Every successful person is successful only after going through many things. Even in the face of difficulties, he is fearless. Only by going forward bravely can he complete his fantasy. However, among many successful people, there are more men, and of course, there are also many women who don't want men. In fact, as long as you have lofty ideals and persevere, you will certainly achieve something.
Zhang Lan, born in 1958, leads an ordinary life. When Zhang Lan was a child, he herded cattle and transplanted rice, and worked with his parents in the fields. As a child, she had to coordinate her family life, washing clothes and cooking. Zhang Lan thought it was a very happy thing to cook for her family, but at that time it was good for her family to eat meat, so her childhood experience was very impressive.
1987 Zhang Lan graduated from Beijing Technology and Business University, majoring in business administration. After graduation, Zhang Lan went to work directly and met her husband now. 1989, they got married successfully. After marriage, they had a child and lived a very ordinary life, but they were also very leisurely.
After graduation, Zhang Lan was not bound by the daily necessities at home. She still looks forward to wealth. She always believed that she could achieve something, so Zhang Lan quit her previous job and went to work in Canada.
Of course, her life in Canada is not as smooth as expected. It is true that she works hard, but she earns much more money than in China. Her first job was washing dishes. She works several times a day and only takes a few hours off. Later, Zhang Lan said that the money I earned in Canada was equivalent to a month's salary in China.
Although Canadian wages are much higher than those in China, Zhang Lan is not satisfied with the status quo. Her purpose is to save money to go back to China to do business and study abroad by the way. Later, Zhang Lan found many jobs, took care of other people's daily lives, helped in a barber shop, and once carried pork.
Two years later, Zhang Lan had saved enough $20,000, which allowed her to do some small businesses at that time. She decided to go back to China to start a business. But this year, Zhang Lan was 34 years old. During these two years abroad, Zhang Lan never took a rest, worked day and night, and never had a holiday.
After returning home, Zhang Lan felt very confused. At that time, China was still very backward and in a developing period. Zhang Lan also knows about the Canadian catering industry. She also took a fancy to "food is the most important thing for the people". Everyone has to eat, and she is always more and more picky about food. She also likes Beijing very much.
So, half a year later, Zhang Lan invested hundreds of thousands to open a Sichuan restaurant, named "Alan Restaurant", starting with invoicing, purchasing and buying ingredients. Cooking, these things are all done by Zhang Lan alone, which is very hard. Because the pub has just been established and its popularity is not very high, Zhang Lan thinks it is necessary to leave a good impression on customers, so as to have repeat customers and attract more customers.
Zhang Lan painted on the wall of the dining room himself and bought many trinkets for decoration. She also brought many bamboos from the south to decorate the restaurant, which became the "Bamboo House in the South". At that time, the domestic traffic was not very developed, so Zhang Lan actively promoted its own restaurants, and the dishes it cooked were varied and attractive.
Gradually, "Allen Restaurant" soon became popular. Not only many local people went there, but also many people from other cities came to enjoy it. People are full of praise for "Allen Restaurant".
As of 1997, the daily closing volume of restaurants in Zhang Lan has reached more than 500,000. At this time, Zhang Lan has redefined himself. Her original intention was to create a brand. She thinks that China has a long history, and Zhang Lan wants China to go global.
During his two years abroad, Zhang Lan learned something about Chinese food abroad and heard many foreigners' comments on Chinese food. They all said, "French dinner, China side dishes." Therefore, Zhang Lan very much hopes that China's catering can go global.
Finally, in 2000, Zhang Lan decided to sell the restaurant. At this time, she has accumulated 6 million yuan, but she still wants to build her own brand.
So Zhang Lan began to investigate the catering situation in Beijing, and gradually Zhang Lan found that many high-end office buildings in Beijing only needed Cantonese food, and the price was on the high side, and the customers were mostly rich people. Zhang Lan focuses on office buildings, mainly for business people.
In fact, many people advised her at that time that the high office rent meant more investment and greater risks. At this time, Zhang Lan hopes that consumers can choose freely, instead of attracting consumers through vigorous publicity.
In this way, Zhang Lan created "South Beauty" and named it "South Beauty", because Zhang Lan felt that the small bridges and flowing waters in the south of the Yangtze River had the characteristics of China, and he also hoped that South Beauty could go global and represent the characteristics of China.
The address of South Beauty was chosen in Guo Mao, where there are many business people. At first, South Beauty was not favored. South Beauty has no background or fame.
Therefore, although Zhang Lan put forward an excellent plan, it only gave 600 square meters of space, and even employees' salaries could not be paid before the opening, so we had to stick to it.
However, Zhang Lan never thought about giving up. She specially discussed the decoration, keeping the decoration of South Beauty low-key, clean and tidy, and good service attitude. There are many styles of dishes in it, which are a collection of special dishes from various regions, with China characteristics.
The most important thing is that the price is lower than other catering enterprises. South Beauty is booming, and people's evaluation of it is "good environment and low price". Later, the branch of South Beauty gradually opened.
Zhang Lan is very strict about the ingredients of vegetables. Add a few ingredients and auxiliary materials, add a few salts and control the temperature. She hopes that South Beauty will taste the same all over the world. Zhang Lan founded the Orchid Club and invited Parisian designers to design it. It is luxuriantly decorated and magnificent, and it separates western food from Chinese food, which is very distinctive.
Zhang Lan, the "rich woman of Hubei", came all the way, but Zhang Lan was never defeated. From the beginning of going out to work, to today's "South Beauty" going to the world, Zhang Lan has always been customer-oriented and insisted on her initial intention.