A good corporate name can leave a deep memory and a good impression, and it is easy to remember, read, catchy, clear, catchy and easy to write. If the name of a company or brand is difficult to identify, words that are too long and difficult to identify are not conducive to writing and memory, and often cause people to have primitive resistance and hinder the public impression.
It has unique and novel characteristics and is not easy to be vulgar and confused with the name of the same product in the same industry. For example, confusion is easy to cause ambiguity, aiming at the main consumption and groups, satisfying psychological needs, aiming at men, women, the elderly, children, culture and consumption motives. People pursue happiness, beauty and curiosity. At this time, the basic characteristics of human beings, a lasting name, are first possessed. The necessary conditions of marketing are: first, a loud and smooth name, easy to remember and understand; The second is advertising; The third is business strategy; The fourth is the excellent technical quality of products.
Excavate the primitive psychology and nature of human beings: meet psychological needs, the subconscious mind that people can easily express, and the most basic knowledge and recognition ability of human beings. If it is complicated, it is obviously targeted, which makes it difficult to master, play, spread and accept.
Example: Wahaha (haha, the most basic expression of all mankind, the most basic pronunciation of laughing, vowel "a")
Kodak (Kodak is associated with sound)
555 (As long as you know money, you will know the number 5. There are differences in human languages, but the numbers are unified, which is also the most basic and easy for human beings to master)
A typical example is China's fire telephone number "1 19", which is easy to remember, easy to understand and unforgettable. If it is changed to "13853249", it may only be remembered by people with good memory, not to mention the effect of "unforgettable".
Grasping human's most primitive psychological desire "greed" is the expression of human's beautiful desire to pursue a better life.
Examples: Goldlion's richest man, Jinshan rich gentleman, etc.
Curiosity deepens the impression, and curiosity is one of the most basic characteristics of human beings. Exodus: remy martin (curious, suspense has deepened the memory of those who have seen it), and the dog ignores it (equally curious, after listening to it, it deepens the impression and is easy to spread). Traditional auspicious categories: Fu Taide, Chang, Xiang, Feng, Long, Fa, Fu, Yin, Gui, Jin, Qing and Feng. They are all traditional naming methods in China. These names have good effects in the industries they adapt to, but it should be noted that they are easy to fall into stereotypes if they are not used well.
Named after animals known to man.
Horses, wolves, leopards, tigers, rabbits and birds all knew how to read pictures when they were young, and then they just repeated their memories. Example: BMW, Seven Wolves, Magpie, Jade Rabbit, Tiger Head. However, we should pay attention to the auspicious examples of the zodiac in some countries: "white elephant" means stupid, useless and boring in English, so no one will like it.
First name, last name.
For example: Panasonic, KFC, Pierre Cardin, Huatuo, etc.
Named after flowers, grass and trees
For example: peony, chrysanthemum, apple, Huangguoshu, Zanthoxylum nitidum, etc.
Regional and local characteristics
Examples: Great Wall, Ancient City, Yellow River, Huashan, Tsingtao Beer, Huzhou Old Kiln, etc. (If the products are oriented to the international market, it should be noted that there are many place names as trademarks in the domestic market, such as Huanghe brand cars and Beijing brand color TVs, but it is best not to use place names as export trademarks, because the trademark laws of many countries refuse to register place names on the grounds that they lack distinctive features, belong to all people and should not be monopolized by a certain manufacturer. Some even reluctantly register, and there are many restrictions, such as Qingdao brand beer and Zhonghua brand cigarettes, and similar situations are encountered when registering abroad. )
A lasting good name must be innovative when naming ideas, and don't fall into stereotypes.