We all know that everyone is curious, so many businesses will take advantage of the public’s curiosity to attract business opportunities. Everyone is curious about magical things, so today the editor will take you to shop Feng Shui to see what to put at the door of the store to attract customers? Take a look at all the eye-catching Feng Shui decorations. What are some great tricks?
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1. Shining store image Store owners must remember: store image can be sold for money. For cosmetics marketing, store image is product value. Professionals conducted field surveys in 25 towns in northern Henan in 2008 and found that 50% of township cosmetics store images were poor, 40% were average, and 10% were good. The so-called poor refers to an in-store and outdoor environment with no ceiling, floor or wall decoration, no unified counter image or the use of outdated counter and product display images, no or poor store signs, etc.; generally It means that there is basically a simple decoration on the floor and walls of the store, and a relatively unified counter image, although it may be outdated or very old.
2. Use products to attract customers. The owner of a clothing store will decorate the window cleanly and brightly, put the latest clothing of the season in the window, and tell customers walking by on the road: Our store has The latest clothing, come in and take a look. The owner of a restaurant will line up the first customers who come in to eat in a row by the window and signal to customers passing by: The food in our store is delicious. Look, there are so many people eating in the store, come here. Give it a try.
Cosmetic store owners should also learn marketing techniques from them: using products to attract customers into the store.
Store owners can also display new products, famous brand products, and frequently purchased products in a conspicuous place at the door and sell them at a slightly lower price to attract customers who are interested in new products, famous brand products, and popular local products. Customers who are interested in the product go to the store to browse.
On my way to work, I passed by a cosmetics store and saw a table at the door of the store with several cosmetics on it, with a POP: 40% off discount posted on it. This is to place promotional products in a conspicuous place in the store to attract customers who are interested in the promotional products. Store owners can set up temporary counters and place some special items for sale at the door.
3. Use promotions to attract customers into the store 1. Render promotional information and introduce in-store promotions at the entrance of the store through POP, leaflets, banners, etc. A survey shows that the probability of customers entering a cosmetics store or beauty salon due to the promotional atmosphere is 40%.
The store uses posters, POP, flags, shadow lights, balloons, bouquets, etc. to create momentum, which attracts attention and has significant effects.
2. Carry out promotional activities to attract customers. A cosmetics store launched an "empty bottle exchange" activity. Several summer products were selected, such as sunscreen, facial cleanser, shampoo, shower gel, etc., to break through consumers' psychological bottom line at shocking prices. Each product charges a nominal fee of one to two yuan or even one and two cents, and they promise that if you add an empty bottle of a similar product (an empty bottle of facial cleanser can only be replaced by facial cleanser, and so on) and add the marked price, you can buy the product you want. For example, a facial cleanser worth 18 yuan can be bought for one cent as long as the customer holds an empty bottle of facial cleanser.
It also stipulates that other brands can add a few cents to exchange for similar products in the store. The purpose is to win over customers who originally consumed other brands and become their own customers. And indicate the quantity of products to be redeemed, and limit the number of bottles per person. As soon as this promotion was launched, it was warmly welcomed by customers and the store was flooded with customers. After customers enter the store, follow-up activities can be used to expand customer purchases, attract customers to become members, and make profits.
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