People are the main body in the organization and management activities. To mobilize people's subjective initiative and maximize their potential, we should not only use scientific and technological and economic means, but more importantly, we should have cultural means.
organizational culture is the spiritual pillar for the survival and development of organizations and the highest level of organizational management. Therefore, the rise of organizational culture theory indicates that organizational management research is developing to a deeper and higher level.
Five elements of modern organizational culture: First, speed culture. Due to the popularity of the Internet, the competition of modern enterprises is increasingly manifested as the competition of talents and time. The second is to learn culture. At present, human knowledge is increasing at a rate of about twice every three years, and knowledge is updated as frequently as products. Training and learning are the main sources of motivation for enterprises to strengthen "internal strength" and development. The third is the culture of innovation. One of the characteristics of the new economy is the innovative economy. According to the needs of customers and markets, continuous innovation in products, technologies and services is the way for enterprises to survive and develop. The fourth is virtual culture. Intangible assets account for more and more than tangible assets in enterprise resources. Virtual culture is a humanistic environment that adds value to intangible assets through technical supervision bureau, patent office, internet and other media. The operation of virtual culture makes enterprises produce a large number of tangible assets. The fifth is the integration of culture. The shift from industrial society to knowledge society makes enterprises change from vicious competition in the past to a new type of "competition and cooperation" relationship, which requires enterprises to continuously integrate multiculturalism in order to break through the seemingly limited market space and social structure, realize resource reorganization with complementary advantages and achieve "win-win".
"Excellent quality, home away from home" is the business philosophy of Wanda International Hotel, and it is also an important concept of innovative culture of Wanda International Hotel, and it is the way for Wanda International Hotel to continuously innovate its operation and service according to the needs of customers and markets. Wanda International Hotel has a constant number of domestic and foreign guests in both off-season and peak season, and the reason is related to innovative culture.
innovate culture for customers. Cultural innovation in hotel industry should be far-sighted, active in thinking, good at finding universal connections from various things, linking indirect connections with direct connections, and finding relevant connections from seemingly unrelated connections. Wanda International Hotel took the lead in opening up the hotel's characteristic floors. The "Huai Zhi Xuan" and "Sakura Garden" are two floors dedicated to serving Japanese guests. The facilities here have Japanese characteristics, and the waiters all speak fluent Japanese. From the living environment to daily necessities, Japanese guests feel the warmth of home and the kindness of their loved ones. The "Jeju Island" floor specially designed for Koreans in the hotel also attracts Korean guests to stay frequently, and the authentic Korean service makes Korean guests linger and wonder. During the first Journalists' Day in China, a "news special zone" floor was set up with a "news online room". Journalists staying here can write articles, send faxes and send emails conveniently, and every room has a collection of news masterpieces and other publications for reference.
innovate the culture according to the competitive trend. More importantly, innovative culture is fully reflected in service. In Wanda International Hotel, every time a guest checks into the hotel, the waiter records the birthday of the guest at the time of registration. When a guest from Taiwan Province left the hotel, he said several unexpected things: I didn't expect the hotel to hold a birthday party for him on the night he stayed; At the dinner party, you can also eat red eggs and pork hand rice noodles from your hometown; In the lobby, the pianist actually played a song "Happy Birthday" specially for him. Wanda International Hotel took the lead in preparing drinks on the car that greeted the guests in the hotel, so that the guests could feel the warmth of Wanda when they got off the plane.
innovate culture for hotel environment. In order to make the hotel truly achieve excellent quality and be consistent for 365 days a year, Wanda International Hotel, starting from its own reality, makes every item and decoration in the hotel unique and adapts to the different appreciation requirements of domestic and foreign guests. In the "Green Cafe", there is a football signed by Wanda soldiers in the past, and a large group photo of Wanda players is hung, and players often taste delicious coffee here. The hotel makes full use of the geographical environment to build a beer garden in the courtyard, often holds performances by famous foreign artists, holds children's Latin dance performances from time to time, and shows old movies at home and abroad, so that guests can fully enjoy the art here. Every Sunday, the "Wanda International General Manager Long-distance Running Club" is held, and Chinese and foreign guests are invited to participate in long-distance running, beach volleyball, barbecue and other activities. When China's space hero Yang Liwei became the idol of the people of China, a life-size astronaut stood in front of the lobby and in the dining room of Wanda International Hotel, attracting many people to stop and watch and take photos every day.
innovate the culture according to the quality of employees. Wanda International Hotel has advanced management systems at home and abroad, and even more, it has eight requirements for staff management: "thinking about things, doing their duty, exercising their rights, and showing affection". The hotel regularly carries out ideological education and business training for employees, which mobilizes the enthusiasm and initiative of employees and enhances their work motivation. A plaque awarded to Wanda by the Dalian Municipal Party Committee and the municipal government and a banner sent by the guests are hung at the place where employees must pass every day, which is intended to encourage employees to cherish their honor and work harder. The hotel has also established an employee fund to help employees solve special difficulties and make them feel the warmth of home.
innovate culture according to urban advantages. Wanda International Hotel makes full use of the popularity of Dalian, grasps the advantages of "favorable weather, favorable geographical location and harmonious people", and constantly makes Wanda International Hotel lead the way in brand. First, seize the "weather" and write more articles, and regard a series of major activities in Dalian every year as the "weather" for the development of the hotel industry. During the "four major activities" such as the International Fashion Festival, the Sophora Appreciation Fair, the Commodity Fair and the Marathon, Wanda International Hotel was fully occupied, but it still paid attention to exploring all the hotel resources and strived to maximize its economic and social benefits. The second is to make good use of "geographical location" and dig more resources. Dalian has become an international tourist city, which occupies a "geographical" advantage for the development of the hotel industry. Wanda International Hotel proposes to be the best stop for tourists in a tourist city, and staying in Wanda International Hotel will enable tourists to achieve the best results by the most direct route and the most convenient way. For example, in terms of tour guide and shopping guide, there should be innovations in reception and service. The third is to use "human harmony" to increase the number of tourists. Wanda International Hotel has established good relations with domestic and foreign merchants for many years. "Living in Wanda in Dalian" is no longer a slogan. Wanda International Hotel has carried out a series of cultural marketing activities in the aspect of "excellent quality, home away from home", so that more guests can regard Wanda as a writer.
The innovative culture of Wanda International Hotel fully embodies the characteristics of culture in organizational management theory, that is, culture is a unity composed of many factors; Culture is created and developed by human beings in practice; Culture is the carrier of value; Culture is a unique communication tool for human beings. At the same time, the five elements of modern organizational culture, such as speed culture, learning culture, innovation culture, virtual culture and integration culture, are integrated in innovation. It also embodies the characteristics of organizational spirit, which makes it have unique organizational personality, strong motivation and distinctive times. Seeking harmony among "people", "culture" and economic laws has formed a fundamental relationship between people and economic laws. Thus, employees' sense of ownership, enterprising spirit, eternal youth spirit and pursuit of Excellence are shaped. Furthermore, it improves the command and decision-making ability, innovation, association and willpower of hotel managers, and ensures the hotel to keep pace with the times and stay in the forefront in the market competition.