Concerning this point, I have been engaged in social marketing for two years, and I have some thoughts and techniques that you can refer to.
1. Positioning
First of all, we must be clear It is your own exclusive field, whether it is learning, health and wellness, skin care, or something else. Then there is the group of people you serve, whether they are college students, white-collar workers, housewives, or others. Also, what height do you want to go to, whether it is a short-term or long-term operation. If it is done in installments, how many days and how often will each installment last? In fact, these questions are all asked by yourself. They may not seem important. Once you understand the purpose and direction of what you are doing, you will not be confused, and you will also know how to use external forces to your advantage.
2. Personnel allocation
It is impossible for one person to complete the community. It can only rely on the strength of the team. Take the positions in the group as an example, whether they are present or not is very important. Big ones. The position of the group leader is to coordinate all work and also be responsible for finance, because the group leader has greater influence. Cooperating with the group leader is the deputy group leader, who can help the group leader take care of some things. The other is the Discipline Inspection Committee, which is responsible for handling whoever breaks the rules in the group in a timely manner, and even predicts the offenders and handles them in a timely manner, if necessary. A good atmosphere in the group requires an event planner who can organize activities at a specific time. There can also be a secretary-general, whose job is to organize personnel information in the group. Other insiders just cooperate. The most important point is to identify the spiritual leader and respect him well. Usually this leader is the leader of the group, paving the way for later transformation.
3. Preparation for teaching
The purpose of social marketing is marketing. The advantage is that you can sell one-to-many wholesale instead of communicating one by one, so you can achieve twice the result with half the effort. Then lecturers, hosts, and sharers are naturally indispensable. As a lecturer, you need to prepare carefully. It is best to make PPT and write verbatim drafts. The host also needs to write a verbatim draft. The purpose of the host is to bring everyone together, mobilize a good atmosphere, organize the environment for everyone to listen, sell the lecturer, and sell the sharers after the lecturer finishes speaking, and finalize it. It is also indispensable to host, give lectures, and share people's photos.
4. Internal Management
A good community must constantly summarize, improve what has been done poorly, and retain what has been done well. Establishing an internal group can provide daily summaries, weekly summaries, monthly summaries, as well as gatherings for offline discussions, etc. It requires constant exchange of topics to make the group better. At this time, we need to work together, and no one person should be the boss, because everyone's interests are involved.
Fifth, daily management in the group
From the first person entering the group, it means that the group has officially started, then a stranger comes to a strange place, the heart gate It's closed, and what I'm thinking about is whether or not to speak, how to speak, and other topics. Then you can edit some welcomes, introduce group function skills, and welcome internal staff together. Furthermore, the nicknames of people who join the group still need to be modified. Those who have not changed their nicknames can be kicked out after being notified three times.
Also, you can encourage them to share after each lesson, so that more people can get involved. Of course, you can also buy a secretary to assist in management, including hosting, giving lectures, and sharing content. You can extract the content that other people want to hear. You can send the link to the group and let them listen, because during the lecture For those who are not present, the information is completely messed up when it comes out. The text comes first, then the pictures, then the short voice, and finally the long voice. With the management secretary, this problem will be solved. In addition, there is a meeting before the start of each class, hosted by the deputy group leader. The group leader will talk about the functions of the group at the beginning, and other managers will come together to provide value to everyone.
5. Rapid Fission
When a family has too many members, it is necessary to divide the family. One is to distribute benefits, the other is to avoid interference, and the third is to allow everyone to grow. Then our colleagues and leaders will coordinate the work of multiple groups. Nowadays, many marketers are new to marketing or do not have accurate thinking, so when they see someone, they want to add and send them advertising links. If it is inevitable, they will divide the traffic, and those with roughly the same interests will be together, so that Crossing of interests can be avoided.