Yoshiaki Tsutsumi was born in 1934. He was very modest when he was young. He was born in Diga and was in charge of Saiwu Group, but he had no manners at all.
Yoshiaki Tsutsumi's personality suddenly took a 180-degree turn after he was admitted to Waseda University from the Ma Institute. He began to have his own ideas, full of energy and ambition.
The fundamental change of Yoshiaki Tsutsumi is largely due to the fact that his father, Kojiro, was appointed as the heir of the enterprise kingdom of Seibu.
1April, 964, Di Jiro died in the hospital at the age of 75.
Who will inherit this great legacy? Who will manage this huge family business? This has aroused people's discussion and great concern.
However, no one knows that Di Jiro had chosen Yoshiaki Tsutsumi as his successor several years before his death. Even on August 2nd every year, when Kojiro leads all cadres to visit the Hakone Shrine, he will write on a piece of paper:
God bless my successor, Yoshiaki Tsutsumi.
Shortly after Yoshiaki Tsutsumi took office, several incredible things happened in this famous brand enterprise.
1966, the second year after Yoshiaki Tsutsumi took over the dike house industry, just as the industrial and commercial enterprises were booming and the real estate industry was booming, Yoshiaki Tsutsumi suddenly made a decision: "Westinghouse Group withdrew from the real estate business."
1in April, 970, just a few days before the seventh anniversary of Di Jiro's death, Yoshiaki Tsutsumi categorically announced that Saiwu Department Store and Saiwu Chemical Company belonged to his brother Tsutsumi Seiji.
Since then, 1/3 of the total industry of Seibu Group belongs to Tsutsumi Seiji, and Seibu Group is divided into Seibu Railway Group and Distribution Group.
All this is puzzling. Not only other business owners and friends, but also cadres and employees within the Seibu Group have expressed their dissatisfaction and incomprehension.
The mysterious Yoshiaki Tsutsumi! Understand all this, only Yoshiaki Tsutsumi himself.
There is a reason for Yoshiaki Tsutsumi's persistence and patience. Because he is an entrepreneur deeply influenced by China's ancient sage theory, he especially believes in Xunzi's theory.
The day before Kojiro died, he called Yoshiaki Tsutsumi to his room and solemnly said to Yi Ming:
"Remember, in the 10 years after my death, you must do it my way. Only by forbearance can you keep the industry I left behind. Even if you have 1000 definite plans, you must endure and do nothing. Keep 10 years, adhere to the patience of 10 years, and then do what you want with ideals. "
Yoshiaki Tsutsumi's performance was unusual and taciturn. It is with a wait-and-see attitude that on the one hand, he cultivates himself, on the other hand, he is cautious about his speech and behavior, so as not to expose his shortcomings and attract opponents' blows.
1966 the withdrawal of seibu group from the real estate sector is also a major move in the process of Yoshiaki Tsutsumi's forbearance.
At that time, Japan was entering a period of vigorous industrial development, which was worth 1964 Tokyo Olympic Games. Almost everyone thinks that land investment will definitely make a lot of money and even make a profit.
Yoshiaki Tsutsumi's eight heroes are all veterans of the real estate industry, and most of them explicitly oppose Yoshiaki Tsutsumi's decision.
Although Yoshiaki Tsutsumi's decision to take over as boss for less than a year caused serious dissatisfaction and various suspicions inside and outside the company, the facts soon proved that Yoshiaki Tsutsumi's views and decisions were completely correct. After a long period of time, due to oversupply, land prices plummeted, many real estate developers were in trouble, and some even went bankrupt.
In the mid-1960s, bowling became a popular sport in Japan. Faced with such a strong trend, many large Japanese enterprises have invested heavily in buying expensive land and building large luxury suburban bowling alleys. At that time, business people generally believed that more than 30 million people in Japan's 654.38 billion population loved bowling. For such a large consumer group, opening more bowling alleys is definitely a safe investment.
Yoshiaki Tsutsumi is playing the devil's advocate again. He publicly announced: "I decided to quit my bowling career."
As Yoshiaki Tsutsumi expected, bowling was all the rage. As a result, 80% of bowling alleys closed down because of bad business. Today, people can still see broken walls in many closed bowling alleys in the suburbs of Tokyo, which is called "dead bowling alley".
Yoshiaki Tsutsumi has seen the "tomorrow" of business, with foresight and correct decision-making. Seibu Group avoided the disaster of bowling alley closure.
In fact, Yoshiaki Tsutsumi persisted from 1964 to 1974, and did not lose a good opportunity for career development. On the contrary, other entrepreneurs eager to pursue success failed one after another during that time.
In the period of 10, Yoshiaki Tsutsumi gradually established himself as the real leader of Seibu Group. He seems to "do nothing" but "do everything". He is biding his time. Once he sees something that can be done, he will definitely do it.
From about 1975, Yoshiaki Tsutsumi began an all-round attack on 100. 1974 On Tuesday, at a regular meeting of cadres, the top decision-making level of Xiwu Group determined the grand idea of creating a new situation in Xiwu. After repeated thinking, analysis and demonstration, Yoshiaki Tsutsumi clearly saw that it is the tourism and hotel industry that is truly competitive and profitable.
Since 1975, Seibu Enterprise has built Prince Karuizawa Hotel in Karuizawa tourist area, with a total of 674 rooms. At the same time, a large 22-hole golf course and two other courses were built in the south of the hotel, and then eight were built one after another. In addition, there are tennis courts and ski resorts. All the facilities are quite complete, matching Jackie Chan. As a result, Karuizawa, once a "dead city", suddenly became active, with business contacts, endless stream of tourists and prosperous market, which was praised by the local government and residents.
While the ski resort business has gradually become the main business of Seibu, the golf course business has also become another pillar of Seibu. Soon, Seibu enterprises owned 25 golf courses and 585 caves. Because most of the stadiums are operated by Seibu Group as non-members, only charging high admission fees, and they are operated independently on their own land, which soon brought considerable benefits to Seibu Group.
Yoshiaki Tsutsumi has also implemented the "package sales law" in Prince Shinagawa Hotel, which means that the hotel will be matched with other entertainment facilities to pay the package consumption price. Passengers can freely choose to have a rest for one night in bowling or tennis. This idea is unprecedented in Japanese hotels and even in European and American countries, which embodies Yoshiaki Tsutsumi's unique business creativity.
Because Yoshiaki Tsutsumi didn't do real estate business during the period of 10, the rising price of land in this decade increased geometrically. Therefore, when he started the comprehensive tourism development plan in the mid-1970s, he was immediately in an invincible position in the Japanese business community and brought great benefits to Seibu. 65,438+10,000 employees followed him, and residents in major cities and towns and local governments supported him. In just a few years, the area has expanded widely and the construction speed is fast, ranking first among more than 50 thousand enterprises in Japan.