Liu Qing Health Bureau plans to establish a health column in cooperation with Radio and Television Bureau. The columns are designed from the aspects of preventive medicine, disease diagnosis and treatment (including TCM diagnosis and treatment), maternal and child health care, food safety, public health, environmental health and so on. The combination of medical health and daily life, studio, location interview, expert interview and special lecture. Disseminate scientific, knowledgeable, educational and service health knowledge, introduce health concepts in life to the audience, and guide citizens to create a healthy and happy living environment for themselves, others and even the whole society through healthy concepts, behaviors and activities.
First, set the column name.
Taking the names of "Health Stream", "Kowloon Health" and "Health Online" as reference, leaders need to choose and draw up according to the program situation.
Second, column positioning.
With the theme of "spreading health concepts and building a harmonious, honest and hygienic environment", with the help of comprehensive communication means and communication advantages of TV media, the program uses TV means such as news, special topics, interviews, lectures and public service advertisements to publicize health education actions, popularize health knowledge, raise people's health awareness, care for and protect people's lives and health, and serve local economic and social development. At the same time, in accordance with the requirements of the times of people-oriented, promoting scientific development and promoting social harmony, we will comprehensively display the achievements of medical and health system construction, build a bridge of communication and understanding between doctors and patients, and strive to build a harmonious and honest health.
Based on the reality of health education, facing the theme of harmonious society, closely following the pulse of medical and health system reform and development, the program integrates news, science, knowledge, education and service, providing strong public opinion support for health education action and medical and health system reform and development in our county, providing scientific health knowledge and comprehensive and timely health services for the masses, and providing impetus for building a harmonious doctor-patient relationship and promoting sustained and healthy economic and social development in Liu Qing.
Three. The purpose of the column.
1, advocate scientific spirit, improve health awareness, transmit health knowledge and provide health services.
2 show the achievements of medical and health system construction, improve the relationship between doctors and patients, and build a "harmonious and clean health".
3. Fully demonstrate the excellent hardware environment, advanced technical level, modern management and excellent service of medical institutions at all levels, and strive to introduce new technologies, new therapies, famous doctors and famous specialists to provide convenient and efficient medical information services for the public.
Fourth, column characteristics.
The program will comprehensively publicize the work trends of public health departments in our county in terms of form and content, popularize personal health knowledge, and explain the prevention, diagnosis and treatment of various diseases at present. Launch a local health column for local people. Therefore, the characteristics of this column should be reflected in:
1, let people know the latest health trends, health policies, etc.
2. People can maintain a healthy body and a good attitude.
3. Popularize basic health knowledge.
We will focus on the preventive measures of various diseases.
The content and form of verb (verb's abbreviation) column.
The column adopts block structure. Under the name of the general column, the content of the program is enriched through different sub-columns, which are broadcast in turn and increased or decreased in time.
1, Healthy Living: Introduce how to have a healthy life in an all-round way through the knowledge of food, clothing, housing and transportation or actual examples in life.
2, seeking medical advice: can introduce the causes and precautions of a disease through the physical illness of a patient or audience. It can be combined by experts or hospitals.
3. Column for young and old: A comprehensive introduction to children's scientific feeding and education, and diet and health care for the elderly.
4, the disease from the mouth: comprehensively talk about the hygiene, habits, methods and knowledge of diet.
5. Wrong habits: a sub-column of common sense introduces the wrong common sense and habits of life that most people don't understand or know.
6. Diet menu: Introduce a simple diet dish. This dish has beauty, lipid-lowering and fitness effects. The selection and practice of specific display dishes.
7. Living resources: introduce the knowledge and saving tips of water, steam, oil and other resources used and contacted in life. Let the whole society have the concept of protecting and saving resources.
8. Answer questions: Help the audience to answer questions or questions in life through experts or materials.
9. Scientific Popularization of Law: According to the actual situation in our county, experts from relevant health departments are invited to explain health-related laws and regulations such as the Food Safety Law, the Law on the Prevention and Control of Infectious Diseases and the Regulations on the Administration of Public Places.
10, prize-winning interaction: this column is divided into two aspects, one is that we can reward the audience with good suggestions or tips on health. Another program has a question of health knowledge at the end of each program. The audience will receive prizes after replying to letters or messages.
Six, the source of the program and promotion methods.
1. The medical and health units directly under the county level provide column topics, and designate relevant responsible persons and contacts to submit them to the Health Bureau. According to the actual situation and needs of each unit, decide to organize the production of relevant health programs, with a total of 12 issues per year.
The specific breakdown is as follows:
① County CDC Phase II.
② County Hospital Phase II.
③ County Hospital of Traditional Chinese Medicine Phase II.
④ County Maternal and Child Health Hospital Phase II.
⑤ County Health Supervision Office Phase II.
⑥ Community Health Service Center Phase II.
2, according to the annual health festivals, grasp the annual "slogan" and "theme" to develop related programs.
For example, World Tuberculosis Day on March 24th and World Health Day on April 7th. May 3 1 World No Tobacco Day. 65438+1National Hypertension Day on October 8th. 65438+February 1 World Day AIDS, etc. Every year, the theme and slogan of Health Day are different, so the starting point of making programs is different. For example, September 20th is "national love teeth day", and the theme of 20 12 is "Healthy Oral Cavity, Happy Family". You can go to hospitals to interview dentists, kindergartens and schools to learn about students' dental caries and brushing, and go to shopping malls to interview people how to choose toothbrushes and toothpaste, so that you can make popular science programs about "protecting teeth".
3. Introduce popular science programs from news topics to understand the popular science knowledge behind news.
Grasp the news topics related to health content, interview medical experts and lead to popular science topics. In a group meal, due to the news of food poisoning, the reporter rushed to the front line to understand the patient's condition at the first time, and asked the doctor to explain the relevant knowledge on the spot and made a real program.
4. Enter the school, the community and the enterprise.
School health education is a very important part of health education, and it is necessary to strengthen adolescent health education for students who are not mature physically and mentally. It is an indispensable aspect of community health education to broadcast health science TV programs in streets and community activity rooms and publicize health knowledge to residents in streets and alleys. Therefore, co-production with streets and communities is also a good way of publicity.
Seven, broadcast mode.
The health column is recorded and broadcast, each issue 10-20 minutes, once a month, premiered on the first Friday of each month, and replayed on the other three Fridays.
Eight, organization.
Organizers: Qingliu County Health Bureau and Qingliu County Radio and Television Bureau.
Co-organizer: all medical and health units in the county.
Chapter II: Planning Scheme of Health Column In order to further improve the publishing level of Weining TV Station and give full play to the role of TV as the mainstream media, Weining TV Station will revise and repackage the TV column "Health Online" in 20xx, and Weining TV Station will gradually improve the production, broadcast and promotion of the column on the premise of continuing to run the Weining news column well.
The "Health Online" column is an important way to publicize radio and television, health and food safety in our county. To a great extent, it has enhanced the closeness and participation of the program and mobilized the enthusiasm of social forces to watch the columns. While promoting the content of health food safety in our county, it also invisibly improves the ratings and the level of self-run programs at the county level. Now we plan to replay the "Health Online" column and set up a new column group. The leaders and staff are as follows.
(a) column leading group:
1, chief producer: xx
2. producer: xx
3. master plan: xx, xx. (Responsible for the scheduling and coordination of column group personnel)
(2) Column members:
1, xx (responsible for column planning, director and other related work)
2.xx (responsible for directing and shooting the column scene) Xiao Guilin (responsible for directing and shooting the column studio) Zhao Feng (responsible for hosting and appearing in the column group).
3, xx (responsible for column group hosting, appearance and other related work).
4.xx (responsible for the hosting and appearance of the column group).
5, xx (responsible for column group production, location hosting and other related work).
6. xx (responsible for exterior shooting and directing of column group).
7.xx (responsible for the production and broadcasting of column groups).
8.xx (responsible for the production and broadcasting of column groups).
Other personnel can be deployed by the bureau (Taiwan) leaders as needed.
(3) column logistics group:
1, xx (responsible for logistics related work of column group).
2, xx (responsible for column group logistics related work).
Chapter III: Health column planning scheme This plan designs columns from preventive medicine, family health care, environmental sanitation, food safety and other aspects. , and combine medical health with daily life, and combine studio, location interview, expert interview and scene performance.
First, the column background.
"Health Online" will be a local health science column and a social welfare column. It will be tailored according to the actual situation of pharmaceutical companies and the positioning of columns. It skillfully combines health trends, medical propaganda and disease knowledge explanation, thus achieving a perfect balance between the authority of health departments and medical experts, the popularity of TV and the marketability of goods.
The purpose of the column is to popularize health knowledge and advocate personal health, which is informative and interesting. In Health Online, there are not only news commentary-style health concept introduction, but also inferential health knowledge dialogue, actual case diagnosis and health care display.
Second, the goal of the column.
Every planner hopes to do his column well, enhance his social influence and expand his audience. This plan also strives to turn this column into a public health knowledge column that everyone wants to see and benefit from, to explore a feasible way for our own column establishment and to accumulate experience for other types of columns in the future.
Third, the characteristics of the column.
This program will comprehensively publicize the work trends of public health departments in our county in terms of form and content, popularize personal health knowledge, and explain the prevention, diagnosis and treatment of various diseases at present. Launch a local health column for local people. Therefore, the characteristics of this column should be reflected in:
1, let people know the latest health trends, health policies, etc.
2. People can maintain a healthy body and a good attitude.
3. Popularize basic health knowledge.
We will focus on the preventive measures of various diseases.
Fourth, the form of the program.
This column will be presented to TV viewers in the form of expert narration and on-site case diagnosis. The host recorded objectively in the style of facts.
Verb (abbreviation for verb) target audience.
Television programs are for viewers, and viewers are the ultimate consumers of the programs. From this point of view, TV programs, like other products, should understand the needs and preferences of consumers in the production process and tailor different products for different consumer groups, so that consumers will accept them.
Sixth, the basic framework of the column.
1. Program Guide: The talk between the host and the experts will introduce the topic of health and wellness in this column, point out the topic in the form of discussion, and conduct pre-prevention, on-site diagnosis and on-site treatment on actual cases one by one.
2, the host string words: the host's style should match every activity and character, giving people a comfortable and cordial feeling.
3. Actual cases: After each topic is selected, the cases involved and preventive measures are analyzed and diagnosed on the spot.
4. Preview of the next program: brief introduction of the next program, invited experts and participants.
Seven. Content arrangement.
The overall planning of a column is to ensure that the program production can be promoted and developed step by step according to the expected goal without getting lost. Its content selection is as follows:
1, timely health trends, and interpret the latest health policies for the masses.
2. Easy-to-understand health knowledge to popularize health knowledge for the masses.
3, experts on-site consultation, close the distance between the masses and experts.
4. Tracking and information feedback, focusing on collecting opinions from the masses and strengthening the applicability of program content.
5. The content of the plan is combined with the current health and disease prevention priorities and the prevention of various diseases in the current period.
Specific program planning is an important guarantee for the success of each program. The project and content arrangement mentioned here mainly refers to the planning arrangement of each program.
Eight. Implementation steps of health online xx phase.
1. Determine the medical experts or relevant heads of health departments to be invited.
2. Arrange reasonable column topics according to medical experts or relevant persons in charge of health departments.
Chapter IV: Health column planning scheme 1. Prospect analysis.
The society has entered the age of health preservation, and the column aims to pay attention to health and spread the concept of health preservation. Spreading health knowledge and alleviating sub-health. Analysis of common misunderstandings.
Target audience: people in sub-health state. People with certain health care awareness. People who want to acquire health knowledge through other channels. Most of them are middle-aged and elderly.
Second, column design.
1, listed as "life" and "body", health preservation, body.
2, broadcast time, first broadcast every Saturday, Sunday replay. The duration is 20-30 minutes.
3. The program can set the content outline.
The whole column is divided into two sections: healthy oxygen bar and herbal restaurant. The content includes the following aspects:
(1) Aerobics teaching for middle-aged and elderly people-healthy exercise, aerobics is very bodybuilding. In this regard, there are many activities to adjust, for example, the elderly learn Tai Chi and so on. And it can be made into a reality show mode or a teaching clip to explain.
(2) Lectures by well-known experts-classroom form. In the choice of experts, each scheme can be flexibly selected for different groups of people. For example, for women, you can hire a beauty teacher. You can also do a topic on losing weight in this link. You can talk about the nutritional collocation of housewives. You can talk about conditioning and relieving sub-health and so on.
(3) On-the-spot teaching demonstration combined with TCM massage health care. Real-time health information will convey the latest health care information to the public in a plain and easy-to-understand way, and spread health information according to the season and current needs, enhance practicality and establish a loyal audience.
(4) Semi-interactive column on mental health, which analyzes the manifestations of various psychological diseases of modern people and the methods of self-control and treatment.
(5) Teach everyone the production and efficacy of various seasonal medicated diets, and at the same time teach everyone to distinguish various ingredients.