Maotai, a specialty of Maotai Town, renhuai city, Zunyi City, Guizhou Province, is a symbolic product of chinese national geography.
Moutai is a traditional specialty wine in China. It is one of the world's three largest distilled spirits, which is as famous as Scotch whisky and French cognac, and also one of China's three famous wines. It is also the originator of Daqu Maotai-flavor liquor with a history of more than 800 years.
The style and quality characteristics of Kweichow Moutai are "outstanding sauce flavor, elegant and delicate, full-bodied, long aftertaste and lasting fragrance in empty cups". Its special style comes from the unique traditional brewing technology formed over the years. The brewing method is combined with the agricultural production in Chishui River basin, which is influenced by the environment and produced seasonally, retaining some original traces of local life.
1996, Moutai technology was identified as a state secret to be protected. 200 1, the traditional craft of Moutai was included in the first batch of national material and cultural heritage. In 2006, the State Council approved the inclusion of "Moutai traditional brewing technology" in the first batch of national intangible cultural heritage lists, and declared the world intangible cultural heritage. On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the protection of Moutai products in the original producing areas.
On March 28th, 20 13, the former AQSIQ approved the adjustment of the protection name and scope of Moutai geographical indication products.
202 1, the news that maotai will completely cancel the unpacking order caused a heated discussion. In response, the person in charge of Kweichow Moutai responded that the news that the unpacking order was completely cancelled was true.
Production situation:
In 20 15 years, the sales revenue of Moutai liquor was 4191200 million yuan, and the profit was 22.722 billion yuan.
In 20 16, the total output of maotai liquor and series liquor-based liquor was about 60,000 tons, including 39,000 tons of maotai liquor-based liquor and 2 1 10,000 tons of series liquor-based liquor. Maotai achieved sales growth of 37.6% and 40.6% year-on-year.
In 20 17, the output of Maotai base liquor reached 4277 1 ton, which was 130.9% of the annual plan, and the qualified rate of storage was 99.96%.