How is New Oriental Educational Institution doing now?

New Oriental Educational Institutions are currently undergoing transformation and adjustment.

1. Introduction to New Oriental Education

New Oriental, the full name of New Oriental Education Technology Group Co., Ltd., is headquartered in Zhongguancun, Haidian District, Beijing, China. It is a comprehensive education group and an education and training group. . The company's business includes quality education, international education, adult education, smart education, book and cultural creation, live broadcast e-commerce and other business sectors.

2. At this stage

New Oriental has stopped off-campus training services for subjects in the compulsory education stage in the mainland, and plans to shift its focus and resources to services unrelated to K-9 subject training services Educational products and services, such as test preparation courses, adult language training courses and teaching materials. In addition, New Oriental has begun offering Chinese courses in the United States.

3. New business areas

New Oriental is also building services including life services and cultural tourism services. New Oriental has created Oriental Selection, an agricultural product e-commerce platform featuring knowledge live streaming, dedicated to linking producers and consumers and continuing to provide high-quality agricultural products.

At the same time, New Oriental has also launched a new brand "New Oriental Cultural Tourism", which is committed to providing high-quality services such as cultural tourism, study tours, international study tours and camp education to middle-aged and elderly people, parents and teenagers.

New Oriental Corporate Culture:

1. Vision

Become an excellent, respectable, and culturally valuable educational institution in China.

2. Mission

Work hard to enhance students’ lifelong competitiveness, shape their citizenship qualities, and give students a global perspective!

3. Core values

Integrity and responsibility, sincere care, eagerness to learn and progress, and ambition.

4. Educational philosophy

Lifelong learning, global perspective, independent personality, and social responsibility.

5. Teaching elements

Skilled teaching, happy classroom, and inspirational education.

6. Teacher Code of Conduct

Prepare lessons adequately, explain accurately, be enthusiastic and happy, inspirational, speak and behave appropriately, respect each other, care about the process, and respect the results.

7. Employee Code of Conduct

Equal treatment, solidarity and mutual assistance, positivity, humility and self-discipline, frank communication, hard work, dedicated service, and efficient execution.

8. Eight-character business policy

To impress people and exceed expectations.