The image of Bigan is usually an official uniform with water boards in both hands, which is the dress of ancient civil servants. In some legends, Beagan was called a careless minister because he was jealous of a villain and was cut off by Shang Zhouwang. This expresses the character of impartiality and selflessness, and it is also the reason why people regard Bigan as the god of wealth.
Fan Li is usually depicted as a scholar or a civilian with a scroll in his hand. He was not only a famous businessman in the late Spring and Autumn Period, but also an outstanding politician and strategist. Fan Li's business philosophy is "knowing the war is preparation, knowing the use is governor", which embodies his wisdom of adapting to the current situation and cultivating vitality, so he is regarded as the god of wealth, which also entrusts people's desire to become a rich man like Fan Li.
Whether Bi Gan or Fan Li, their wisdom, justice and wealth image all meet people's expectations of the God of Wealth. Therefore, in some specific festivals and activities, people will especially commemorate and worship these two gods of wealth, hoping that they can bring wealth and good luck.