The responsibility of epidemic enterprises, when the novel coronavirus epidemic came, China enterprises immediately mobilized, carried forward the spirit of patriotic dedication, consciously fulfilled their social responsibilities, and a large number of caring enterprises and responsible enterprises emerged.
Responsibility of epidemic enterprises 1 Entrepreneurs shoulder important historical responsibilities in promoting high-quality development, deepening supply-side structural reform, promoting reform and innovation, upgrading industrial base, modernizing industrial chain, and accelerating the cultivation of a complete domestic demand system! Carrying forward entrepreneurship is the core and powerful driving force for entrepreneurs to realize their responsibilities and responsibilities!
First, feelings of home and country and sense of social responsibility; The biggest difference between entrepreneurs and businessmen is that entrepreneurs have the consciousness and spirit of the state and the nation to assume social responsibilities.
The second is the entrepreneurial spirit, that is, entrepreneurs should have the entrepreneurial spirit.
Third, be dedicated and have an obsessive and persistent attitude towards your career.
For entrepreneurship, give this summary:
Innovation is the soul of entrepreneurship.
Adventure is the nature of entrepreneurs.
Cooperation is the essence of entrepreneurship.
Learning is the key to starting a business.
Honesty is the cornerstone of entrepreneurship.
Hard work is the essence of entrepreneurship.
Cultivation of entrepreneurship
Some scholars believe that the biggest driving force for China's next economic development comes from the new troika-cultural reconstruction and entrepreneurship, consumption upgrading and innovation.
Regarding how to cultivate entrepreneurship, Hood Anggun said that entrepreneurship will not come into being out of thin air and needs a suitable social environment to stimulate it:
First, cultivate healthy social psychology and market morality. Let the entrepreneurs with faith and morality succeed, which is the foundation of cultivating entrepreneurial spirit.
Second, efforts should be made to protect property rights, including all kinds of property rights and intellectual property rights.
The third is to make entrepreneurs feel safe and fully respect and protect entrepreneurs' business autonomy.
The fourth is to focus on building a level playing field.
The fifth is to focus on maintaining a good market order.
Sixth, create a good business environment.
Enterprise responsibility for epidemic situation 2 novel coronavirus was in a threatening situation, and Chinese enterprises immediately took action to mobilize and lead their employees to carry forward the spirit of patriotism, take the initiative to participate, give love, consciously fulfill their social responsibilities, and strive to make contributions to winning the epidemic prevention and control war.
Donghua Software, a Beijing-controlled science and technology enterprise, used cloud computing, mobile Internet, big data and other technologies to accelerate the research and development of a number of scientific and technological achievements, which played an important role in the front line of COVID-19 War. On New Year's Eve, Donghua Software received a notice to undertake the information system of Vulcan Hospital, and quickly set up a general headquarters to urgently arrange the construction of Vulcan IT system. In just a few hours, an online and offline IT project commando team of about 300 people was formed.
Since the outbreak of the epidemic, Donghua has raced against time to develop science and technology, innovatively created the HIS software module, collected, counted and reported the information of fever patients, and provided services for the top three hospitals nationwide free of charge, providing first-hand data and information for the national medical management department to fully grasp the situation of fever patients. Chinese-funded enterprises in Beijing actively participate in the epidemic of new coronary pneumonia.
Fu Shengwei Group, the executive director of Beijing Chinese General Chamber of Commerce, as the supplier of the main control system of the core component of the medical mobile telemedicine diagnosis DR equipment, responded positively at the first time. Emergency mobilization of the company's technical force and front-line production personnel, organization of "24-hour emergency personnel", overtime organization of production, inspection and debugging, played a role in important checkpoints and contributed to winning the epidemic prevention and control war.
Beijing Yanshan Petrochemical Co., Ltd. will pay close attention to the construction of melt-blown non-woven fabrics (i.e. melt-blown fabrics) and spunbonded fabrics production lines. Beijing Yanshan Petrochemical Company will build two meltblown cloth production lines and three spunbonded cloth production lines, which can produce 4 tons of N95 meltblown cloth or 6 tons of medical flat mask meltblown cloth every day. These raw materials can produce 6.5438+0.2 million pieces of N95 masks (4 tons× 300,000 pieces/ton) or 6 million pieces of medical flat masks (6 tons× 6.5438+0.0 million pieces/ton). In addition to meltblown fabrics, 42 tons of spunbonded fabrics can be produced every day. Spunbonded cloth is used in the inner and outer layers of the mask, which helps to alleviate the protection resources.
Zhongguancun Science City, Lenovo, Xiaomi, Meituan, Aauto Quicker and other enterprises immediately donated money and materials to support Wuhan, which shows the responsibility of enterprises. This is a tough battle, and Haidian Hi-Tech is not responsible.
The software and hardware of Vulcan Mountain, Raytheon Mountain and Haidian Enterprise have become the artifacts of Zhenshan Mountain. Qinghe Railway Station, Baidu AI temperature measuring system quickly screens crowded places; The infection ward of Haidian Hospital, the cooperative robot for epidemic prevention and control developed by Haidian enterprises, measures the patient's temperature.
In the face of a major national epidemic, the dedication at an important moment fully reflects the political consciousness, feelings of home and country and responsibility of China enterprises, and also reflects the innovative ability and emergency efficiency of enterprises. The epidemic is ruthless and there is love in the world. I believe that under the strong leadership of the Party and the government and with the joint efforts of the whole society, we will certainly win this epidemic prevention and control war.
Since the outbreak of the new crown pneumonia epidemic, a large number of caring enterprises and responsible enterprises have emerged. While seeing the contribution of enterprises, we also see the confusion of enterprises. In public emergencies, what can enterprises do besides donating money? How do enterprises fulfill their social responsibilities under the epidemic situation?
Social responsibility (CSR for short) means that enterprises should not only pursue commercial profits in the production process, but also pay attention to people's value and emphasize their contribution to the environment, consumers and society, which is the intangible assets of corporate brands.
The word "responsibility" means keeping promises and taking responsibility. Responsible enterprises win people's hearts.
According to a survey of 25,000 people in 26 countries around the world, the public's impression of a company comes more from its social responsibility than just its brand and profit performance. A responsible enterprise has high brand influence and loyalty.
In addition, companies committed to social responsibility are more likely to hire and retain excellent and responsible talents.
Many enterprises are taking actions against the epidemic in Wuhan, from charitable donation, distribution of agricultural products, IT construction of new hospitals ... to donating much-needed medical materials, helping community management, making epidemic propaganda videos and so on. There are also many enterprises that encourage employees to work from home, pay attention to their health and understand the difficulties of employees in taking care of their children.
Some people think that social responsibility is the business of large enterprises, and small enterprises can't survive. What responsibility can we talk about? Some people think that I can't even open the pot, what money can I donate …
These are all narrow understandings.
Every enterprise bears the responsibility from the day of its birth, and needs to fulfill its commitment to employees, consumers and partners, and create social value, so as to drive the sustainable development of the enterprise.
The social responsibility of large enterprises is to win the hearts and minds of the people.
Large enterprises have strong strength, strong brand premium ability and strong cash flow, so it is incumbent on them to give back to the society in the crisis. Many enterprises have CSR departments, and a certain proportion of the budget is used to provide value for society, improve the environment and do charity.
In fact, whether it is this year's coronavirus epidemic or SARS before 17, in the face of disasters, large enterprises always rush ahead, donating money and materials and fulfilling their responsibilities.
At that time, Nokia first thought of what we could do. So I donated the charity fund through the Red Cross for the first time. In addition, I mobilized employees to donate money, and the company donated money to medical institutions again at five times the total amount of employees' donations, which means that there is no upper limit for the company's donations.
At that time, the sales volume of the mobile phone industry was greatly affected. As it is now, people are afraid to go shopping and spend money. The company also lowered its profit expectations, reduced marketing expenses and focused on employees and social responsibility.
Encourage employees to work from home, ensure their health with their families, and communicate through mobile phones (note that in 2003, telephone and video conferencing were not popular). But most people still returned to the company, so they turned off the central air conditioning in the office building and smoked vinegar 2-3 times a day. I still remember the sour taste in the elevator and the conference room.
Employees give great support to the company's various charitable acts, thinking that it is to do the right thing at the right time, in line with the company's values-connecting people. Enthusiasm for work has no effect at all, but they are working harder and harder.
Fortunately, it didn't take long for business to improve, even better than before, and even hit a new high in 2004.
/kloc-Today, 0/7 years later, we have seen many excellent enterprises go out to help epidemic areas and assume corporate social responsibility. According to the statistics of China Entrepreneur magazine, as of June 65438+1October 3 1, more than 350 enterprises have donated money and materials to Wuhan, and the estimated total amount exceeds1200 million yuan. The main sources of aid are Internet, science and technology, finance and real estate.
By fulfilling their social responsibilities, large enterprises win people's hearts, set an example, and encourage many enterprises to work together in Qi Xin to tide over the difficulties together. When the economy turns, it will naturally "get more help" because of the "brand potential energy" accumulated by "a friend in need" and quickly create a better situation.
The social responsibility of small and medium-sized enterprises is to win people's hearts.
Many people will say, I can't even pay my salary. What about social responsibility? All kinds of alarmism in the media are even more frightening:
"Only one or two months before bankruptcy, the fate of SMEs is worrying." "SMEs will enter the hell mode." Indeed, small and medium-sized enterprises, especially start-ups, are really difficult at present. At this time, problems can be solved without worry or anxiety.
Make some contributions within your power, pay attention to the health and safety of employees, try not to lay off employees, and do your duty without closing down.
A company I once worked with pursued the ultimate in user experience and paid attention to the growth of employees. Due to the wrong direction of decision-making, the company's funds are very difficult and wages cannot be paid for several months in a row. The boss doesn't want to lay off employees or apply for closure. He personally explained the current situation to the employees at the first time, admitted the mistakes in decision-making, planned the future development, and discussed with the employees whether they could get paid in one month (except those who were eager to repay the mortgage) to tide over the difficulties with the company. If they choose to leave, they will be compensated according to the labor law.
Unexpectedly, 100% employees stayed and expressed their willingness to share joys and sorrows with the company. A month later, everyone Qi Xin worked together to get out of the trough. The company is operating well now, and the staff turnover rate is very low.
On the contrary, if the enterprise starts to lay off employees at that time, it will not only pay a large amount of compensation, but also face many legal disputes, reputation damage and brand shame. Choosing to close down is irresponsible for customer after-sales service, a commitment to members and a love for fans.
Only when Qi Xin works together with employees to get through the difficult downturn, the brand reputation will not be affected, but will be won by fans because they keep their promises.
Faced with this epidemic, small and medium-sized enterprises should do what they can for their customers, partners and employees, such as donating some materials for users and partners in Hubei, helping local hospitals to solve the problem of collecting materials, and sending warmth and care to colleagues in epidemic areas ... A caring word can make many people feel confident and powerful.
What enterprises do can be seen by employees, and it will also enhance everyone's sense of belonging and mission.
Actively communicate frankly with employees, properly mobilize senior executives to reduce their salaries, and employees will delay paying wages for half a month or a month, so that we can tide over the difficulties together. Everyone is isolated at home, and consumption is not high. As long as the basic living expenses are guaranteed, the difficulties are not insurmountable. Of course, an enterprise that is opportunistic and harsh on employees at ordinary times is difficult to convince employees at this time.
The state helps enterprises tide over the difficulties through tax reduction, rent-free, insurance, loans and other forms, but it also firmly believes that spring will bloom one day.
We experienced SARS in 2003, and China's economy still achieved a high growth rate of 8%. After the epidemic ended in May 2003, the economy rebounded rapidly, even hitting a new high in May 2004.
(Research Department of CICC National Bureau of Statistics)
When the epidemic is over and the economy recovers, responsible enterprises will not only get out of the trough quickly, but also attract more outstanding talents to join because of their responsibilities.
The word-of-mouth brought by keeping promises to users and partners is the best "brand acceleration".
Now is the best time to practice internal strength.
During this period, many enterprises can't completely return to work, the state of employees has not recovered to the best, and there is no way to carry out sales work. This time is precisely the best time for enterprises to practice their internal strength.
Policymakers calm down and carefully consider whether their business model is the best. Is it necessary to transfer some business online, and do you need to think of new ways to manage and control cash flow? Is there a better way to operate? ..
R&D personnel have more time to do tests, sort out technical data and do internal online technical training; Human resources personnel learn the assessment method of OKR to see if it is suitable for the whole company to promote; Sales staff can conduct online training to improve their skills, learn more about products and sort out customer information; Marketers learn digital marketing, consumer behavior and other theories and cases, and learn photoshop and PS skills …
The crisis will eventually pass, and responsible enterprises will win the hearts of the people. With "brand potential energy" and "brand acceleration", everyone will quickly accumulate wealth and create a new situation.