Where are the reference materials about China Mobile's brand advertising marketing strategy?
Three [1] Wan Xuan, Lu Yousha, were found in the full-text database of China journals. Analysis of China 3G product marketing strategy based on early potential customer identification [J]. China Media Technology, 2007, (0 1). [2] Lu Han 3G era of mobile operators to explore the competitive strategy [J]. China Data Communication, (04). [3] Kan Kaili. 3G and the Future of Telecom Industry [J]. Communication Enterprise Management, 2006, (05). A total of 12 articles were found in the full-text database of China journals [1]. Li Xiaoying, Hua Cheng. Research on 3G Service Development Strategy of China Telecom Operators [J]. Five-force Model of Management Modernization and Operators Winning [J]. Consumer Guide, 2009, (16). [3] Dai Guoliang 3G mobile phone market analysis [J]. Management, 20 10, (02). [4] Han Yiqiang. Analysis on the evolution of domestic mobile phone marketing channels [J]. Jiangsu Economy and Trade. Yang fengrui Current situation and development strategy of TD-SCDMA industry [J]. Jiangxi Communication Technology, 2007, (02). [6] Zhu Zhu. M-Zone VS New Power —— An Empirical Analysis of Brand Competition Strategies of China Mobile and China Unicom [J]. Sci-tech Information Development and Economy, 2008, (16). [7] Ren Xiaoting. In 2008, (08). [8] Dong Fei, Yang Fengrui. TD——SCDMA Industry Development Trend and Strategy Analysis [J]. Modernization of Shopping Centers, 2007, (15). [9] Li Xiaoying, Hua Cheng. Discussion on 3G Marketing Channel Construction of China Telecom Operators [J]. Marketing Guide, 2000. (Z 1)。 [10] Zhang Dehua. Several problems that should be paid attention to in Huaihua Telecom's mobile service marketing [J]. Entrepreneur's World (Theoretical Edition), 2009, (10). > more Chinese doctoral dissertation full-text database found1[65430] in 2008, 14 articles were found in China excellent master's dissertation full-text database [1]. Analysis on the Transformation of China Telecom after 3G License Issuance [D]. Shanghai Academy of Social Sciences, 2006. [2] Design and experiment of fast handover algorithm for MAC layer in Tanmiao community. Cong Yunfei [3] .36860.19986888886 A Case Study of Dandong Mobile's "Shenzhouxing" Brand Marketing Strategy [D]. Dalian University of Technology, 2008. [4] Dai Guoliang. Research on Huawei's 3G mobile phone marketing strategy in Shenzhen [D]. Guangxi University, 2008. [5] Hai Xiaodong. Learn from Japan and South Korea to study the development of 3G services in China [D]. Beijing 2008. [6] Ran Feng. Xi Unicom's Third Generation Mobile Communication Market Segmentation and Marketing Strategy Research [D]. Xi 'an University of Science and Technology, 2008. [7] Sue. Research on 3G Service Development Strategy of Hunan Telecom [D]. Central South University, 2008. [8] Wang Ge. 3G development strategy of China mobile communication industry and thinking about 3G business development of China mobile [D] 2007. [9] Bian Xuehui. Research on 3G Operation Strategy and Development of China Mobile [D]. Tianjin University, 2007. [10] Lian Jun. Intellectual Property Strategy of China 3G Technical Standard TD-SCDMA [D]. Southwest University of Political Science and Law, 2008. Zhu Hong Advertising Shooting Co., Ltd.