Micro-step integrated marketing: a start-up enterprise in the cold start of network marketing
Start-up enterprises refer to all kinds of enterprises that have just been established and do not have enough capital and customer industry resources. The characteristics of start-up companies are lack of funds and talents. Because of the newly established reasons, the company's social visibility and brand reputation are weak, which hinders the company's business development and makes it difficult to recruit.
With the rapid development of the Internet today, more and more start-ups realize that it is very important to bring their products, services and even brands to the market quickly through online marketing. However, when enterprises actually implement online marketing, they find that the problem is not that simple. At present, there are many online marketing services in the market, and the types are also varied. However, due to the lack of online marketing knowledge of start-ups, it is still a waste of money to say that the marketing effect is not good.
I started my business as a personal website in 29. In 214, I got millions of RMB to set up an Internet company to run the project full-time. I have been engaged in Internet operation for seven years. Because I started to work as a personal website, I started to get in touch with online marketing and successfully explored a series of experiences.
First of all, I think network marketing is a basic skill that every start-up enterprise must have, because through network marketing, you can get the biggest attention from the enterprise at the lowest cost, and get huge economic returns while generating attention.
the official explanation of online marketing is a marketing activity based on the actual operation of enterprises and the practical application of online marketing, so as to achieve certain marketing purposes, in which various means can be used, such as email marketing, blog and Weibo marketing, online advertising marketing, video marketing, media marketing, bidding promotion marketing, SEO optimization ranking marketing and so on. But I think the above concepts are too empty. Below I will list the cold start methods of network marketing suitable for start-ups.
First, don't blindly follow the trend, do a good job in positioning, and take the most effective marketing path
At present, the latest data users of WeChat have reached 8 million. Because of the WeChat fire, Wechat business has also appeared, so enterprises of all sizes are now doing WeChat public platforms. In fact, it is difficult for start-ups to achieve marketing purposes at present. First of all, the information push of WeChat public platforms can only be pushed to people who pay attention to the account. So for start-ups, there are not many fans in an account, and many of them are concerned by friends around, so WeChat has more than 8 million users, so you should consider how many people can become your fans. Start-ups must avoid chasing the wind if they want to achieve effective online marketing. What is suitable for others may not be suitable for you. As a cold start of online marketing for start-ups, we think that the most effective way is to operate multiple platforms at the same time, such as registering the headline number/Sohu self-media platform/a little information, etc. We roughly calculate that there are as many as 15 platforms like this, and the number of users of such platforms is mostly above 1 million. Today, headlines have 55 million user groups. Start-ups can post articles on such platforms after positioning their own types. If your articles are highly original and informative, the platform will recommend you to interested users, so that even if you are a start-up, your articles will attract thousands or even tens of thousands of readings, and you can also drain your WeChat WeChat official account while realizing precise marketing. It should be noted here that our approach is equivalent to draining to WeChat precipitation through Weibo in the past. All major platforms will also adopt a zero-tolerance attitude towards this behavior of pulling their own users, so your article should not be too advertising, otherwise it will not be recommended, and there should not be a lot of words to introduce your WeChat WeChat official account, otherwise it will be blocked. To be safe, the article should be soft to the extreme (don't let people see that it is an advertisement). At the end of the article, make a picture of your WeChat, and the effect is good!
Second, thinking is not limited to a single marketing method.
I have seen many start-ups doing WeChat alone or just doing WeChat and Weibo. In fact, the promotion method has been clearly introduced in the official explanation of online marketing above, but it is not perfect. I will give you several high-weight blog/question and answer platforms. Douban/Zhihu/Tianya/Sina/Netease ... We can register the account of the above platforms and send some articles related to the brand regularly and quantitatively every day. The title of the article can be in the form of "brand name+article name", which has the advantage that your brand can be displayed in a large number of search engines, so that your brand is no longer a "lonely hero" in front of users. The advantage of doing so is not only to have the display, but also to increase the weight of your brand official website
Third, learn to take advantage of the situation and enjoy the cool under the big tree
Baidu/Soso /36 search is the mainstream search engine in China at present, and all major search engines have a preference for their own products, so we can do more word-of-mouth marketing based on Baidu Know, Baidu Post Bar for Baidu. Correspondingly, you don't know whether your users use Baidu or Soso or even 36, so search questions and answers. You can also do more word-of-mouth questions and answers above the 36 Q&A. For example, if you are a company engaged in green plant leasing in Haidian District, Beijing, you can ask questions such as "Is there a green plant leasing company in Haidian District" and "Which green plant leasing company near Haidian, Beijing is better" in the knowing question and answer, and then use another account to answer, remember to try to avoid such answers as "XXX company does" and "XXX of course". Even if it can be approved for you, users will not believe it. You should strive to write more, and then rank yours first, or compare your best, so that the credibility is high. For the question and answer of knowing class, major search engines will rank higher for a long time, so get twice the result with half the effort. Similarly, you can post more on the Post Bar and 58 cities and other websites, which will help your marketing.
Fourth, spread by covering
For online marketing of start-ups, you can't follow the rules, so you must follow the rules. You can look for some high-quality videos or pictures in some video websites or photo libraries related to your brand or industry. The easiest way is to download them and watermark them and send them back. Video can be operated with (windows movie maker+ Format Factory). Easy to use and many windows systems come with such video processing tools. Just use Meitu Xiu Xiu directly for pictures. Remember that the watermark here should not affect the normal use or appreciation of others. There is also a group in QQ group and WeChat group for your industry. You can make some popular expressions with some expression makers, and your watermark effect is also very good. Then look for some websites in your industry, yellow pages and classified information to publish soft articles. Although the effect is not so good, some people will read it more or less. Save this email marketing, and the effect is too poor.
There are four online marketing methods listed above, none of which is expensive or very energy-consuming, which is very suitable for the cold start of start-up enterprises that are short of funds. At last, it is absolutely effective to share with you an eight-character mantra of online marketing "three-point planning and seven-point execution", which determines whether you can do online marketing well or not. If you think this article is useful to you, you are welcome to share/comment. At the same time, please pay attention to the SEO articles and small and medium-sized enterprises in the series of "Cold Start of Internet Marketing". Finally, I wish you a happy life and every startup can succeed. If you want to study and learn the methods of online marketing with Xiaobian, please add WeChat (micro signal: kevins99999)!