What does a successful start mean? Take Xinjiang Changji Rural Commercial Bank as an example.
Since the "good start" work was launched in 2021, Xinjiang Changji Rural Commercial Bank has used the tenacity of dripping water to pierce the stone, and the spirit of pioneering and innovation, solid hard work, and tenacious struggle to concentrate on fighting the final battle. As of 3 As of March 31, the deposit balance of Changji Rural Commercial Bank was 18.018 billion yuan, an increase of 516 million yuan, or 2.95%, from the end of the previous year, and an increase of 2.677 billion yuan, or 18.03%, from the same period. The balance of various loans was 16.851 billion yuan, an increase of 443 million yuan, or 2.7%, from the end of the previous year, and a year-on-year increase of 2.027 billion yuan, or 13.67%. The main operating indicators all met regulatory requirements. All the work has been fully affirmed by the local party and government and praised by the majority of financial consumers.
Party building takes the lead first. In 2021, Changji Rural Commercial Bank will give full play to the core leadership role of the party organization, strengthen responsibility, pay close attention to the implementation of responsibilities, and effectively promote inclusive finance. Taking party building + financial services as a strategic line, closely following the "12345" strategy of the Autonomous Region Association, and comprehensively accelerating retail transformation. We planned in advance at the beginning of the year, held a "good start" mobilization meeting, arranged and deployed the "good start" work for the first quarter, and organized the "Run Hard to Win the Early Spring" start-of-the-year competition. Through the guidance of party building, we can achieve unified allocation of resources, unified planning of resources, unified command of actions, and unified monitoring of results, so as to achieve party committee guidance and general-branch linkage.
Leading by example lies in being handsome. During the "good start" period, bank leaders took the lead in setting an example, actively visited major institutions and enterprises, and promoted the implementation of various businesses at a high level. At the same time, they go to the grassroots level to deeply understand the problems existing in the work of each branch, take the initiative to help solve difficulties, and lead everyone to make progress together.
Deposit marketing depends on diligence. During the "good start" period, each branch took the initiative to "find customers", opened its legs, opened its mouth, went out, took the initiative, tapped into its potential, and set off a craze for attracting deposits. While marketing in the hall, we also go to streets, enterprises, supermarkets and other places for in-depth publicity, use mobile devices for mobile office, and actively promote bank cards, mobile banking, deposit products, barcode payment and other businesses.