According to media reports, the recent popularity of Juewei Duck Neck is due to the fact that two advertising texts of Juewei Duck Neck involve "Huang", and they try to attract more market attention and consumption by linking with "Xing".
Let's take a look at Weibo netizens? @ Miss Insomnia doesn't want to sleep? The screenshot of the posted mobile phone looks really unbearable! This scale is too big! Think about the delicious duck neck I just ate a few days ago. It's a bit ......
Obviously, the operation team of Juewei Duck Neck is imitating Durex. It's a pity that they only learned part of Huang's skin, but didn't learn the essence, which means imitation.
Durex is a product related to Xing, so it is reasonable to make the copy dirty. Duck neck is edible and has nothing to do with xing, but if we want to develop xing vigorously, the marketing effect will inevitably be unsatisfactory.
At this point, I just want to ask, will you eat delicious duck neck in the future?
In today's era of "the fragrance of wine is afraid of the depth of the alley", many businesses have chosen to promote their products with wonderful and novel advertisements. At the same time, more and more brand advertisements began to rely on vulgarity, vulgarity and bottomless pit to gain attention and highlight their status, and strive to make the most "popular" advertisements. For example, the marketing incident of adding a certain treasure beverage to insult martyrs and the marketing incident of "calling chickens" involving pornography are all "deeply rooted".
As far as human nature is concerned, advertisements involving pornography are undoubtedly an effective means of communication. But how to grasp the scale, not only makes people smile, but also conforms to the national conditions, without touching the legal and moral bottom line, depends on the skill of copywriting planning. In this respect, we should worship Durex most.
In fact, as a brand company that has been operating for many years, it is not necessary for Juewei duck neck to adopt such a "blockbuster" marketing method, but to attach importance to and enhance its own image and establish better stickiness with consumers. This is the right way.
Such marketing will only make people who eat duck neck feel embarrassed, especially those girls who love to eat. Considering the discrimination against women revealed in advertising pictures and slogans, the marketing effect can be imagined.
It is undeniable that this vulgar marketing may gain attention and flow in a short period of time. But the problem is that there are huge commercial risks for enterprises to do so, and the delicious duck neck may put all the good reputation accumulated over the years into it. The damage to brand value is often irreversible.
Even so, in the face of media and netizens' public opinion, the marketing copy of Juewei duck neck is getting heavier and heavier. Do they think that "being scolded" is also traffic, and attention brings sales?
From another point of view, the most important reason why these enterprises dare to conduct vulgar marketing so unscrupulously is that the relevant laws and industry standards are not perfect, which makes some opportunists take advantage of the loopholes and play the edge ball.
Undoubtedly, rejecting vulgar marketing can not only rely on public opinion to preempt, but also require the supervision and intervention of relevant departments to directly prevent the emergence of vulgar marketing.
Therefore, as a senior online marketing expert, Xingniu.com reminds enterprises not to be carried away by traffic, blindly challenge the moral bottom line, regard bad customs as fun and make money as the only value pursuit. You don't respect consumers, and consumers kick you out of the market in minutes!