The official posters of Beijing 28 Olympic Games and Paralympics are aimed at spreading the concepts of the Olympic Games and Paralympics to the broad masses of the people, highlighting the spirit of humanistic Olympics. In the design process, we fully listened to the suggestions of the International Olympic Committee and people from all walks of life, and constantly revised and improved them, and finally formed a series of official posters for the Beijing 28 Olympic and Paralympic Games.
1. The design principles and requirements of the official poster series
conform to the spirit of the theme slogan of "One World, One Dream" for the Beijing 28 Olympic and Paralympic Games, and the three cultural concepts of "Green Olympics, High-tech Olympics and People's Olympics" for the Beijing Olympic Games.
Deeply understand and creatively express China cultural elements, embody China's unique cultural heritage and humanistic spirit, and convey China people's love and passion for the Olympics.
has the characteristics of times innovation and high-level design expression, and has the foundation of being accepted and spread all over the world.
Second, the creative theme of the official poster series
The theme of the official poster is "One World, One Dream". * * * is divided into three categories: theme poster, humanistic poster and sports poster:
1. Theme poster name: Civilized Beijing Harmonious Olympics
Theme poster is made up of stadiums and classic Beijing buildings representing the Beijing Olympic Games in a symbolic way, with China ink and wash implication and vivid charm. Sports and culture, Olympics and China are in harmony. In this scheme, three paintings are combined into a group painting.
2. Name of humanistic poster: Smiling Beijing * * * Enjoy the Olympic Games
Smiling Beijing welcomes people from all over the world to enjoy the Beijing Olympic Games. The smiles of children, young people and old people are filled with the enthusiasm and friendliness of China people, and * * * plays the harmonious movement of "One World, One Dream". In this scheme, three paintings are combined into a group painting.
3. Sports Poster Name: "Vibrant Beijing Exceeds Dreams"
Sports posters include: Olympic Games sports competition theme posters and Paralympic Games sports competition theme posters.
Theme Scheme I of Olympic Games and Paralympic Games
Dynamic sports figures and light gray sports icons are overlapped and changed, lined with five-color lines with five rings, which makes the picture full of China linear rhythm and interest. Harmonious and elegant, concise and lively, passionate and dynamic style fully embodies the Olympic sports spirit of "faster, higher and stronger".
The theme poster of the Paralympic Games has the same color and style as the theme poster of the Olympic Games, and is in harmony with the image and landscape of the Beijing Paralympic Games, reflecting the Paralympic concept of "transcendence, integration and * * *". In this scheme, five paintings are combined into a group painting.
The theme scheme II of the Olympic Games and Paralympic Games
The harmonious and auspicious atmosphere of the Olympic Games is reflected in the tense and dynamic image of athletes and the core graphic "Xiangyun" with ink and wash. The ups and downs of Xiangyun and the changes of ink and wash show the Olympic spirit of athletes working hard to realize their dreams.
The theme posters of Paralympic Games and Olympic Games have the same color and style, which shows that "the two Olympics are equally wonderful". In this scheme, five paintings are combined into a group painting. Which sport does the poster of the 13th Winter Olympics show?
The poster of the 13th Winter Olympics shows hockey. The 13th Winter Games is a comprehensive national winter games sponsored by the State Sports General Administration and undertaken by the People's Government of Xinjiang Uygur Autonomous Region with the approval of the State Council. This is the first time that Xinjiang has held a comprehensive national winter games alone. The 13th National Winter Games was jointly organized by Urumqi and Changji Hui Autonomous Prefecture.
The emblem of the 13th Winter Games of the People's Republic of China is Silk Road Winter Rhyme. The design inspiration of the emblem "Silk Road Winter Rhyme" is the combination of China Chinese characters and ice and snow sports. This emblem uses the Chinese character "Winter" in China as a creative prototype, and its vigorous and free and easy calligraphy strokes demonstrate the charming posture and movement curve of ice and snow athletes on the field. At the same time, the number "13" is cleverly hidden in the figure, especially to hold this sports event in Xinjiang. The colors of the emblem are taken from the red, yellow, blue, green and black of Olympic sports, conveying a higher, faster and stronger competitive spirit. At the same time, red symbolizes the hospitality of the people in Xinjiang, yellow symbolizes the golden moment of winning the championship, blue symbolizes the pure sky in Xinjiang, green symbolizes the original pine forest at the foot of the snowy mountain, and black symbolizes more sports potential. What are the contents of the Winter Olympics poster?
The contents of the poster of the Winter Olympics are as follows:
1. The events of the Winter Olympics are mainly divided into: ice events: short track speed skating, speed skating, figure skating, ice hockey and curling; Snow events: freestyle skiing, biathlon, cross-country skiing and platform jumping.
2. The Winter Olympic Games are referred to as Winter Olympics and Winter Olympics for short. Mainly held in the world, it is the largest comprehensive winter sports meeting in the world. It is held every four years and has been held alternately with the Summer Olympic Games since 1994.
3. The word "winter" as the main body will show the vitality and passion of winter sports, but also convey the Olympic spirit of "peace, friendship, fairness and progress".
4. The core spirit of the 222 Winter Olympics is: athlete-centered, sustainable development and thrifty running.
5. The Beijing Winter Olympics is a major symbolic activity at an important historical node in China, which is to show the national image, promote national development and inspire the nation.