This is what Maslow said, the five levels of human needs.
When the basic physiological needs are met, people will have higher-level needs, such as safety needs, personal safety needs, self-esteem and being respected by others, and aesthetic needs, which have given birth to and promoted the development of the beauty industry.
And historically, more than 3,000 years ago, the ancients had already pursued beauty. There are stories about beauty in all dynasties, such as the bath of the imperial concubine, the yellow applique of Mulan to the mirror and so on.
Today, consumer demand has led to today's beauty industry.
Demand determines the market.
The demand for beauty cosmetics has always existed. The ancients "painted yellow on the mirror" or "made up lightly" some rouge gouache. In modern times, the market base of this demand has expanded countless times. People pay more attention to their image after "eating enough", so the beauty industry has developed rapidly.
Who remembers the scene of Maybelline advertising bombing various TV stations? Since then, China's beauty market in running all the way. Now Maybelline is nothing, even men have their own subdivided beauty market. It is conceivable that in the near future, men's beauty products will also be popular, and men's lifestyles will inevitably be affected by the development of fashion industry.
People love beauty is a strong demand. With this demand, is it strange that the beauty industry can exist?
So, is it a good thing for the beauty industry to grow and develop?
This is of course a good thing.
From a big perspective, the more subdivided industries can develop well, indicating the overall improvement of people's living standards. When the beauty industry shrinks or stagnates, it can only show that people really have no spare money and the social economy is depressed.
When it comes to small, you didn't have a choice before, but you can only look like that. Good things are afraid that your face value is not enough to pursue. It's different now. You have good skin care products and beauty products, and then go online to learn how to clean yourself. You can also gain beauty and self-confidence and pursue a better life.
You can pay taxes, create jobs, and make people beautiful and happy. What more can you ask for? Even cigarettes can exist, why not sell cosmetics?
Speaking of the origin of makeup, many people's first reaction is: makeup should have been born in Shang and Zhou Dynasties and ancient Egypt at the earliest, right? The image of ancient human decoration in your mind may be bared teeth and sucking blood.
But in fact, the origin of makeup is earlier than these times-as early as the naked Paleolithic Age, human beings have begun to make up. Although the ancient conditions were difficult and the cosmetics were very rough, everyone had a love of beauty, and ancient humans "changed the law" in makeup. Look at how primitive people pursued beauty and makeup under simple conditions.
Tattoo: the most primitive makeup artist.
In ancient times when there were no high-grade cosmetics, people first learned to dress themselves up with "painting their bodies", which can be regarded as the earliest origin of makeup.
At first, painting on the body was not a beautiful decoration, but it played the role of "tribal identity card" and "intimidating wild animals" and had very practical uses.
In primitive society, "wars" between tribes for resources are not uncommon. In ancient times, when there were no words, no mature images and no formed language, how could we distinguish between ourselves and the enemy in a "war"? How to gather tribal popularity? This depends on coloring the body to play the role of "tribal ID card".
In addition, primitive human life is very fragile and is often threatened by natural disasters, wild animals and birds. In their view, the exaggerated painting of the body can shock the beast to a certain extent, thus ensuring the safety of life. Therefore, painting the body is of greater significance to primitive humans.
At first, the pattern was simple. Later, primitive humans gradually began to draw inspiration from plants, animals and the surrounding environment, so the patterns of painting became diversified. Primitive humans began to use body painting more and more after realizing the beauty and uniqueness of body painting patterns. This can be called the most primitive "beauty".
First, the development history of skin care products
1, development history of skin care products
2. Mineral oil age
In the 1970s, a famous Japanese cosmetics company was jointly sued by 18 women who suffered from severe melanosis due to using its cosmetics. This incident not only caused a sensation in the international beauty industry, but also promoted a great revolution in skin care products.
3. Anti-oxidation era
The famous theory of this era is free radical theory. Ray park, the famous father of anti-oxidation, and a group of scientists initiated the theory of free radical oxidation, which was gradually applied by many enterprises.
4, the era of natural ingredients
Since 1980s, dermatologists have found that adding various natural raw materials to skin care products has a certain moisturizing effect on the skin. At this time, the large-scale natural extraction and separation industry has matured.
5. Zero burden era
20 10 years ago, zero-burden products became popular in Europe, America and Taiwan Province province.
6. The Gene Age
With the complete decoding of 25,000 human genes, of course, some genes related to skin and aging have also been decoded.
Second, common ingredients in skin care products
1, common ingredients
Third, common chemical components in skin care products
1, deionized water
2. Mineral oil
3. Glycerol
4. Trehalose
5, hyaluronic acid
6. Sugar preparation
7. esters
8. Alcohol substances
Fourth, the F@Q of skin care products
1, what is pure plant skin care?
Chongqing skin care products show that pure plant skin care products must be efficient and residue-free, the operating conditions are mild, and the extraction process does not destroy the active ingredients. Compared with the common extraction method, its equipment and operation costs are extremely high.
2. What is no added skin care?
The so-called "additive-free" means that no ingredients that are sensitive and harmful to the skin are added in the production and sales process, so as to avoid "fragrance pollution", "color pollution" and "oil pollution" and endanger the health of consumers.
3. Is natural plant essential oil also a skin care product?
Natural plant essential oils, such as rose essential oil, lavender essential oil, aloe and other essential oils with natural properties, will not cause any harm to human health while beautifying and caring skin, and are a good choice for women who love beauty and health.
Thank you very much for inviting me! I can answer this question for you here. Let me take you into this question. Now let's discuss it together.
In the trend of democratization of information dissemination channels, beauty is one of the most thorough industries. According to NPD, 92% of beauty consumers in Europe and America get inspiration from the demonstration videos of opinion leaders on YouTube.
"The influence of social media in many product categories is greatly overestimated, but cosmetics are not among them," said Dr. Kurt Jetta, CEO of consumer analysis company TABS. "Nearly half of consumers who want to buy beauty products are paying attention to the trend of social media. This is amazing. " In other words, the right to speak in the beauty industry no longer belongs to big companies, but to "online celebrities" on social media.
Here, we may use the word "opinion leader" more appropriately. Most of them are beauty lovers, even professional beauty experts and beauty editors, who have their own views on beauty.
The answers to this question shared above are all personal opinions and suggestions. I hope the answer to this question I shared can help everyone.
Meanwhile, I hope you like my sharing. If you have a better answer to this question, please share your comments and discuss this topic together.
Finally, here I am. I wish you all a happy life, good health, a prosperous family and everything, a big fortune every year and a prosperous business. Thank you!
With the development of culture and economy, the custom of women's makeup in the prosperous Tang Dynasty became more and more colorful. At that time, wigs appeared, and Yang Guifei used wigs as headdresses. Of course, the most commendable thing is that women in the Tang Dynasty invented cosmetics that can be rubbed on their faces, which can make their skin white and radiant. According to statistics, there are as many as 54 kinds of ingredients. Let's take a look at makeup artist, a superb woman in the Tang Dynasty ~
Its makeup steps are really meticulous, and I am afraid that today's beauty experts are ashamed. It is divided into seven steps: painting lead powder, rouge, thrush, applique cymbals, face painting, oblique red painting and lip grease painting.
Applying lead powder is similar to applying liquid foundation and BB cream today, which is to make the face look clean and flawless and pave the way for other steps. Lead powder is generally made of white lead powder, which is processed into paste-like face grease, and the water inside is sucked dry, and finally it forms powder or solid state, which is convenient to use. However, if lead powder is used for a long time, it will inevitably cause harm to the body. The ancients really worked hard for beauty ~
It's easy to understand that applying rouge to both sides of cheeks when making up is equivalent to applying blush today. As the saying goes, "Peach blossoms on one's face set each other off in red", and this three-dimensional effect is immediately obvious. In fact, rouge can be divided into facial fat and oral fat, and the above is facial fat. Rouge comes from natural herbs. A flower named "red and blue" was picked and hammered in a bowl to form a bright red dye.
In ancient times, eyebrows were blue and black, so women with black eyebrows were more attractive. Li Bai has a poem that says, "Indigo puts on her eyebrows and red brocade boots, but she speaks incorrectly." At that time, the more distinguished people were, the higher their eyebrows would be. In fact, the most representative eyebrow at that time was the "eight-character eyebrow", and the one painted on the forehead was called "Tian Mei". In the prosperous Tang Dynasty, the popular thrush was wide and short, shaped like laurel leaves or moth wings. Among them, the "moth eyebrow" that the ancients often said is related to this. Of course, "thin eyebrows" have also been popular. Anyway, there are 10 kinds of famous eyebrows: Yuanyang eyebrow, Xiaoshan eyebrow, Wufeng eyebrow, Sanfeng eyebrow, beaded eyebrow, crescent eyebrow, split eyebrow, smoked eyebrow and dizzy eyebrow.
Oblique red refers to two arc-shaped traces carefully drawn with rouge or red pigment between the cheeks and temples, which are similar to crescent shapes and imitate the sunrise that is about to dissipate. Therefore, it is also called "Xiao Xia makeup". There was a poem that described "the short sleeves of summer shirts are red, and colorful songs laugh and fight for new hibiscus". This state is really gorgeous! Of course, there was a legend about this as early as the Three Kingdoms period, and there is no way to verify the truth.
Bud is a flower ornament worn by women, which originated in the Southern Dynasties. It was popular in the Tang Dynasty. It is usually made of red, green and yellow, but also made of gold and silver. There are various patterns, such as plum blossoms, fans and birds. There are also many symmetrical abstract patterns that show the elegance of women. In the famous painting "Flower Lady", a woman with decals is depicted.
Noodles are the dimples we are talking about now, and point noodles are a kind of decoration added by dimples on cheeks. It used to be just a sign. Once the imperial concubine in the harem has her period, she is ashamed to say it. Generally speaking, it can be stained with rouge, which is as big as soybeans. Later, her shape changed.
Lip fat is not much to say, "cherry mouth" is the most respected, but with the changes of the times, this lip shape has long disappeared in modern daily life, generally appearing in film and television dramas and stage plays.
"As long as she turns her head and smiles, there will be a hundred kinds of magic." The beauty in the prosperous Tang Dynasty was luxurious and beautiful. With the vagaries of history, it has been dusty in the vast smoky soil. The deceased is like this, and the peerless youth can only be chased slowly.
In the eighties and nineties of last century, every household was using friendship vanishing cream and colorful moisturizers. At that time, people in China had no idea about toner, cream, eye cream and essence, not to mention the demand for lip gloss, mascara and eye shadow. At that time, there was probably only the name "flour oil". From this seemingly random noun, we can see people's attitude towards beauty at that time. At that time, it was hard to imagine that shops selling cosmetics could be seen everywhere on the streets today, and it was even more impossible to see that all kinds of shopping centers were beauty shops.
Everyone has beauty cosmetics. Of course, beauty lovers are indispensable.
Beautiful things and objects are not abstract concepts: theorems or laws. They should first be perceived by human sensory organs, as Zhao Geer said, "Beauty can only be seen in the image, because only the image is the external performance."
Because now makeup is not just your beauty and ugliness.
More often, it is respect for an occasion and others. Put on a beautiful makeup on the right occasion, and the right hairstyle and clothes will give people a confident atmosphere.
For example, dating the opposite sex today, if you dress up at home, put on fresh and elegant makeup and choose a gentle lady's hairstyle, is definitely much better than dating without makeup.
Similarly, in the workplace, many enterprises or sales-related industries now require light makeup and exquisite hairstyle. A suitable makeup will make your job search smoother.
This is the charm of beauty, but not only this banquet, annual meeting, birthday, professional entertainment and life are closely related to beauty.
Beauty cosmetics can add icing on the cake and make the finishing point.
Hello, everyone, I am a little girl. Today, I will discuss with you why there is a beauty industry!
First, everyone loves beauty, and women's pursuit of beauty has been constantly improving! With the development of society, people have higher and higher requirements for beauty and become more and more professional.
The second kind of beauty can bring us confidence. With the continuous progress of society, women now have to wear makeup when they go out, which is not only an affirmation of themselves, but also a respect for others.
Thirdly, regarding the importance of makeup, I believe that few people in society will go out without makeup. Whether going out on a date or meeting a client, it is very important to put on a beautiful makeup. A delicate makeup can not only impress others, but also make you feel happy!
Third, with the development of science and technology, the beauty industry can also bring us better maintenance. Nowadays, young people are not standardized in diet or work and rest, so the beauty industry can bring better maintenance and conditioning to our skin!
Beauty industry is an industry that can bring beauty to everyone. I believe this industry will be needed more in the future!
Well, I'll share it with you today. Thank you for your support!
Why is there a beauty industry?
For example:
Bb cream and air cushion can make your dull complexion white, and the whole complexion will rise several degrees.
Eyebrow pencil and eyebrow cream can help many people who have no eyebrows and those who are dissatisfied with their eyebrows to draw their own eyebrows.
Eyeliner, eye shadow, eyeliner, these can all decorate your eyes very well, and make you become a lightning eye that everyone loves from a small eye.
Shaving your face can turn a flat nose into a tall nose and a round face into a melon face.
Lipstick, the finishing touch of the whole makeup, often determines a person's gas field, domineering menstrual color, gentle bean paste color. ...
In a word, beauty is very important to many people, and it will get stronger and stronger.