Marginal culture of Jiangsu Jin Shiyuan Liquor Co., Ltd.

In the eyes of China people, the word "Yuan" is a word with rich connotations, full of beautiful feelings and slightly mysterious colors. The word "yuan" has a strong word-building function in Chinese, and it is often used in social communication language: yuan, marriage, karma, yuan, reason, yuan, yuan, dust, yuan, yuan, yuan, yuan, yuan, and so on.

What is the original meaning of the word "Yuan"? China's earliest dictionary Shuo Wen Jie Zi said, "Fate makes clothes pure". Duan Yucai, a scholar in Qing Dynasty, explained that "Qing" is a loan word of "Yuan", and "Yuan adorns along its edge". That is to say, the original meaning of the word "yuan" refers to the edge of ancient clothes as decoration. Duan Yucai also cited an ancient book "Deep Clothes" as an example. "Deep Clothes" said: "Pure and beautiful. Pure side width, per inch and a half. The mouth is still beautiful, and it is three inches wide every inch. " Because the hem of the clothes is always close to the clothes and sewn along the edge of the clothes, the word "edge" has extended the meanings of "Lian" and "Shun". Tao Yuanming's "Peach Blossom Spring" has the meaning of "drifting with the current and forgetting the distance of the road", which is an extension of "following" and "following".

Buddhism was introduced into China and developed in China, which enriched the meaning of the word "destiny", and folk sayings related to the word "destiny", "karma", "destiny", "dust", "fate", "fate" and "fate" appeared. Buddhism attaches great importance to karma. They call the conditions that form things, arouse awareness and cause karma (all physical and mental activities are called karma, good karma is rewarded, and bad karma is rewarded) as "karma", and the related conditions that play an auxiliary and indirect role as "karma", that is, "strong karma, weak karma". So Buddhism has six causes, ten causes and four causes. Later, some people used "karma" to express fate, generally referring to the connection between people and things. Han Yu replied to Zhang Jishu: "It's my pleasure to meet you by fate, so you got what you wanted." Du Fu's poem Qingming: "Embroidering rain makes him complacent, and beautiful people ride bamboo, but I miss it." The "fate" here is also fate, which refers to the relationship and connection between people and things. In another poem of Du Fu's Hakka: "My road is full of petals-I didn't sweep it for others, but my thatched door is closed-but now it's open for you", and the words "fate" here are "cause" and "reason". The theory of origin is one of the core theories of Buddhism. It is a transliteration of Sanskrit practityasamutpāda, and its connotation means that everything is produced in the network of causality according to specific conditions and changes due to interaction. There are rich sayings about "origin" in Buddhist scriptures, and different sects have different explanations, such as the origin of karma, the origin of Araya, the origin of Tathagata, and the origin of the true dharma circle. In the Qing Dynasty, "Yuan" was also named as a social group. For example, the "East Gate and Nine Neighbors" in Shangdong Town, Liuyang County, Hunan Province is a social group that helps each other build bridges.

Due to the widespread spread of Buddhism among the people in China, a large number of proverbs with the compound word "fate" of Buddhist origin are widely used among the people. Therefore, in the traditional meaning of "fate" and "destiny" which refers to the relationship and influence between people and things, there is an extra layer of "fate", which also has the meaning of nature, durability and stability. In the 57th chapter of A Dream of Red Mansions: "Huizijuan's love talk tries Baoyu, while menstrual love talk comforts infatuation", Aunt Xue said to Lin Daiyu: "Since ancient times, an old man in charge of marriage was destined to only use a HongLing to trip these two people's feet. If you have a marriage, you are afraid to face each other across the sea. ..... If the old people don't need to go to HongLing under the moon, they can't go to another place. " According to Aunt Xue's understanding in A Dream of Red Mansions, "fate" is dominated by the gods ("the old man under the moon"), and it is "destiny takes a hand", which is beyond human power. Buddhism has the saying that "three generations are predestined friends", which is exactly the same as Aunt Xue's interpretation of "a thousand miles of marriage is tied by a thread". "Three" is the so-called "past, present and future" in the Buddhist sutra "Dabaojijing". Things have been destroyed, which is called "past lives"; Things are not destroyed, which is called "this world"; What is not born is called "afterlife". "Eternal life", that is, past lives, that is, "past lives". Buddhism wrongly established the theory of "three" because it wanted to establish the theory of causal samsara, linking things that did not exist originally and therefore had no objective and inevitable connection in subjective imagination, thus adding a layer of detached and mysterious religious veil to the connotation of "fate". In fact, if we unveil this mysterious religious veil, we will find that the "fate" or "fate" that forms the connection and influence between things is nothing more than conditions plus opportunities. Although opportunities are often accidental, contingency contains inevitability, and inevitability is ultimately composed of specific conditions.

Fate can be divided into good karma and bad karma, so Buddhists advocate "forging good karma". According to the requirements of Buddhism, the so-called "good karma" means practicing Buddhism, making friends and benefiting all beings; According to the secular point of view, it is a good thing, not a bad thing. The purpose of doing this is to create conditions for becoming a Buddha in the future. Good practice is the cause, good achievement is the result, good is rewarded with good, and causal reincarnation. So "getting married" is also called "marriage" or "fate". The Buddhist scripture says, "All evil must be done, and all good must follow." . Doing all good deeds can be called "affinity" or "wide affinity". The more you do good deeds, the more conditions you have to become a Buddha, and the more "karma" you have from mortal to Buddha. We can also say that the more people and things are linked together, the more they have "fate" or "fate".

Some "predestination" or "predestination" are born and naturally formed; Others are created by human resources. For example, the "blood relationship" between people is innate, because people can't choose to have their own parents, nor can they choose their own brothers and sisters. This blood relationship, whether direct or collateral, paternal or maternal, is innate. Some relationships are created by acquired manpower, such as the relationship between classmates and peers, which changes with subjective choice and can be chosen the day after tomorrow. We often hear that some people are popular and others are not. There are good and bad "popularity" here, in fact, it refers to the strength of personal social skills. Some people can be kind to others, "being kind to others is equal to being kind to themselves", have strong social skills and are easily accepted by others in society, so people also call it "popularity" because they have many friends; On the other hand, some people are withdrawn, unwilling to help others and don't know how to repay them. Naturally, their social acceptance is low, and even fewer people are willing to make friends with them. This is considered as "bad popularity". This "fate" caused by a person's attitude and social skills is acquired, so it can be created, selected and changed.

In short, the meaning of "fate" is very rich, and its core refers to the relationship and connection between people and things. This kind of relationship and connection is a relatively stable connection between two or more actors, which is based on the combination of feelings and interests and mutual recognition, according to some exclusive characteristics shared by both parties and the special sense of identity caused by this characteristic. It is precisely because emotional ties are its main foundation that "fate" has a special sense of identity, closeness, trust and intimacy, which is richer and more emotional than the connotation of "relationship". When Chinese Valentine's Day and Xin Mao were rabbits, a group of writers in Huai 'an who loved prose creation broke into Gaogou Town, Lianshui County, the hometown of Red Sun, and entered the world's wine industry.

When I arrived in the town, the smell of wine was already fragrant and refreshing. When the car stopped at the gate of the world, the magnificent V-shaped gate building came into view. V is a symbol of holding hands and winning. The thousand-meter plastic fences on both sides of the gate are decorated with different calligraphy styles. The word "Yuan" written by famous calligraphers of past dynasties is lined up and endless, just like flowing wine, flowing over the town. Looking at the gate, a giant "national tripod" stands proudly in the "marginal culture" square, bearing the dew of heaven and dew, flowing out the vein and essence of Chinese culture for 5 thousand years. Eight tiger wings stand on both sides of the "national tripod", and the meaning of "keeping one word and gathering in good faith" is distinct and unique, and it is clear at a glance. Behind the square, a "Ruyi"-shaped "Ruyi" lake twists and turns, slowly and continuously flowing with the true meaning of "fate" and the concept of "harmony". Ruyi Lake, with the connotation of "edge culture", has been carefully built into a group of buildings that show the essence of Chu style and Han rhyme. It is located in the administrative office center, the marginal culture exhibition center, the marketing center, the R&D center, the national marginal club, the expert building, and the production workshop consisting of the brewing center, the packaging center and the linked storage center. The light of China's elements is everywhere, such as a solidified poem, a flowing poem, which finally combines the dynamic and the static.

Standing for a long time, you will know that it is full of humanistic spirit and deep pursuit of the aesthetic ideal of "marginal culture"; Quietly realize the opportunity and deep cultural implication of "Heaven and Earth" merging and inheriting China culture and condensing China elements, and a road to explore the construction of brand culture in this world is emitting unique attractive charm.

In the morning, I strolled in Jin Shiyuan Cultural Square, crossed Ruyi Bridge and walked into the administrative center. What makes me feel refreshed is that the fragrance of corporate culture is everywhere: the social mission is to "make good relations and repay the society"; Cultural mission: "spreading culture and promoting truth, goodness and beauty"; The core values are "attaching importance to love and righteousness, cherishing fate and developing harmoniously"; The team concept is "symbiosis, cooperation, tolerance and gratitude"; Enterprise philosophy "life carries Tao"; Enterprise spirit "conquers oneself and pursues Excellence"; The marketing concept is "wine has culture and people have taste". The corporate culture and brand culture built with "predestination" as the core have become the source of charm and inexhaustible motive force of this world. In the face of these cultural crystallization, one thought and one breath shattered the heaviness and hardship of life, turned obsession, busyness and rush into relaxation, detachment and leisure, and the spiritual space became wider and wider in the blink of an eye.

To my delight, there are thousands of birds flying up and down in the music production center, dancing with the music and playing a harmonious movement shared by people, birds and nature. "Fate" comes from the heart and the environment comes from the heart. Fate condensed the essence of China elements, exuded spiritual realm and homesickness, and an indescribable feeling and emotion came into being.

On the wall of the clubhouse, the elegantly bound words of celebrities and scholars about "fate" are a collection of spiritual crystals flowing from the deep heart, enlightening and enlightening the hearts of every appreciative reader. I came across a remark by Zhang Xiaoxian, a Hong Kong writer: "Life is a fate. What you deliberately pursue may not be available for a lifetime, but the brilliance you didn't expect will come unexpectedly in your indifference. " I am deeply impressed: it's good to have a relationship, beautiful, beautiful and true.

In the wine cellar, I tasted the puree wine, which was sweet, strong, honest and mellow, with good pulse, ventilation and spirit. Wine tasting, fell in love with a cup. I bid farewell to this small town, which exudes China elements-"marginal culture", with a strong smell of wine and romance.