Rule 1: empathize with others.
It is best for the newly established company to have continuity with the old company, so that consumers can feel the same. For example, Procter & Gamble has a variety of shampoos and washing products produced by the same company. "Shengbao Enterprise" and "Xinbao Technology" are also examples of empathy. If there is a brand or company name of "the taste of the sea" after "the taste of love" and a brand or company name of "Master Ma" after "Master Kang", the corporate image will be more lasting in the public mind, so it is easy to be associated!
Rule 2: Upgrade
If you can't upgrade the old goods after the emergence of new firms, it will easily drag down the corporate image! Even if you use a one-to-one name. "XXX purified water" that appeared after "XXX Coke" is an example. Conservative companies usually use parent brand to drive sub-brands to ensure the upgrading effect.
Rule 3: Different works cannot achieve the same result.
After many arguments such as "hero belt" and "good back", there is still no argument. The public said it was fair, and the old woman said it was correct.
Rule 4: the influence of fame
Advertisers talk about "influence" all the time, but unfortunately, there are too few names accompanying it. The company that really has an impact on customers is still yesterday. Rule 5: The world can do it. A car named "NOVA" landed in Spain, only to find that NOVA is "something that can't walk" in Spanish. The naming staff at that time almost shed tears in Barcelona.
Rule six: unambiguous.
A Japanese cake company so happily took a Latin name "Laputa". As a result, when marketing in Portugal, the word became "fireworks girl". Who dares to sell meat pies for a living? It can be seen that the same naming will still have the effect of changing the world under different national conditions.
Rule 7: One family in the world
When naming a company or enterprise, it is necessary to establish a global awareness, and the pronunciation should conform to the pronunciation habits of foreigners. The commonness of Kodak, Canon and Fuji is "concise, powerful and rhythmic".
Rule 8: Chinese and English are consistent
If you don't care about the expressive force of Chinese characters in English, then make Da Hong a grand duke or Kaiyuan a joke. Then please don't read the rules of the game carefully, lest your eyes "flash". Without artistic conception, it is difficult for commodities to become attached to the public.
Rule 9: reflect the strength of the company
Seriously, it's hard to do this. Sometimes even the boss is "unhappy" with his own cultural characteristics!
Rule 10: Suitable for remote viewing.
Because the outdoor billboard industry is becoming more and more popular around the world, if your company name can't be recognized by distant drivers or passengers, the advertising effect will be greatly reduced.
Rule 1 1: Suitable for writing.
The result of reluctantly designing glyphs is bound to make people shake their heads and sigh.
Rule 12: Don't "contradict yourself"
Trade names and companies are engaged in industries that "cannot contradict each other". If the name of the company is "land, sea and air import company" but it sells sesame cakes, if the name of the company selling tobacco becomes "Shangri-La", it will be contradictory and inappropriate!