walked into their field of vision and spoke for the role of an executor.
Eight,? I like the genius attitude towards life that completely fails to live up to my talents?
Some so-called Fan Luo are deeply saddened by why I stubbornly continue to make mobile phones. They very much hope that I can return to my previous state, say whatever I want, be satisfied with my life, say whatever I want, and then scold whoever I want. Then, by doing a similar talk show or writing a column, you can live well without lack of money, and at the same time you can be free from so many constraints now.
So these people will want me to stop making mobile phones, which is kind. However, people have different opinions. Yes, I joke sometimes, deliberately speaking softly. I told them that I liked it best, and I liked the attitude that a genius lived up to his talent completely. I'm just talking. I chatted with them without serious communication, but such people left me a lot of information. They very much hope that I will stop making mobile phones and go back to the past.
Nine, the hardest time to dig people
The most difficult thing to convince is Wu Dezhou, the person in charge of our current product line and my partner. First, we talked for more than seven months. Second, every time I go to Shanghai on business, I persuade him. But because I don't live in Shanghai, this place is not together. After a long time, I feel a little less connected. Just like falling in love, we have to meet often, so we end up with a headache.
Then once, he had four or five friends who strongly supported and encouraged him to start a business. Then some of those people have a deep friendship with me and some don't, but they are all very supportive anyway, so they advised him to come to me. Then I told them that he was wavering. Let's pack up and travel to Shanghai together. Let's consider it a trip. Let's choose a weekend. After I go, I want to have dinner with him. At this time, I won't say it. You have a mouth and I have a mouth. You have a mouth, I have a statue. They are all old friends. In this case, you tell him that you have a breakdown and you can talk about it once. Then, they also felt good and agreed. As a result, they agreed, and we made an appointment to go one night on the weekend.
The result is this. These five or six buddies are going together, and two of them are going abroad on Saturday, so we have to get everyone together on Friday. We met on Saturday morning and had lunch at noon. Then they went abroad at the airport in the afternoon. Otherwise, it will be very difficult to gather all these five or six people. As a result, these people are very busy, and many of them are bosses of the company. They are very busy. As a result, when they were leaving that night, one of the companies had an emergency meeting, which led him to promise to go to the airport at nine o'clock and there was a flight. As a result 1 1 The meeting was not over yet, and then he apologized to me and said he couldn't go. Then it's important whether he goes or not, so I'm in a hurry. Then after the anxiety, I said when I could arrive, and he said it might be after 12, so there will be no flights after 12. Then I was particularly anxious and remembered knowing a local investor before. He told me a lot about buying a private jet, and then about renting a private jet. What kind of golden road, that kind of business jet leasing company. Then I thought, 12 o'clock is gone. If it doesn't work, how about renting a private jet? Then I called my assistant. I said you can check it out and see if it is possible to get in touch tonight. As a result, people around me asked and said there was another flight before two o'clock. Then I asked about the price, which was not as scary as I expected. From Beijing to Shanghai, I remember it was 1.6 million. Of course, I can't use the company's money, so I pay for it myself. I just took one. I've never been on a private jet, so I took one. After the bag was finished, I told him that I was not afraid of when you would. I said the plane could wait until two or three o'clock, and then he said it was useless. I ended on 12, so we gathered a persuasion group of five or six people at the airport at one o'clock, plus six of me, and then we chartered a plane to fly to Shanghai overnight.
Then I didn't tell Texas about it. They told him when they got to know him. After Texas was finished, they were very excited. He said this sincerity was a bit excessive. Of course, he also knows the situation. We didn't show it to him on purpose, so it's difficult to be with this man. So he was basically there that day, and of course there were five or six old brothers. You stabbed him one by one and finally agreed. So this thing is quite interesting.
10. I like the technology industry. Small companies can beat big companies with their products.
The technology industry is indeed more exciting than other industries. If I sell sugar water and Coca-Cola, you may have a mature professional manager team for decades and hundreds of years as long as there is no big problem in your operation. The reason is that nothing revolutionary can happen in that industry, so your inherent brand and resource advantages and cost advantages will continue, unless you make a serious vicious mistake, you will continue to lead. What if one day he is defeated by another sugar water? It is also a zero-sum game in essence, but what if I go to the technology industry? First, I am most gratified that there is no century-old shop.
I hate a leader who always leads because of his innate advantages and resources. This is not the world I want to see. So I like the technology industry very much, that is, there is no century-old shop in the first technology industry, and Coca-Cola has gone through 300 years. As long as the earth is still there, it may still be like that, so I like the core thing of the technology industry here. In addition, only in the science and technology industry can small companies beat big companies, and the core still depends on products, not luck or other inexplicable things. He must really do better than others and bring more good things to mankind in order to succeed and have a chance to defeat big enterprises.
So in this sense, I can imagine the greatest achievement, as I said just now. If I can become a great company in a certain field in the process of scientific and technological progress, so that it can bring progress to mankind in a certain field, even if innovation is promoted for several years, if I can form such a view, that is my comparison, and this is the greatest return I can imagine, right?
Eleven, five years of entrepreneurship, the biggest change is tolerance.
The real change in these five years is that I feel much more tolerant than before. This is not because I didn't want to make progress before, but because I have learned a lot. That is to say, I stepped into another field and managed such a large-scale thing, which gave me a chance to see more things. In the process of getting in touch with these things, I have been more tolerant and serious about people, things and the world because I have broadened my horizons. Now I am.
Let me give you an example, such as customer satisfaction. When I was purely idealistic and had no business experience, I saw an enterprise advertisement that our users were satisfied with 97%, and proudly said that I thought he didn't pursue it, but he should pursue 100%. Now it seems that I was so idealistic that I didn't even have common sense.
But in the process of doing business, one is that our customer service work is constantly adjusting. In addition, I have read relevant theoretical books to avoid the phenomenon of disorderly commanding the customer service supervisor. Then I also did some literacy work and read some industry books similar to the customer service bible. Some things mentioned in that process were not thought of before. For example, customer satisfaction, first of all, he has a theory that you should not pursue 100%, even if your cost is controllable, you should not pursue 100%. Why? Because of the normal distribution of your normal population, there are always two or three hooligans in 100 people, which is a common phenomenon in human society.
Therefore, there are two or three such villains among 100 people around us. If an enterprise pursues 100% customer satisfaction, it means that in the case of 100, two or three hooligans will blackmail you. When you are wrong, you will cooperate with him and will inevitably bring you similar people.
Well, if I haven't done business or been exposed to things in related fields, I think from a consumer's point of view, the good business in my mind is 100% satisfactory. Why let those two or three people down? Then you made a series of policies to prevent those two or three people. This policy will inevitably make people who are not hooligans. In this process, because of your policy, they may be unhappy, and sometimes even suffer some grievances. These things have never occurred to me if I don't do this industry. I will find this problem when I do it.
So when I don't do business, I see some entrepreneurs hiding something. I will assume that he has a ghost in his heart and may be doing something immoral. Now, some are still true, and some are not.
Being able to make a mobile phone is incredibly lucky in my life.
I didn't know I could be so happy at work before I made my mobile phone. I know some people are like this, but I still haven't thought of it. So when Jobs was alive, he often said that in their twenties, they found a career that they loved all their lives. This is so lucky. I always think he said this to talk about something sensational or touching. That's how I understand it. But this is what I have seen in the past five years. This thing is vicious and addictive, and may have made such a great contribution to mankind.
Some netizens used to ask me jokingly how to carve a tombstone after I died. I joked at that time that his life was a life that caused irreparable losses to other industries regardless of any industry. I wanted to carve a tombstone like this. Of course, this is a joke.
Then I did business for five years. If I carved a tombstone, I really don't know. It seems a bit hypocritical to think so inspirational now. If you think about it, what I might want to say is that he grew up in a country where there seems to be no chance to do business. He had many dreams in this field when he was a child, but he was able to make such things because of his personal efforts and the opportunity to catch up with the times. It's probably such a simple description, maybe better.