How to name a shop With the growing prosperity of the commodity economy, more and more people are starting to open small shops. Similarly, because people have different styles and tastes, the tone and style of naming their stores will also be different. An original, novel and unique name is the basic skill for successfully naming a store.
Humorous and witty. Nowadays, there are many humorous shop names. For example, a tea shop near Peking University was named "Unclear". This shop name is quite bold, arouses people's appetite and curiosity, and reflects its unique personality.
Characteristic expression type. When naming a store, it must reflect the attributes and operating characteristics of the store. A store without distinctive characteristics cannot win the favor of consumers. When naming food and beverage shops, small restaurants should have friendly and casual names, such as "Baodu Feng", "Nongjiale Cuisine", "Xiangxiang Restaurant", "Xiaodongtian Clay Pot Ju". When naming musical instrument shops, you can name them around music! Creative names, such as "Tianlai Piano Store", "Zhige Musical Instruments Store", "Yuezhi Sheng Musical Instruments Store", photography, glasses and other store names, emphasize that the use of light is essential, the glasses store can be named: "Liang", "Daming", "Yishiming", etc.
Many store names are based on the place name of a certain area and local specialties, such as "Shaxian Snacks" and "Huairou Chestnut". , "Miaokou Snacks", "Chengdu Snacks", etc. These names rely on the connection between regional names and specialty products to gain consumers' trust.
Many shop owners are fashionable. It changes with the characteristics of the times. When a certain culture becomes popular, store names that cater to trendy tastes will be thought of immediately. For example, when the "post-80s" generation generally shows a strong nostalgia, the "post-80s generation" was born. "Restaurant", "Post-80s Clothing Store" and other theme stores; when a large number of cultural and artistic works based on the life of educated youth became popular, "Educated Youth Hotel" was born, and the designs of these stores often cater to the needs of specific consumer groups. < /p>
Things to note
A good store name should not only be easy to spread and remember, but also have a certain degree of novelty. On this basis, care should be taken to avoid confusion with other store names. Similarity, only in this way can it be well distinguished from other stores and attract people's attention
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How to build your own store. Naming a lighting store like "Brilliant Lamps" or "Bright Lamps" is as effective as "Brilliant Lamps" because customers will know that you sell lamps as soon as they see the store name. "Bright" can easily make customers associate with "light", but "hero" is not necessarily the case! Therefore, the name of the store must be combined with the items you operate and the consumer groups you face, and cannot be called casually. 2. The name of the store should be rich in cultural connotation. A product name must have rich and profound cultural connotation, and small stores are no exception! Only in this way can it reflect the quality of the store owner and be easy for customers to accept. It is relatively lacking in heritage and seems rather tacky! There are many such as "Erwazi Restaurant" and "Xiao Li Clothing Store". When giving the store name a cultural connotation, it is necessary to consider many aspects and angles, such as historical and cultural origins, The characteristics of the products we operate, such as the "freshness" of a flower shop, the "fragrance" of a restaurant, and the "beauty" of a clothing store, are all places where we explore cultural connotations, such as the "Hanmo Hall" that sells stationery, and the "Hanmo Hall" that operates a tea shop. Names such as "老茶客" can reflect a certain cultural heritage. 3. Store names should be easy to understand. Small shops generally face public consumer groups such as community residents and passers-by, so they should be as easy to understand as possible when naming. Don't be pretentious. For example, some bosses think they are in the metal business, so they add the word "Xin" to their names, while those in the timber business add the word "Mao". The word "feng" is specially written as "feng" in traditional Chinese. In this way, even if you do well in terms of service quality and other aspects, because many customers cannot easily recognize your store name, it affects the spread of word-of-mouth among consumers and fails to effectively publicize to other potential customer groups. In addition, although the store name should be popular, it should not be too vulgar. 4. The name of the store must be loud, catchy, and easy to remember, so that it can be easily spread. To achieve this, we must not only pay attention to the charm and smoothness of the language, but also capture the psychological needs of consumers. And spiritual needs, any name that can resonate with customers' psychology is generally easy for customers to remember and willing to spread, especially some names that are more humorous and have profound connotations. For example, some noodle restaurants are named "Face to Face", and some Chinese restaurants are named "Zao Wangye". On the contrary, names that make people feel uncomfortable when pronouncing words seem pale and weak.
Naming methods for stores (1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. (2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Fen'e Clothing, Xiangfei Beauty, etc. (3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.
(4) Use the now popular online to give the company a good name, and keep up with the trend of the times. Yan Tingli: A native of Jinan City, Shandong Province, Han nationality, his name is Master Qiuqian, he is 40 years old. I have devoted myself to studying Zhouyi Feng Shui for more than 20 years since I was a child. I am good at naming, character splitting, and character testing design. In the past two years, I have worked hard to create the original design technology of Wangtu (Wangtu). I advocate the word "sincerity" throughout my life. Be honest in life and be honest in work. Be sincere and do business with integrity. The meaning of the word "sincerity" is: honesty and trustworthiness, a word is final! Because of this, his life path is getting wider and wider, and his reputation is getting bigger and bigger. He has left the most footprints in various provinces and cities such as Beijing, Shanghai, Fujian, and Guangdong, and has left a deep impression on many famous companies and dignitaries. impression. He is also known as "China's most famous Feng Shui master", "Chinese Yixue master", "Chinese famous Fengshui master", "Chinese authoritative Fengshui master", etc. His relevant works include "The History of the Development of Modern Yijing", "Contemporary Yijing Discussion" ", "Research on Architectural Feng Shui", "Psychology of Predicting Words", etc. The traditional way of naming a store is mostly from the perspective of the operator, that is, according to the operator's needs, he chooses his or her favorite name. This method of naming has now been abandoned by many people. Because although it can meet and suit the needs of operators, it may not necessarily meet and suit the needs of customers, and may even make customers resentful. For example, "Wanli Trading Company", "Youcai Store", etc. often give people the impression of "profiteers". Nowadays, naming from the perspective of customers has become the preferred naming idea for many merchants and enterprises. This kind of naming idea requires that the name should meet the needs of customers, make customers feel good, and get some psychological satisfaction. For example, "Timely Rain Pawn Shop", "Yanbin Hotel", "Convenience Supermarket", "Limin Shoes", "Wumei Supermarket", etc. Although naming from the perspective of the operator has been abandoned by many people, this does not mean that naming from the perspective of the operator cannot be done at all. The key is that when naming from the perspective of the operator, it must be done cleverly, naturally, and also Consider avoiding certain restrictions. From the perspective of an operator, the most common way to name a store or business is to use your own name as the name. There are many people at home and abroad who use their own names as shop names. For example, "Wang Mazi Scissor Shop" and "JOHNDEERE" are two obvious examples. When naming from a product perspective, a common method is to highlight the characteristics of your product. For example, "Mei Lian Mei Supermarket" is used to express its business characteristics, telling consumers that the products here are of high quality and low price and are trustworthy. This is more likely to win the favor of customers in terms of consumer psychology than "supermarket selling supermarkets". "Worry-free Housekeeping", "Moving Mountains", "Xinxiangyin Dating Agency", "Justice Law Firm", etc. are all named after the characteristics of the services they provide to customers. This naming idea is usually suitable for shops selling local products or restaurants with a unique flavor. For example, a barbecue restaurant can be named "Inner Mongolia BBQ House" or "Xinjiang BBQ Restaurant" to show that it provides customers with "authentic" products with original flavors. For another example, "Korean Restaurant", "Japanese Restaurant", etc. are also named according to this idea. When naming from the perspective of the place of origin, it should be noted that the place of origin used should be a well-known and famous place of origin. If it is a small and unknown place, it may not be able to play a very good role. After stores and businesses have positioned their target market in advance, they can name it from the perspective of the target. In the Chinese District of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion", and the business is very prosperous. Most of the guests here are Chinese. Chinese who have been living overseas for many years often feel homesick. After work, they gather with fellow villagers to soothe their homesickness. Xiangyin Pavilion has become the best place for them to go. A good store name must suit the psychological needs of its target customers, as well as the business purpose and sentiment of the store. Only in this way can it establish a good image and increase its appeal to customers. When businesses name themselves, if they can inject specific cultural elements into it, it will have a certain cultural connotation. Not only can you improve your class and taste, but it can also attract the attention of more customers. For example, "Rongbaozhai" is a typical example. This name fully embodies traditional Chinese culture... >>
How to name a company store. Brand is the soul of a company. A good brand can read its vitality from its name. , nowadays, more and more successful people put brand creation first, which is why brands such as Coca-Cola and Mercedes-Benz are valuable.
People have no reputation, so do products, and even more so for enterprises. A good name has the "gene" of success in taking the lead, and the success of "Midea Air Conditioner" is very convincing. The two words that were originally ordinary, just because of the sentence "It turns out that life is beautiful", suddenly played the finishing touch, and also shortened the distance between merchants and consumers. The same is true for "361 degrees". It is well known that the circumference of a circle is 360 degrees, with only one degree more. Big is the largest, small is the smallest. It is simple and clear, but has profound meaning. You can't help but feel moved.
Mr. Zhao is a private mine owner. On that day, I asked the author to name his company. The author named it "Dongzhan Mining" based on the fact that his name and the location of the mine both have the word "东". The five elements of "Dong Zhan" belong to gold mathematically, which is consistent with the five elements of copper mine. The mathematical meaning is: "If you have ambitions, you will achieve fame and wealth." The word "东" means the sun rises in the east, and the future is bright. The word "Zhan" means grand plans and great progress. The meaning of thousands of miles, at Mr. Zhao's request, the author gave him another message poem:
The rising sun rises in the east, spreading its wings to fly high. The wilderness can be crossed by people, and the industry can be cultivated with diligence.
Ms. Liu is in the chemical fiber business and has been losing money in the past few years. Last year, I asked the author to change the name of her company. When I read her horoscope and told her to be a fire prevention officer, Ms. Liu smiled bitterly and said, "It was a disaster in the first year of starting a business. She hasn't recovered yet! The author comforted her a few words, and then named her "Yuan Xincheng" based on the word "yuan" in her name. Ms. Liu was very satisfied. Integrity is the foundation of human beings and business. Adding the word "yuan" in front of it makes the originally serious word "integrity" suddenly become more energetic, revealing a sense of movement in the stillness, and taking the name of the operator into consideration, it can be said that it is the best of both worlds. It is: "God-given good fortune, peace and smoothness," the five elements belong to wood, which is consistent with the industry in which they operate.
Commercial stores are also inseparable from the embellishment of good names. If they want to be popular among the many stores. Consumers choose first, and the name is crucial. In the summer of 2008, Xiaopeng, a young beautician, came here to ask me to name the beauty salon he was about to open. According to the five elements of the beauty industry, the name is fire. The store was named: "Chinese Image". There are no commonly used familiar words such as "beauty" in the name, but it allows people to understand the industry they are doing at a glance. It is elegant yet grand, in line with today's people. Today, "Chinese Image" is the largest beauty salon in the city, and Xiaopeng Beautician has also become a model for many young people to start their own businesses.
Some commercial shops, both in terms of services and store locations. They are all excellent, but the business is not good. This situation has more to do with the name. This is the case for Mr. Qi, who runs a drug store. In 2009, he opened a medical supermarket near the city center and saw several nearby stores. The business of the shop was booming, but his own business was empty. Mr. Qi was very anxious and asked a Feng Shui master for help, but with little success. Mr. Qi found the author through a friend and asked me to go to his shop to take a look. . The author took the compass, measuring ruler and other necessary tools, thinking that the reason must be very complicated, but after looking around, I didn't find anything wrong. Finally, when my eyes fell on the plaque, I immediately understood the reason. When I told him that the problem was with the name, he asked the author in surprise: "Is the name also related to business? The author smiled and said: "Not only does it exist, but it is also huge!" "Mr. Qi looked puzzled! The author continued: "Customers in the drugstore come because of their health. Some people may be heartbroken because of their own illness or the illness of their relatives and friends, but the name of your store "Wangyuan" has the power to attract wealth. The meaning of "producing treasure" may be that you chose this name because you were eager to make money, but you forgot the taboo, because your "expanding wealth" may be based on the suffering of others! "It can be seen that Mr. Qi's face is a little uncomfortable at this time, but the author continued: "Because of this, it widens the distance between consumers and merchants, and also directly affects your business. Not only that, the color of the signboard does not match the direction. Your store faces east and west, and the five elements of the west are gold, but the color of the signboard is pure blue. The five elements of blue are water. Water leaking gold means leaking wealth. In this case, How can one make money? At this time, Mr. Qi suddenly realized it and said, "Mr. Chen, thank you for your advice. Can you rename our store?" "The author named "Pukang" based on the characteristics of the pharmaceutical industry, and suggested that Mr. Qi write an advertising slogan next to the store: "Pudu...>>
Naming principles for store names 1. The name of the store must be consistent with the products sold. The method of naming the store can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for consumers to identify the business scope of the store and create a desire to buy. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people will know that Tong Ren Tang sells traditional Chinese medicine just by looking at the Tong Ren Tang sign or any other sign. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes. 2. The name of the store must be novel, unconventional, and able to quickly capture consumers’ vision. The name of the store must be novel, able to arouse consumers’ interest, and attract them to patronize the store, such as Kouyouxian, Dasanyuan, Goubuli and other stores. names, all arouse consumers' interest and curiosity. 3. The name of the store should be concise. It should not be too complicated if it is easy to read and remember, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread. 4. The name of the store should give people a sense of beauty and artistic accomplishment, and have cultural heritage to make consumers feel at ease and comfortable. Such as Louwailou, Taotaoju and so on.
5. When choosing a store name, consider the influence of the surrounding environment. Store naming skills. Rules that store names must comply with: 1. Highlight individuality. If you want to prevent your store from falling into the "anonymous" cliché, you must work hard on being novel and impressive, including store name signs. Design and production. 2. The store name should be in line with its own business characteristics and reflect its business characteristics, such as "Da Guangming Optical Store" 3. The store name should be simple and clear and should not be too complicated. For example, some stores like to use complicated characters to name children, which makes customers not only unable to recognize them, but also And I don’t even know what I am doing. How do I name a clothing store? What should I pay attention to when naming a clothing store? 4. The mathematical information of the store name in the mathematical information exists objectively and has a certain induction power. The general mathematical information of the name cannot be too fierce. 5. The name complies with NIS rules and has a correct meaning, a clear and beautiful visual image, and a pleasant and resounding sound.
Free store naming encyclopedia. Free store naming encyclopedia. ovbzy store naming encyclopedia.
How to name your store? 1. First think about the name of the shopkeeper. When naming, you should The first principle is that it is easy to remember, and the second is that the name is novel and meaningful. 2. Try to use Chinese characters for names, and avoid using pinyin and number combinations. (We are Chinese, so we have to use Chinese characters. If the online store is for foreigners to see, then use words or *** numbers.) Taking Taobao as an example, some sellers choose store names, usually based on their own preferences. , this approach is actually wrong. When choosing a store name, you need to weigh multiple factors, because a good store name can be searched by more buyers. It is best to include the name of the product you sell in the store name. Do not use it randomly. Personal preference determines the name of the store.
How to choose a good name for your store? The principle of being easy to read and easy to remember is the most fundamental requirement for a retail store name. Only when a retail store name is easy to read and easy to remember can it effectively exert its identification and communication functions. How to make the retail store name easy to read and remember, this requires retail store operators to do the following when naming the retail store: 1. Concise. The name is simple, concise and bright, making it easy to communicate with consumers. Moreover, the shorter the name, the more likely it is to arouse customers' imagination and have richer meanings. Most of the well-known retail store names are very concise, with most of these names ranging from 2 to 3 syllables. 2. Novelty. This means that the name should be fresh, catch up with the trend of the times, and create new concepts. For example, the word KODAK cannot be found in English dictionaries, and it itself has no meaning, but from a linguistic perspective, "K" The sound is like the "P" sound, which can leave a deep impression on people. At the same time, the pattern mark of the "K" character is novel and unique. When consumers see it for the first time, their spirits are often lifted, which further deepens the impression. Consumer memory of Kodak. 3. Loud. This means that the name of a retail store should be easy to pronounce. Words that are difficult to pronounce or have bad phonology are not suitable to be used as names. For example, the KENWOOD speaker was originally named TRIO. The reason for the name change was that the sound of TRIO was not very rhythmic. The pronunciation of "TR" at the beginning was pretty good. When it came to "O", it was pronounced He became top-heavy, weakening his previous momentum a lot. After changing to KENWOOD, the effect is very good. Because KEN has a wonderful homophony with CAN (can) in English, and it is catchy and has a loud pronunciation. WOOD (luxuriant forest) also has a sense of harmony of short sounds and a very strong sense of rhythm. The combination of the two is indeed a very resounding name. 4. High courage. This means that the name of the retail store must be bold, have a high starting point, have impact and a strong sense of color, giving people a sense of shock. 5. Unique. The name should have a unique personality and avoid being similar to other retail store names to avoid confusion. For example, Japan's Sony Corporation (SONY), formerly known as "Tokyo Communications Industry Corporation", originally wanted to take TTK, which is composed of the first pinyin letters of the three characters of the original name, as its name. But the product will be introduced to the United States in the future, and there are many such names in the United States, such as ABC, NBC, RCA, AT&T, etc. Company manager Akio Morita thought that for the development of the company, the product name must be unique, eye-catching, concise, and can be spelled in Roman letters. Furthermore, the name must maintain the same pronunciation no matter which country it is in.
What should you pay attention to when naming a store? A name that is nice, easy to remember, and catchy will be more likely to arouse people's desire to consume and increase the number of repeat customers than an obscure name. Rate. So what are the points to pay attention to when naming a store? The following name network will give you a brief introduction: What are the points to pay attention to when naming a store? Click to enter the master naming 1. Avoid names that others cannot understand. Others cannot understand it, just like choosing a cold name. The words are the same, but although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is. 2. The name should be concise. Do not deliberately modify the name of the online store with some uncommon words. Try to keep the name simple and clear. You must know that only large companies and enterprises can have very profound names. Small companies only need to win their own market share. A mysterious name will make people confused. A concise name is easy to spread. It is concise and clear at a glance. It is easy to attract customers and greatly improves the possibility of people passing on the name by word of mouth. It can also convey a wide range of meanings to consumers, which helps to arouse brand association and arouse the desire to communicate. 3. Avoid using uncommon and ambiguous words. Trademark names are for consumers to call, so the popularity of the words should be taken into consideration.
When it comes to naming, the first thing I want to do is to look up the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite. A good name, like a good article, is about finding magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all pleasant names, and none of them are common words. 4. The name should be related to the industry to which it belongs. 5. Names and domain names, the shorter the better. Internet names and domain names need to be entered into the computer, so they should be short and easy to spell. In fact, no brand name should be complicated or difficult to remember. The words, syllables, and letters of your brand name are precious, so don't use long words when you can find shorter ones. A simple name can achieve a short and concise effect and help improve consumers' awareness of the brand. Motorola simplified its trademark from Motorola to Moto out of this consideration. Similarly, in addition to changing its name to "Xiaxin", Xiamen Xiamen also changed its English trademark Amoisonic to Amoi. 6. Choose an auspicious name to give everyone a good omen. Geely is a traditional habit of the Chinese people, and an auspicious name for an online store will attract a large number of customers. 7. The name must be readable. Only a catchy trademark can leave a deep impression on consumers. Avoid words that are difficult to pronounce, weird, and difficult to pronounce, and try to use words that are familiar to people and easy to read. Some people use logos that are larger than their names for trademarks, and others use fonts to express the characteristics they think the brand should have, emphasizing the characteristics of the trademark and ignoring whether the trademark is easy to pronounce. Some people choose fonts that are difficult to read, and legibility is the most important factor to consider when choosing a trademark. 8. The name should be unique. Brand recognition has a lot to do with whether the name is unique and distinctive. Ideas expressed in fresh ways tend to attract us to listen more carefully. Completely created new words, such as Xerox, Kodak, Exxon, etc., are short, powerful, distinctive, and easy for people to remember. The most common is to use fancy metaphors. This simple method allows you to associate one image with another and increase attention. 9. Choose a sustainable name. A bad name may directly affect your company's future business development. For example, if someone invests in a private radio station, the name is also called XX Radio Station. However, after the company continues to grow and develop, he wants to open a TV station, and the name "XX Radio Company" completely limits what he can continue. develop. Or maybe you started a food store called "Delicious". Later, you became richer and richer and wanted to invest in real estate business, but who likes to live in a house in "Delicious" real estate.