First, KPI, performance indicator, is the key indicator in your work, which is to directly assess your target value. For example, how many articles have been written on the official WeChat account, how many articles have been read and shared, how many fans have been added, and the fan interaction rate. Speak with data, analyze time in months, make comparative analysis of charts and objectively quantify. Basically, this is the first major part of job summary, which is usually called performance evaluation.
Second, growth value refers to other work standards besides performance. For example, what did you learn or bring to the company this year, and what did you do to the department and the company in the management process? Less coercion, more specific items.
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Third, the work plan. The focus, objectives and methods of work are very important, that is, the direction to aim at, what method to achieve what results, and clear logic, process and feasibility.