How is China's good voice named? What's the point?

The name "Good Voice of China" was coined by Chen Xia 'an, then director of Zhejiang Satellite TV, at the gate of the State Administration of Radio, Film and Television. At first, the declared name was Voice of China, and the original version of Voice of China was called Voice of the Netherlands and Voice of Germany. However, this name was rejected by the General Administration on the grounds that there was a radio station called Voice of China, and the person in charge of the General Administration told him to go back and think about it and come back when he thought about it.

Chen Xia 'an thought that another trip would delay too much time, so he simply thought of many names at the gate of the General Administration, and also thought of calling it "Voice of Chinese Dreams" because Zhejiang Satellite TV has a "Chinese Dream Show". The Voice of China is the result of Xia Jian's quick wits at this time. Chen Xia 'an said it should be called "The Voice of China", which is simple and catchy. Tian Ming also said that the name "Ouch" was too bad and outdated. Later, he also admitted it. China is good and China is good everywhere now. Chen Xia 'an believes that naming the program is an important principle, and taking a good name is also the beginning of success.

The program names of Zhejiang Satellite TV are all patents. The name of Voice of China is registered by the State Trademark Office, and the patent is in the hands of Zhejiang Satellite TV. The trademark "Good Voice" itself belongs to Zhejiang Satellite TV, and the intellectual property of the Chinese name "Good Voice of China" belongs to Zhejiang Satellite TV.