Food production license and product name Dear, it doesn’t matter, it’s legal! Company C is an entrusted processing company and is allowed to produce in this way. The QS certificate is the type of product, which is the name of the certification unit of the product, and the product packaging is the specific name of the product. This is all legal!
The product name on the food production license is different from the product brand name. Dear, this is okay, it is legal! Company C is an entrusted processing company and is allowed to produce in this way. The QS certificate is the type of product, which is the name of the certification unit of the product, and the product packaging is the specific name of the product. This is all legal!
The details of food product varieties should be listed separately according to the implementation standards. What do the product names mean? Implementation standard product names
Implementation standard code XX product
Implementation standard code XX product
Characteristics of naming snack food brands:
1. The puffed snack foods currently on the market are mainly Western-style puffed potato foods. The characteristics of this type of product Inherited from the West, it itself contains a westernized flavor. The characteristics of the brand name include transferring from English to Chinese, or directly taking out the name with English culture. The design of the packaging is mainly fashionable and dynamic, such as: Copico, Polkadot.
2. The characteristic of snack food is leisure. Eating this kind of food expresses a state of releasing stress and expressing mood. The name can be described in terms of expressing emotions. This state of leisure may be directly Speak out (leisure fun, pleasure), or express it through sounds and colors, such as wonderful crispy corners, etc.
3. Name the target group according to its characteristics. The target consumer groups of snack puffed food are mainly divided into two categories, one is mainly young female consumers in cities, and the other is mainly children. Some brands mainly target children as their main target consumer group, and name their brands by creating child-like or cartoon-like characters. Such as Blue Flying Squirrel, Teletubbies, Want Want, etc. These brands are characterized by being childlike and cartoony, and target a narrow group of people.
Characteristics of snack food in brand recognition:
1. Cartoonized fonts, enlarged to make them one of the visual identification symbols
2. Create a cartoon image and form one of the visual identification symbols together with the name and font. But these cartoon images are only cartoon-like products that represent children, rather than symbolic characters that represent certain emotions and self-expression like queer people
3. The colors are bright and gorgeous, and they can directly reflect Target consumers form ***
For example: Tasty Youziweiqiaole
What does it mean that the labels on food product names have uniformly sized characters? This means that the labeling of food names should use colors and Uniformly sized characters.
Otherwise, it is easy to cause misunderstandings and may even be suspected of defrauding consumers. For example: I use white plastic bags to produce barbecue beef-flavored potato chips. If I don’t use characters with a uniform color and font size, then I mark the words “BBQ Beef” very large, in black fonts, and then If the words "flavored potato chips" are marked very small and in a light color, consumers will easily mistakenly think that my product is barbecue beef instead of potato chips because they do not notice these words...
How to correctly label food labels? According to the Food and Drug Administration’s notification on food labels in 2014: According to the 2014 work deployment of the Food Safety Office of the State Council and the General Administration, 31 provinces (autonomous regions and municipalities) across the country have completed In this special supervision and inspection***, 734,602 law enforcement officers were dispatched, 108,806 food production companies were inspected, 11,634 companies were found to have problems with food labeling, and 170,249 batches of products were inspected , 15,607 batches of products with labeling problems were found, 605,673 food circulation operators were inspected, 8,865 were found to have labeling problems, 1,126,254 batches of products were inspected, 11,821 batches were found to have labeling problems, 4,508 cases were investigated, and the goods involved were Valued at 21.9141 million yuan. And as people pay more and more attention to food, food labeling and labeling issues have become the focus of professional anti-counterfeiting personnel. There are more and more cases in various places where professional anti-counterfeiting personnel apply for compensation due to food labeling and labeling issues. So this article will elaborate on the importance of food labeling, what problems currently exist, how to label correctly, how regulatory authorities should supervise and standardize food labeling, etc.
1 The importance and necessity of food labeling issues
Food labels refer to the text, graphics, symbols, and all instructions on prepackaged food containers. All content on food labels shall not describe or introduce the food in a wrong, misleading or deceptive manner, nor shall it directly or indirectly cause consumers to associate the food or a certain property of the food with any suggestive language, graphics or symbols. Another product confusion.
In addition, according to regulations, food labels must not be separated from packaging containers; all contents of food labels must not become blurred or even fall off during the circulation process. All contents of food labels must be easy to understand, accurate, and scientific. Food labels are the carrier that conveys product information to consumers. Proper management of prepackaged food labels is not only an effective means to safeguard consumer rights and ensure the healthy development of the industry, but also a need to achieve scientific management of food safety.
Throughout the world, various countries are also paying great attention to food labeling issues. APEC has also listed the harmonization of food labeling standards as one of the four priority tasks to be completed, and has designated the research project on food labeling laws, regulations and standards as the highest priority and most important A-level project. Countries such as Germany, the United States, and the United Kingdom have accordingly promulgated many laws, regulations, and regulations regarding food labeling and labeling, strictly regulating food labeling issues. Our country has also promulgated the "Product Quality Law", "Food Safety Law", "Product Labeling Management Regulations" and other laws and regulations, as well as GB7718 "General Principles for Prepackaged Food Labeling", GB28050 "General Principles for Nutritional Labeling of Prepackaged Foods", GB2760 "Food Additives" Use mandatory national standards such as "Hygienic Standards" to strictly regulate food labels, ensure food quality and safety, and maintain economic order.
2 Problems with food labels and labeling methods
2.1 Product names
During the inspection of food labels, we will find that some food names cannot directly reflect The true nature of the food makes consumers a little confused and don’t know what it is. For example: One company labels its products as American beef, but in fact it has nothing to do with beef. It is a flour-based snack among convenience foods. Also during the inspection of the mooncakes, we found that the product name was marked with the words "Fugui Tuanyuan". Do you think that when consumers see such a name, they can understand that it is a mooncake and know what flavor it is? Therefore, when marking the product name, do you think it is a mooncake? The professional name that reflects the true properties of the food should be clearly displayed in a conspicuous position on the food label.
2.2 Ingredient list
The product ingredient list is the most concerned issue for consumers, but some of our food products do not clearly write down the ingredient list for you. For example: XXX generation tea, its ingredient list is written as fresh leaves. Consumers are confused at first sight and have no idea whether the fresh leaves are tea leaves or fresh leaves from other trees. How dare they drink it. The ingredient list of some products is not marked in order of ingredients from most to least, which also makes people confused about what is the main ingredient and what is the auxiliary ingredient in this food. In fact, in the standard ingredient list, various ingredients should be arranged in descending order of the amount added when manufacturing or processing food: ingredients whose addition amount does not exceed 2% do not need to be arranged in descending order. Those adding food additives should indicate their common names of food additives in GB2760.
2.3 Net content
The main reason why net content is often wrong in food labels is the unit problem, many... >>
Food name and What to do if the product does not match Foods that are made from animal or plant foods using specific processing techniques to imitate the characteristics of individuals, organs, tissues, etc. of other organisms should be preceded by the words "artificial", "imitation" or "artificial". "Vegetarian" and other words, and mark the classification (genus) name of the true attributes of the food. The characterization of Article 48 of the Food Safety Law is obviously inappropriate.
What are the world's famous food companies? There are too many, including KFC, McDonald's, Coca-Cola, and Pepsi. Posted below is the ranking of the world's top ten food companies in 2014. There are many more besides, because food is the basic industry in the world.
1-Nestlé (Nestlé)
Nestlé’s annual sales reach more than 47.7 billion US dollars, about 95% of which comes from food sales, so Nestlé can be said to be the world’s largest food company manufacturer and one of the largest multinational companies. Best known for its chocolate bars and instant coffee, the company now has a rich product range tailored to the local market and culture. Currently, Nestlé has more than 400 factories in more than 60 countries on five continents, and the production and sales of all products are completed by more than 200 departments under the leadership of the headquarters. 98% of Nestle's sales come from abroad, so it is called "the most international multinational group".
2-Cargill
Cargill, headquartered in Minnesota, USA, was founded by Mr. Willam Wallace Cargill in 1865. After 141 years of operation, Cargill has become A multinational specialist company in commodities trading, processing, transportation and risk management. At present, Cargill is a global trading, processing and sales company, with its business scope covering agricultural products, food, financial and industrial products and services. With about 100,000 employees in 59 countries, Cargill is the world's largest privately held company and the largest manufacturer of animal nutrition and agricultural products.
3-Unilever (Unilever)
Headquartered in Rotterdam, the Netherlands, and London, the United Kingdom, it is responsible for the operations of food and detergent supplies respectively.
It has a huge business network in 75 countries around the world, with 500 subsidiaries and a total of nearly 300,000 employees. It is the second largest consumer goods manufacturer in the world, with an annual turnover of more than 40 billion U.S. dollars, and is the most profitable in the world. one of the companies. Two major areas: food and household, personal care products
4-PepsiCo (PepsiCo)
PepsiCo (Pepsico., Inc.) is a beverage and snack food company. With 140,000 employees in more than 200 countries and regions around the world, and sales revenue of US$29.3 billion in 2004, it is the fourth largest food and beverage company in the world. The company is headquartered in New York City. The company has nearly 100 subsidiaries, mainly including Pepsi-Cola Beverage Company, Frito-Lay Company (fast food restaurant), Beer Restaurant (supplying Italian-style baked pies, etc.), North American Transportation Company and Wilson Sporting Goods Company, etc. The company's subsidiaries are widely distributed, covering 48 states domestically and more than 100 countries and regions abroad.
5-Kraft Foods (Kraft)
Kraft Foods Inc. is the largest food giant in the United States. Founded in 1852, the company is the largest food and beverage company in the United States, the second largest food company in the world, and the largest food manufacturer in North America. In October 2012, Kraft Foods was split into two independent operating organizations: Mondelēz International and the North American grocery business, and has begun trading as two independent listed companies. Kraft Foods' North American grocery business will continue to use the Kraft Foods name, and the new company, Mondelēz International, will own the snack and food brands of the original Kraft Foods.
6-InBev (Anheuser-Busch InBev)
Anheuser-Busch InBev (Anheuser-Busch InBev) is a listed company headquartered in Leuven, Belgium. Anheuser-Busch InBev is the world's leading brewer and one of the world's top five consumer products companies. As a large consumer-centric, sales-driven company, AB InBev operates more than 300 brands, including global flagship brands such as Budweiser, Stella Artois, and Baker's Beer; Leffe?, Hoegaarden ? and other rapidly growing multinational best-selling brands; as well as Bud Light?, Skol?, Brahma?,...
7-Mars (Mars Food)
Mars Company of the United States It is an internationally renowned multinational fast-moving consumer goods company that produces and sells a variety of famous brands of chocolate, candy and pet food around the world. Mars Food (China) Co., Ltd. is a wholly-owned subsidiary of Mars in China...>>
What information is needed on food packaging? Hello! !
The "General Standard for Food Labeling" stipulates that there are 8 items that must be marked on food labels:
1. Food name
2. Ingredient list
3. Net content and solid content
4. Name and address of manufacturer and distributor
5. Date Marking and Storage Guidelines Food must be marked with the production date, shelf life or/and shelf life.
6. Quality (quality) level
For foods with clearly defined quality (quality) levels in product standards (national standards, industry standards), the quality level of the food must be indicated.
7. Product standard number is the product execution standard
8. Special labeling content
In addition, there are some regulations:
Imported food labels must have Chinese explanations.
Thank you! !
Please help me choose a name for a healthy food brand! 10 points. First of all, the merchant's love for the name of his store is a positive attitude. He loves it very much and hopes to choose a name that he likes very much. The name can be chosen based on the characteristics of the product, personal experience, attitude towards the business, etc. .
What I hate the most is the statement on the first floor. It is a stupid and stupid idea!
I would like to ask: Does Coca-Cola have horoscopes? Does Chairman Mao believe in horoscopes? , Arsenal released Regas wearing the "4" jersey. Isn't he the world's top player?
1: Replace the green "original" field on the second floor with "original". The word "source" was changed to "green source field": it means rolling wealth. At the same time, this name is both healthy and atmospheric.
2: Azalea (mainly used to associate with the harvest and beautiful and attractive scenery,