The Burning Soul kazuo inamori

This book was written after Mr. kazuo inamori experienced the reconstruction of JAL after he left office. On the basis of operating 12, he expanded the burning soul and thought deeply about how to regenerate the Japanese economy. As a backward China, its thinking of coping with the external environmental influence and sublimation from quantity to quality is worth learning from domestic entrepreneurs.

20221October 2, 65438, at my parents' home.

Mr. Cao Xiaoyun mentioned two words in the introduction of "Birds of a feather flock together": "Chinese dream" and "positive energy", which are worthy of careful understanding.

The "Chinese Dream" should be "to contribute to the progress and development of human society while pursuing the material and spiritual happiness of all citizens". If the "American Dream" is driven by satisfying personal desires, then the "Chinese Dream" should be driven by "great love and righteousness". If all China people work hard to realize this dream, then China will not only continue to prosper, but also be trusted and respected by people all over the world.

The so-called "positive ability" is the energy to stimulate people's sense of justice and altruism; It is the energy to inspire people to be positive and inspire the "burning soul"; It is to stimulate people's energy, especially the energy of inner potential. That is, let yourself have a pure and beautiful heart; Pour all your enthusiasm; Use your talent. This is the secret of great achievements in life, the king of success in life, the source of happiness in life and the driving force of social progress.

Combining "burning soul" with "beautiful mind", we will devote ourselves to our work and inject our soul into the object of work.

Feelings: "Great love and righteousness" will eventually overcome "egoism", which is the general trend. If the business operators have "great love and righteousness" and can stimulate the "positive energy" of employees, the enterprise will surely achieve excellent results with the cooperation of Qi Xin and Qi Xin. How to stimulate employees' "positive energy"? This is the biggest energy source in kazuo inamori. Relying on the business philosophy, JAL has been "transformed", inspiring everyone to "burn their souls" and face customers with "beautiful hearts". JAL miraculously revived and made unprecedented achievements. Such a powerful energy comes from the hearts of all employees.

Mr. Tian Feng Nakamura, a philosopher who advocates positive thinking, said: "I am ambitious, persevering, single-minded and determined to realize the new plan." Whether we can achieve new plans and new goals depends on whether we have an indomitable heart. In other words, no matter what difficulties you encounter, you will never give in and never back down. In this case, we should constantly use this sentence to motivate ourselves and describe our lofty ideals and goals strongly and continuously in our hearts.

Feelings: I have been picturing and imagining my ideals and goals in my mind. I think they are noble, but I can't get the approval of my relatives, so I have no choice but to practice. Really can't practice? Maybe that's what I should really think about. I will not give up my ideals and goals, but I can't stop trying because of obstacles. I decided to squeeze out all the extra time and get closer to my ideals and goals step by step. I didn't do well in this field in the past. I don't blame others for being afraid of big risks to hinder me, but I didn't let others see the possibility of success.

Overlooking Japan's modern history, what Japan should do next, scenes clearly float before our eyes.

Perception: History allows us to see clearly the changing laws of things, which is why we should read more about history. For a country, it is the same for an individual. Why is it great, why is it notorious for thousands of years, why is it regrettable, why is it commendable, and why is history vivid, which deserves our consideration and reference.

Review the Twelve Laws of Management

First, make clear the purpose and significance of the cause, and set up aboveboard, honest and noble career goals.

Second, set specific goals and share them with employees at any time.

Third, there is a strong desire in your chest, and a strong and lasting desire permeates your subconscious.

Fourth, pay as much as anyone's efforts, step by step, down-to-earth, and unremittingly do a good job in specific work.

5. Maximize sales and minimize expenses. There is no need to force profits. If you live within your means, profits will follow.

Six, pricing is management, pricing is the responsibility of leaders, and the price should be set at the intersection of customer acceptance and company profit.

Seven, management depends on a strong will, and management requires a rock-like strong will.

Eight, the burning fighting spirit, management needs a strong fighting spirit, which is no less than any battle.

Nine, have the courage to face, not cowardly behavior.

Ten, constantly engaged in creative work, tomorrow is better than today, the day after tomorrow is better than tomorrow, constantly pondering, constantly improving, and striving for perfection.

1 1. Be honest and caring. Buying and selling are both sides, and both parties benefit and are happy.

12. Keep an optimistic attitude, hold dreams and hopes, and live with a truly honest heart.

Feelings: First of all, we should have good moral character and vision, and then lead the team to create an atmosphere of unity, perseverance, Excellence and positive optimism, and twist it into a community of interests to pursue dreams and happiness hand in hand.

"Keep your word" may lead to fraud, because there is no promise. The same is true of enterprise management. The president should publicly announce: "My goal is to make it like this!" Because it is said publicly, there is no way out.

Feelings: Our goal in mind is to make employees clear, one is not to leave a backward path, and the other is to let employees quantify their work.

Original text: "If you don't dare to do what is considered impossible, you can't achieve great things."

Feeling: There are both timidity and laziness. People are often afraid to try the impossible, but facts often prove that there are always people who can do these impossible things. We should believe that the next person to accomplish the impossible is ourselves.

The high goal of management must be put forward by employees from the bottom up. This is the so-called "changing the will of operators into the will of employees."

Feelings: Top-down goals often annoy employees, and there will always be people who point out that leaders don't know the difficulties at the grassroots level. Such emotions will accompany the development of tasks and affect work efficiency. When a goal is really put forward from the bottom up, it has shown that this goal can be achieved wholeheartedly. In order to carry out the bottom-up improvement goal, operators have to repeatedly encourage employees in peacetime and stimulate their "burning fighting spirit." Of course, it is also essential to pay attention to and solve the difficulties at the grassroots level in time.

Even if it is a very low goal, if the "cold water faction" is allowed to speak first, they will say "unreasonable, too difficult and impossible to complete"! In the depressed atmosphere, the high goals expected by operators may fail.

Feeling: I will always be the cold water pie in the unit, haha, at this time, I have to have a few people who cater to the boss.

The spirit and sense of responsibility of "guarding employees and enterprises with life" are indispensable. There are few operators who protect enterprises and employees from foreign enemies. On the contrary, many operators only know how to protect themselves. The selection of operators depends not only on their ability, but also on those who really fight for their souls and even are willing to give their lives to protect enterprises and employees. People with this spirit and sense of responsibility should be selected as operators.

Feelings: Giving employees a sense of belonging is also an important quality of a good leader.

Depression is an opportunity for growth. In case of depression, enterprises can create a "festival" through efforts. Just like bamboo, the more bamboo knots there are, the stronger the physique of the enterprise will become.

Feeling: Every difficulty is an opportunity for enterprises to change. Only enterprises that have experienced storms can be resilient, and so can people.

In the face of depression, we can strengthen contact with employees, cut expenses completely, sell all employees and devote ourselves to developing new products. All staff marketing, promote the harmony between production and sales, understand each other's feelings, cooperate with each other and come from the heart. We should have the spirit of being servants, which is the basis of business activities. Operators should understand the depression as an opportunity given by God to make our enterprise stronger, and take this opportunity to improve the operation of the enterprise.

Feeling: It is very difficult to add orders temporarily in production, and it is very painful for customers to find fault in sales. If we don't understand each other, there will be barriers. It's really good to experience each other.

If you take an airplane as an analogy, the "burning soul" is the propulsion device. Even with strong propulsion, the plane can take off and take off smoothly. In order to make the plane fly in the right direction and make passengers feel safe and secure, it depends on the pilot grasping the joystick to control the direction of propulsion. What is its motivation? For society, for the world.

Feeling: It is the correct values and morality that control the direction, otherwise, like Hitler, the leader is super strong, but he shows it in the negative direction, which brings disaster to the development of human society.

Under the strict management of Protestant churches, the lofty spirit of "serving the society and the world" is the ethical norm of early capitalism. However, with the continuous derivation of finance, the desire for self-interest prevailed, and capitalists tried to obtain huge profits in the simplest way. Various financial levers have led to frequent global debt crises, the root cause of which is to "spend money to buy food" and give credit to our descendants. At the New Year Mass on 20 13, the Pope pointed out that egoism and individualism exposed in unregulated financial capitalism are hotbeds of tension and disputes in the world.

Feeling: Tik Tok Zhai Tianying once said that financiers are the worst people in the world. They are so afraid of chaos in the world that no one will borrow money, engage in disputes everywhere, behave badly, and be self-interested, which seriously hinders the development of industry. It is true to publicize the socialist core values and attach importance to education. People's civilization is the civilization of a nation and a country.

Laozi said: "Those who are satisfied are rich, and those who are forced are ambitious." . Those who know how to be satisfied with what they have are truly rich. At the same time, people who can be so strict with themselves and put them into action can also realize their ambitions.

Feeling: Don't aim too high, control your desires, keep your feet on the ground and stick to your ideals.

No matter how clever the operator is, it is impossible for an enterprise to operate smoothly by strategy alone. Large enterprises have tens of thousands or even hundreds of thousands of employees. Only when every employee works hard every day and every post can the enterprise operate normally. The sales and profits of enterprises are the crystallization of their sweat. Relying on power to suppress others, or relying on money to stimulate employees' desires, even if such a business can achieve temporary success, it will eventually lead to employees' resistance and expose flaws. Enterprise management must aim at sustainable prosperity, and I believe that only "morality-oriented" management can achieve this goal.

Operators need to constantly make judgments in the face of various situations. Management is the accumulation of daily judgment. Whether this judgment is correct or not affects the performance of enterprises, and sometimes even determines the fate of enterprises. Therefore, we must have a clear judgment standard like a ruler in our hearts. This ruler is "the right thing for a person".

Feelings: At present, unit leaders often ignore employees' ideas and give orders blindly, and employees' needs can't get feedback. Enterprises, in the end, get hard-working employees, not a few leaders who are painting cakes. In the face of competition, operators often avoid the important and get temporary benefits, such as the price war of domestic car companies, and hit overseas. Enterprises frantically squeeze upstream and downstream profits, and enterprises crowd out each other by the hand of the government, losing the pattern that world-class enterprises respect their competitors. "As a person, what is right" is our responsibility to promote social development.

Running a business by desire alone will be shattered sooner or later, and it is meaningless to step on others' shoulders and make profits by various unfair means. To make a profit, we must carry out the correct way of being a man. The so-called way to be a man is to be considerate of others' altruism, that is, to be a man's righteousness, that is, virtue. Without love for employees, sincerity for customers and contribution to society, the cause cannot continue to prosper.

Feelings: This is probably the case with the ancient Confucian businessmen in China, who jointly run our enterprise with employees, so that customers can feel real sincerity.

1924 A passage from Sun Yat-sen's visit to Kobe, Japan: "Japan introduced modern European civilization through the Meiji Restoration and achieved national prosperity. The western material civilization is a scientific civilization, which later evolved into a military civilization and was used to oppress Asia. This is what China has called hegemonic culture since ancient times. Asia has a superior kingly culture, and the essence of kingly culture is morality and hegemony. "

Feeling: Unfortunately, Japanese finally chose hegemonic culture, and Mr. kazuo inamori is applying Asian classic culture to build a legendary enterprise.

To sum up with Mr. kazuo inamori's words: "The human heart can achieve great things." It is enough to expect that you can become an entrepreneur who contributes to society in the future, regardless of the scale, and can maintain a happy and stable life for yourself and your employees.