Hua Zheng, the representative of Nasdaq China at that time, commented on Liu Qiangdong in this way:
Liu Qiangdong has fighting spirit, but he is not like a cow. If Liu Qiangdong is a cow, it is also a domestic cow. Domestic cows are different from foreign cows. Foreign cows, such as Spanish cows, have had many fights, saying that it is ambitious and full of fighting spirit, no problem, but domestic cows are.
Liu Qiangdong is more like a brother with a flat head in Africa than an ox.
The legends of Brother Pingtou are all very domineering, saying, "Look down on life and death, and do it if you don't accept it", "I'm either fighting or on the road to fighting" and "I never hold grudges, because I get revenge on the spot". . .
it's all about fighting.
Many animals love to fight. Lions love to fight, tigers love to fight, and hyenas love to fight. They are famous for their reliable fighting. On this earth, there is no other one except Brother Pingtou, because lions and tigers fight and choose the weak ones, but Brother Pingtou fights, without picking, and always fights!
Look at the picture below, and you will know how domineering it is. This isn't a lion surrounding Brother Pingtou, but Brother Pingtou is going to teach this group of lions a lesson!
In Brother Pingtou's values, smallness is never an excuse for cowardice. If you are determined to do it, you should fight it to the end even if you are in front of a dinosaur, and even if you are a mountain, you should level it with it.
In Brother Pingtou's bones, there is a kind of madness of being small and broad.
And this kind of madness also exists in Liu Qiangdong's world.
In 24, Liu Qiangdong called all the employees together and told them that the company was going to cut off its offline business, close all its stores and fully transform itself into an online business.
From now on, this decision can't be more correct, but in 24, employees felt that Liu Qiangdong was going crazy. You know, Liu Qiangdong started selling things online in 23, and now it's less than a year. Although it's developing well, compared with offline business, it's just nine Niu Yi hairs;
At that time, after five years' development, JD.COM's offline business has achieved 89 million sales, and it is the largest seller of optical and magnetic products in China. According to the plan, it will open 5 stores in the future, and its performance will increase gradually, with a bright future.
And Liu Qiangdong's decision is equivalent to cutting down this cash cow that has been planted hard for five years, and then pointing to a nearby sapling that has only been planted for a few months, telling employees that although this tree is small now, it will grow into a towering tree in the future. . .
If the employees were not crazy, they probably wouldn't believe his story, because in 24, Gome boss Huang Guangyu, who kept opening branches offline, became the richest man in China, while e-commerce was still the same.
Shut down all the offline stores that have worked hard for five years and have proved that they can make money, and chase something that is just emerging and vague. This kind of crazy move, if it weren't for Pingtou's possession, Liu Qiangdong couldn't do it;
If the staff structure is small and can't understand Liu Qiangdong's madness, it's a bit interesting when investors who are in charge of tens of millions of dollars and hundreds of millions of dollars can't understand Liu Qiangdong's madness.
On August 28th, 27, JD.COM held a press conference in Beijing China World Hotel, announcing that today's capital investment in JD.COM is 1 million US dollars.
Look forward to the stars and the moon. Liu Qiangdong is finally rich!
If we don't get the investment again, JD.COM will soon be unable to open the pot and even get paid.
At first, Liu Qiangdong intended to spend only $2 million, but the other party shook his head and threw $1 million directly with a wave of his hand, which was five times as much as it was for him. Liu Qiangdong had a crazy energy in his bones. Great, he became rich overnight, and he was able to put it out for a long time.
Soon, at the board meeting, Liu Qiangdong proposed to build his own logistics. When the investor heard this, he asked him to make a budget first. As a result, when the budget came out, the investor was dumbfounded:
It would cost 1 billion US dollars!
Not long ago, Liu Qiangdong was worried about his salary of 1 million yuan. In a blink of an eye, he dared to do business of 1 billion yuan. I didn't know it. I thought he had got an investment of 1 million yuan, and he could fight for 1 billion yuan, but in fact, he only got 1 million yuan, just like a 2-pound flat-headed brother had to challenge an elephant of 2, pounds.
There is no doubt that everyone is against it, his investors are against it, and his senior management is against it, but it's useless to oppose it. If you look for it, you must do it. Who calls him Liu Qiangdong?
Facts have also proved that investors' worries are not superfluous. The logistics established in 27 has a huge investment, and it has lost many years since it was built. However, facts have also proved that Jingdong Logistics, which was founded under the madness of Liu Qiangdong at the beginning, not only allowed JD.COM to enter the fast lane of development, but also allowed it to firmly hold the position of self-operated e-commerce.
JD.COM has developed, and many people imitate it to set up their own e-commerce, but no one can deliver it faster than JD.COM because he has his own logistics.
The more you get to know Liu Qiangdong, the more interesting he will be. He dared to close the offline store to engage in e-commerce with a little hope at the beginning, and dared to challenge such a big business with a little financing.
When Liu Qiangdong walks along, people around him are against it, because it's impossible not to oppose it. Every decision he makes is crazy. In his world, there is no concept of smallness and weakness. Look for it, regardless of the high mountains and long roads and difficulties, do it first.
this kind of madness was not learned when he grew up. His parents had seen it as early as when he was 15 years old.
He just graduated from junior high school that year, and his father promised to take him to Shanghai to play when he was admitted to Suqian Middle School. As a result, his father broke the contract.
If you were me, you might want to go on a hunger strike for three days to show your dissatisfaction, but that's Liu Qiangdong, and it's impossible to give up. This 15-year-old brother Suqian, with 5 yuan in his arms, left home and went out to travel, just 5 yuan!
He had never been far away, and he couldn't even find his way. He didn't know where to find an old map, so he set off and asked all the way. He finally got to Nanjing. He had no money, so he had to sleep in bridge opening with beggars. The beggars were so pitiful that they couldn't bear to lend him a sack.
such a person, who dares to travel around the world with 5 yuan, is afraid to do anything, let alone dare to do a billion-dollar business with 1 million yuan, even if he only has 1 million yuan.
sometimes, I really feel that recklessness and boldness are really just a thin line.
It's courage to go out with 5 yuan and come back alive. It's recklessness to be abducted by traffickers. Betting on a small website in an all-round way, if it becomes bigger, it is courage, if it closes down, it is recklessness; Self-built logistics, which is bent on its own way, has survived, which is courage, dragged down and reckless;
Every step can achieve Liu Qiangdong, and every step can also defeat Liu Qiangdong;
No one knows how much he has suffered, but everyone knows that he is lucky.